• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.29-32
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• 2018

본 연구의 목적은 사서와 이용자가 지닌 도서관 규범을 사서의 역할 규범을 중심으로 비교 분석하는 것이다. 분석 결과, 사서는 이용자 및 정보에 대한 전문성을 바탕으로 정보서비스를 제공해야 한다는 역할 규범을 지니고 있었다. 그러나 이는 실제로 지켜지기보다는 규정적인 차원으로 존재하고 있었다. 반면 이용자는 사서의 역할 규범에 대한 인식이 약했지만, 경험을 통해 '사서는 자료에 대한 전문성을 바탕으로 개인에게 정보서비스를 제공해야 한다'는 기술적 차원의 역할 규범을 지니고 있었다.

• The Journal of Korean Philosophical History
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• no.50
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• pp.333-361
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• 2016

The purpose of this study is to delve into reinterpretation and categorization of normative meaning of tradition. The normative meaning of tradition which plays a key role of the action-guiding power is the main source of morality. According to ecological cultural approach to diachronic transition of traditional value, traditional value leads its dynamic life: its origin, acculturation, transformation, distortion of traditional value depending upon periodic social change. It is necessary for traditional value to be reinterpreted and categorized, with a view to contributing to attribute & competency of democratic citizen in future society. The normative meaning of traditional value applicable for Korea's future society can be reinterpreted from its origin revealed in the classic. The order of discussion in this paper runs as follows. Firstly, we will investigate into dynamic change of the traditional value on the basis of the ecological cultural perspective and seek the possibility of modern reinterpretation of loyalty & filial piety as representative traditional value. Finally, we will treat the categorization and its significance of traditional value in the frame of Korean value including both western value and Korean traditional value.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.97-106
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• 2016

The results of advanced studies which handled the relationship between social norm and intention to use illegal download don't match exactly. This study determined that the reason why the results of advanced studies are confused is, that moderator variables play important roles. For this reason, this study planned to test for significance of moderators consisting of attitude to copyright law(A) and perceived price importance at time of purchase(B). To achieve this, the present study divide social norm into two norms(subjective norm and group norm) and set up hypotheses on the moderating effects of two variables(A, B) between these two norms and intention to use the illegal download. The results show that all but one hypotheses are accepted. The other moderating effect hypothesis which is consist of subjective norm and attitude toward copyright law is rejected. This means that the effect of group norm on intention to use illegal download is moderated by attitude to copyright law. Also, this result means the effects of group/subjective norm on intention to use illegal download is moderated by the perceived price importance at time of purchase.

• Korean journal of communication and information
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• v.44
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• pp.223-247
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• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.105-116
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• 2016

The purpose of this study is to increase the long term care service quality. This study examines how leadership style and organizational commitment can effect service quality. The basic data has been made by 318 long-term care workers. Major findings are reported: transformational leadership effects affective commitment, normative commitment, continuance commitment and service quality. And transactional leadership effects continuance commitment, too. Espicially, the mediating effects of normative commitment in the relationship between transformational leadership and service quality were verified. These results have implications for the applications of transformational and transactional leadership and on human resource management and suggest on the support policy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.245-255
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• 2016

Consumer expectation is divided into rational and emotional components with regard to the experience of products or services. The purpose of this study is to investigate the relationship between these two types of expectations and consumer satisfaction. For the theoretical framework, we use the dual expectation theory with respect to the should-expectation and will-expectation, and verify their effects on consumer satisfaction. The findings of this study imply that under rational expectation, consumer satisfaction increases when the result of their experience exceeds their expectation and the impact is stronger when the will-expectation is satisfied. Under emotional expectation, consumer satisfaction increases when the should-expectation exceeds the result of the actual performance, but decreases when there is disaccord between the will-expectation and performance. For emotional-based expectation, the impact on consumer satisfaction is stronger for should-expectancy disconfirmation than for will-expectancy disconfirmation.

