• Archives of design research
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• v.19 no.4 s.66
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• pp.31-40
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• 2006

For a long time, we have been good at the static image, 'the country of calm morning' as reminding Korea. But, it became a chance that we were recognized newly and actively through the success of the Olympic games in 1988 and World cup games in 2002 all over the world. And foreigners' interest and expectation for Korea becomes much higher by these reasons. Moreover, the importance of our cultural industry, recognition for new cultural improvement have been changing step by step by the oriental trend in Asia in these days. So, this study intends to realize the Korean symbol with showing Korean Identity and its image's applying to the street furniture design through the making of special street which expresses well the Korean Image. There is a purpose of this study not to use as just street furniture but to make characterized Korean culture through showing examples which are based on Korean culture. The way of the improvement for the street furniture design using Korean image are these we analyze the character of Korean international image with the previous data for the change of Korean Image. We understand the symbol of changed Korean international Image, and extract the design elements. We analogize the shape, material and color image of the street furniture which is joined with both the Korean national image and formative traditional elements. At last, we formalize its symbolic image by applying to the street furniture according to the design improvement process with the analogized image. The formal study using Korean image makes more cleary the Korean Identity, and it doesn't influence only the actual change but also Korean cultural value equipment.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• International Area Studies Review
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• v.12 no.2
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• pp.251-274
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• 2008

This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.53-61
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• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Journal of the Korean Data and Information Science Society
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• v.26 no.5
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• pp.1071-1085
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• 2015

The researchers attempted to develop a way to extract a near real-time online nation image using social media. Referring to previous studies about nation images and the categories defined in Wikipedia, an ontology considering the characteristics of nation image was constructed. Separately, data sets from various social media were compared and the click view of Wikipedia English-edition was selected. The ontology was applied to the recent six years of the data extracted of the three big exporting countries of the east Asia, China, Japan, and Korea. To compare the nation images, correspondence analysis was employed to show images in the area of politics, society, culture, and economy. The nation images extracted are indeed the reasonable representation of them. The researchers verified them to a few known government policies and confirmed that it could be used to help government officers to make foreign policies to boost nation's export and to employ as a key performance index for them.

• Journal of the Korean Geographical Society
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• v.50 no.5
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• pp.557-569
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• 2015

This study aims to illustrate the national images of United Kingdom, France, and Germany based on the descriptions in the Korean middle school Social Studies textbooks in comparative perspective. In order to identify and compare the national images of the three countries, the author uses a framework for analysis consisting cognitive, normative, and relational factors. The main findings are as follows. First, the most frequently shown topics and issues are democratic institutions in the case of United Kingdom, respect for human rights in the case of France, and sustainable environment in the case of Germany. Second, for all the three countries, the most frequent factor among the three is cognitive one, followed by normative and then relational factors. Third, United Kingdom is described as a country of social unrest and conflict as well as a democratic country with long history and tradition. Fourth, France is described as a country of respect/abuse of human rights, potential for high tech industry, and largest agricultural state in Europe. Fifth, Germany is described more as a country of a leading country for global environmental protection than as a country with electronic and information technology.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.203-213
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• 2017

This study is to find the effectiveness of the invitational training in healthcare field of developing countries through grasping the change of the national image of Korea. To this end, we collected data on the satisfaction on the invitational training from 192 participants of short-term and long-term training programs conducted by the Korea Foundation for International Healthcare(KOFIH). T-test, ANOVA analysis and hierarchical regression analysis were conducted. The results of the analysis are as follows. First, the national image was enhanced after the invitational training. Second, satisfaction on contents of the training programs had a significant positive (+) effect on the national image. Third, English proficiency and nationality influenced national image significantly. According to this study, it was confirmed that the invitational training in healthcare was influential for enhancing the national image. To enhance the effectiveness of the invitational training, it is necessary to study the contents of the training program and the process of selecting the participants.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.119-128
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• 2012

The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

• Archives of design research
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• v.14 no.3
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• pp.177-186
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• 2001

