• Title/Summary/Keyword: 구성적 진정성

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A Study on the Development of Authenticity Scale Perceived by Players on the Business Sport Team (실업팀 선수가 지각하는 진정성 척도 개발에 관한 연구)

  • Kyung-Won Byun;Min-Kyu Choi
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.141-152
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    • 2023
  • The scale of the authenticity perceived by the athletes of the domestic business team was developed. Through this, it is intended to accumulate information and authenticity research on human resource management of unemployment teams. The authenticity scale was developed through a total of 6 steps by referring to previous studies on the scale development process at domestic and international. In the first stage, the basic composition was confirmed through the review of previous studies.In the second stage, preliminary questions were drawn through in-depth interviews with 13 players belonging to the business team. In the third stage, the authenticity attribute and structure were confirmed through an expert meeting. In the fourth stage, the appropriateness of the items was verified through exploratory factor analysis and reliability analysis of 248 people. In the 5th stage, 288 subjects were tested for construct validity, convergent validity, and discriminant validity through confirmatory factor analysis, correlation analysis, and reliability analysis. The sixth step was to verify the relationship through regression analysis with the performance variables to examine the applicability and predictability of the developed scale. Through the above procedures, 4 dimensions of organizational authenticity and 18 measurement items were developed, and 3 dimensions of leader authenticity and 18 measurement items were developed.

The Effect of Chinese Consumers' Brand Authenticity of Korean Cosmetic Brand on Brand Loyalty (중국소비자의 한국 화장품 브랜드 진정성이 브랜드 충성도에 미치는 영향)

  • Jeong, Gap-Yeon;Chae, Myung-Su
    • International Area Studies Review
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    • v.21 no.2
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    • pp.97-120
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    • 2017
  • This study attempted to examine how Chinese consumers' brand authenticity of Korean cosmetic brands are related to brand loyalty through brand aura. In other words, this study observed how Chinese consumers' brand authenticity, which includes product, employee and corporate authenticity related to Korean cosmetic brands, influence on the consumers' brand loyalty through brand aura. To this end, we surveyed Chinese consumers visiting Korean cosmetic brand shops in department stores, discount stores and large shopping malls in Beijing, Shanghai, Guangzhou in China. A total of 400 surveys were used in the empirical analysis. The results of empirical analysis confirmed that product, employee, and corporate authenticity of Chinese consumers have for Korean cosmetic brands positively influenced on brand aura. Furthermore, results showed that Chinese consumers' brand aura of Korean cosmetic brands had a positive effect on brand loyalty. The results of this study provide implications to help Korean cosmetic companies gain a competitive edge in the Chinese cosmetic market by understanding Chinese consumers' authenticity of their brands and building brand images and using differentiated marketing strategies that can induce brand aura.

Relation among the necessary and sufficient conditions of human relation (인간관계의 필요.충분조건들간의 관계)

  • Park, Sung-Hee
    • The Korean Journal of Elementary Counseling
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    • v.11 no.3
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    • pp.407-426
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    • 2012
  • This study tried to reveal the relation among the necessary and sufficient conditions of human relation, which is the core concept of human-centered counseling. The relation of these three conditions are quite different according to what we take as the main content of authenticity. If we take congruence as its content, as Rogers did in his early academic years, three conditions are equal in their importance as instruments which counselor can use. But, if we take presence as its content, as Rogers did in his later academic years, authenticity possesses central position while using empathy and unconditional positive regard as its instruments. In this relation, we can say authenticity is a continuous growing process of self realization. And it also can be sad that the three necessary and sufficient conditions compose productive counseling relation inviting both counselor and client to the self realizing process.

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The Influence of Social Media Trust through Perceived Risk and Self-efficacy on Brand Trust (소셜미디어 신뢰가 지각된 위험과 자아효능감을 통한 브랜드 신뢰에 미치는 영향에 관한 연구)

  • Na, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.58-69
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    • 2022
  • The purpose of this study is to find a way that companies can use social media trust effectively to increase brand trust and intelligently increase it by linking with brand authenticity. Therefore, the purpose of this study is as follows. First, a conceptual definition of the research variables of trust in social media, trust in information sources, and trust in messages is established, Second, the casual relationship between two conceptually defined independent variables and mediator variables of perceived risk and self-efficacy was verified. Third, the casual relationship was verified on whether it affects brand authenticity and brand trust through perceived risk and self-efficacy, which are mediators of social media trust. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study, it was intended to present academic and practical implications on how social media trust can effectively enhance brand trust.