• Communications of Mathematical Education
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• v.8
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• pp.165-177
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• 1999

1989년에 NCTM에서 Curriculum and Evaluation Standards for School Mathematics(이하 Standards)를 발간한 이래로 수학교육은 Standards의 정신에 많은 영향을 받아왔다. 90년대의 수학교육은 학생들의 수학적인 문해능력(literacy)의 중요성을 반영하여 학생들이 수학의 가치를 느끼도록 하며, 자신들의 수학적 능력에 대해서 확신을 가지게 하며, 수학적인 문제해결자가 되도록 하며, 수학적으로 의사소통하는 것을 학습하며, 수학적으로 추론하는 것을 학습함으로서 아동들에게 수학적인 힘을 길러주는데 중점을 두고 있다. 특히 수학적 의사소통능력은 학생들의 수학적인 힘을 기르는데 매우 중요하다. 아동들의 수학적인 의사소통 능력을 향상시키기 위해서 교사는 아동들이 상대방의 아이디어가 받아들일 만한 것인지에 대해서는 비판하고 토론을 하도록 하되 발표한 사람을 비난하는 일이 없도록 각 학급에서는 의사소통과 상호작용에서의 사회적인 규범과 사회-수학적인 규범이 형성되도록 해야 할 것이다. 이런 규범을 바탕으로 교사와 학생이 협력함으로써 서로의 아이디어에 대해 원활한 의사소통을 이룰 수 있다. 그래서 무엇보다 중요한 것은 문화공동체로서의 교실내에 의사소통을 촉진할 수 있는 규범을 형성하는 것이라고 할 수 있다. 이런 규범은 교사 혼자의 노력으로 이루어지는 것이 아니라 교실 구성원 전체의 상호작용에 의해서 장시간에 걸쳐서 형성된다고 할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.203-204
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• 2011

이 연구의 목적은 민간경비원의 조직문화와 직무스트레스 및 조직몰입의 관계를 규명하는데 있다. 이 연구는 2011년 수도권소재(인천) 공항에서 재직하고 있는 민간경비원들을 모집단으로 설정한 후 유의표집법을 이용하여 최종분석에 이용된 사례 수는 총 203명이다. 연구에 사용된 설문지는 총 56문항으로 구성되었다. 분석방법은 SPSSWIN 18.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 회귀분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .671이상으로 나타났다. 결론은 다음과 같다. 첫째, 민간경비원의 조직문화는 직무스트레스에 영향을 미친다. 즉, 개발적, 위계적 문화가 형성 되지 않는다면, 보상경력개발에 대한 직무스트레스는 증가한다. 반면, 개발적, 합의적 문화가 형성 되면, 직무특성, 인간관계, 역할과 관련된 직무스트레스는 감소한다. 둘째, 민간경비원의 조직문화는 조직몰입에 영향을 미친다. 즉, 개발적, 위계적 문화가 형성 되면, 정서적, 근속적, 규범적 몰입은 높아진다. 셋째, 민간경비원의 직무스트레스는 조직몰입에 영향을 미친다. 즉, 보상경력개발이 불공정하게 이루어질수록 정서적, 근속적 규범적 몰입은 낮아진다. 반면, 현재 자신의 직무가 능동적으로 이루어진다면, 정서적, 근속적, 규범적 몰입은 높아진다.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.85-109
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• 2018

The rapid development of information and communication technology has made it for people to pirate digital contents easily and quickly. Although many studies have investigated the underlying factors that lead to an individual engaging in digital piracy, few studies have provided holistic and integrative view on this issue. Therefore, this study attempts to build integrative research model based on theory of planned behavior (TPB), norm activation model (NAM), and habit. For this purpose, this study develops nine hypotheses that explain the relationship between attitude, personal norm, habit, and behavioral intention, and tests them with survey data collected from 337 participants. The results of this study show that attitude, perceived behavioral control, personal norm, and habit have impact on behavioral intention of digital piracy while subjective norm does not affect behavioral intention. This study contributes to expand existing studies by identifying the relationship between attitude, personal norm, habit and behavioral intention.

• (The) Korean Journal of Advertising
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• v.25 no.5
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• pp.7-42
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• 2014

This study is designed to examine the effects of information source's social distance on message attitude and online word-of-mouth intention (e-WOM). It also examined the moderation effects of blatant persuasive intention of message, the normative interpersonal influences, and the informative interpersonal influences on the relationship between social distance and advertising effectiveness. This study employed an experiment: 2(far/near social distance far/near) ${\times}2$(high/low blatant persuasive intention of message) ${\times}$(high/low normative interpersonal influences) ${\times}2$(high/low informative interpersonal influences). The results of this study are as follows. First, closer social distance led to more positive message attitude and higher online word-of-mouth intention. Second, when blatant persuasive intention of message is low, the effects of social distance on message attitude and WOM intention were more noticeable while those effects were less significant for high blatant persuasive intention of message. Third, there were no interaction effects of social distance and normative interpersonal influences on advertising effectiveness. Fourth, the effects of social distance on message attitude and WOM intention were more significant for high informative interpersonal influences than for low informative interpersonal influences. Implications of study findings are provided for strategic use of corporate Facebook page to generate positive consumer responses.