Modern times is called the age of image. It means that our society's importance is transferring from the commodity-centered industrial society to intangible culture-oriented society Therefore, it is becoming very important that what kind of image, concept and psychological factor act upon the space, things, incident and time (event) which is constituted around our environment. As regards this standpoint, from the early period, that advanced countries have been taking advantage of the national symbol image very positive way and function for domestic things and place and event and so on which make a standout for the nation's positive image and taken an effort for promoting a pride of their fellow countrymen through this. This study approaches the basic images of national symbol which includes the country's name, national anthem, national flag through the design principle which could express some certain above level of pattern and composition. I suggested various applicative motif based on basic expressions of each individual image and the applied sample goods of this idea, and through the introduction of the process of image development, and I tried to offer a moment of more prosperity and development at a later time. This is for encouraging fellow citizens to use national symbol in the free and positive way which make them to increase a national pride, and give a familiar image in the citizens'daily life. I intended to offer basic materials for promoting ourselves whenever we need it. And also by the offering information on our nation for foreigners which make them to have a favorable impression of our nation. I tried to promote a positive national image.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.22-27
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• 1997

특정 제품이 가진 "감성 이미지"란 그 제품의기능과 함께 제품의 감각적 요소 그리고 사용자가 제품에 대해 가진 개념적인 사고 과정의 산물이다. 감성이미지의 국제 비교 연구는 사용자가 특정 제품에 대해 가지고 있는 이미지를 국가나 문화의 맥락 속에서 상호 비교 평가하여, 각 국가나 사회집단을 특팅지울 수 있는 문화적 감성 요소를 추출하고자 하는 것이다. 즉, 각 국가의 생활문화 속에서 사용자들이 제품에 대해 가지는 감성이미지를 계량적으로 규명하고 비교 평가하며, 이 정보를 기초로 각국의 문화와 정서에 적합한 제품 디자인의 모형을 제시하는데 본 연구의 목적이 있다. 구체적인 연구방법은 우선, 자동차 제품을 중심으로 '제품 이미지'를 나타내는 '언어 이미지'스케일을 각 문화 집단 별로 구성한다. 이 제품 이미지에 대비하여, 감성적 요소로 선정된 표준 색채 스케일을 중심으로 나타난 집단의 '이미지'를 상호 비교 평가한다. 이 경우, 각 국가별 집단에서 특징적으로 나타나는 제품의 주요 특성이 감성 이미지로 표현되는 색채 이미지에 어떻게 반영되는가를 상호 비교한다. 이 연구에서는 특정 지역의 사람들이 제품에 적용하는 감성이미지는 색채나 기타 감성 요소에 대한 선호의 문제가 아니라 그 집단의 사람들이 그 제품을 통해 표현하고자 하는 사회적 표상의 반영이라는 것을 보여준다. 따라서, 제품의 이미지가 각 국가별로 공유되는 감성 이미지로 변환되기 위해서는 동일한 의미나 상징성을 지닌 감성 요소를 활용하여 그 제품의 이미지를 포장할 수 있는 방법을 적용하는것이다. 본 연구에서는 각 문화 집단들이 특정 제품에 대해 가지고 있는 사회적 표상(social representation) 체계를 색채스케일에서 나타난 감성 이미지를 통해 구체화하는 것이다.로서는 방전효율의 저하가 없는 양호한 성능을 보였으며, SC의 시범 작동시험을 실차(소나타 1800cc)에 장착하여 수행한 결과 20회 이상의 연속시동에서도 아무런 문제점 없이 잘 동작하였다.되는 데이타를 입력한후 마우스로 원하는 작업의 메뉴를 선택하면 된다. 방법을 타액과 혈청내 testosterone 농도 측정에 응용하여 RIA의 결과와 비교하여 본 바 상관관계가 타액에서 r=0.969, 혈청에서 r=0.990으로 두 결과가 잘 일치하였다. 본 실험에서 측정된 한국인 여성의 타액내 testosterone농도는 107.7$\pm$12.0 pmol／l이었고, 남성의 타액내 농도는 274.2$\pm$22.1 pmol／l이었다. 이상의 결과로 보아 본 연구에서 정립된 EIA 방법은 RIA를 대신하여 소규모의 실험실에서도 활용할 수 있을 것으로 사려된다.또한 상실기 이후 배아에서 합성되며, 발생시기에 따라 그 영향이 다르고 팽창과 부화에 관여하는 것으로 사료된다. 더욱이, 조선의 ${\ulcorner}$구성교육${\lrcorner}$이 조선총독부의 관리하에서 실행되었다는 것을, 당시의 사범학교를 중심으로 한 교육조직을 기술한 문헌에 의해 규명시켰다.nd of letter design which represents -natural objects and was popular at the time of Yukjo Dynasty, and there are some documents of that period left both in Japan and Korea. "Hyojedo" in Korea is supposed to have been influenced by the le