An Effects of Authentic Leadership and Transformational Leadership on Change Supportive Behavior in Small and Medium-size Business: Focused on Mediating Effect of Positive Psychological Capital (중소기업에서 상사의 변혁적 리더십과 진성 리더십이 변화지지행동에 미치는 영향: 긍정심리자본의 매개효과에 관한 연구)

  • Kim, Kyu Han;Huh, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.135-149
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    • 2019
  • Today, a growing number of companies are in trouble because leaders are lack of authentic leadership. Small and midium sized companies have the same issue. To correct the issue, there must be a real change in the relationship between managers and employees of the company as well as outside the company. In 21st century, authentic leadership is required. However, the research about determinants of change supportive behavior is not sufficient. Therefore, the purpose of this study is how manager's transformational leadership and authentic leadership affects change supportive behavior of employees in small and midium sized companies. The study also has to prove the role of positive psychological capital as a parameter. Data were collected from 424 employees working for small and midium sized companies in metropolitan area around Seoul and Gyeonggi. The data were analyzed using statistical package SPSS ver.21.0 and AMOS ver.18.0. Based on the research, First, the transformational leadership does not affect the change supportive behavior. However, authentic leadership affects the change supportive behavior. Also, positive psychological capital playes a role as parameter when transformational and authentic leadership, that are independent variable, affect change supportive behavior. On the other hand, the research shows that authentic leadership has more influence than transformational leadership on positive psychological capital. Transformational leadership without genuine attitude cannot affect change support behavior of employees in small and medium sized companies. Therefore, to affect change supportive behavior of employee, authentic leadership with genuine mind is required. After discussing the conclusions and implications of this study. the direction of the study for the follow - up study was suggested.

The Importance of Employee's Perceptions When Conducting a Company's CSR Strategy : The Concept of 'Authenticity' (조직의 CSR 전략 이행과정에서 직원 인식 중요성 : '진정성' 개념을 바탕으로)

  • Jung, Ji-Young;Kim, Sang-Joon
    • Korean small business review
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    • v.43 no.4
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    • pp.27-57
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    • 2021
  • How does authenticity influence the process that conducts a company's CSR Strategy? Authenticity, an internal/external alignment condition that an employee feels in relation to an organization, means the decision on how true and beneficial to employees through their experiences, such as thoughts and emotions. Also, it can be understood as a process of meaning formation between the organization's strategy to conduct CSR and the perception of employees conducting CSR. To prove the relation between authenticity and CSR clearly, we used various techniques like Text Mining, Topic Modeling and Semantic network analysis about O corporation's 657 review data, from 2015 to 2021. As a result of the analysis, we find out the special issues and types. The analysis shows that the issue concerning the 'external image' is the biggest characteristic of authenticity perception in other conditions. Furthermore, the types of authenticity perception evaluations are largely divided into acceptance and rejection, in detail, five categories. This study indicates that organizations should consider both external and internal conditions when establishing CSR strategies. In addition, it is necessary to be an interactive circular relationship between the organization and employee, collecting and reflecting employee's perceptions. Finally, this study proposes ways to overcome problems related to interaction.

The Effectiveness of Authentic Leadership on Public and Private Organizations (진성리더십의 효과성 분석: 공공조직과 사조직에 미치는 영향을 중심으로)

  • Tak, Jin-Gyu;Roh, Tae-Woo
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.161-171
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    • 2017
  • In recent years, the authenticity of leaders has become an important issue in leadership research. It is because the sincerity of the leader exerts a great influence on the behavior, attitude and performance of members of the organization. This study examines the effect of authentic leadership on organizational commitment, organizational citizenship behavior and job performance, and empirically analyzes whether the effect varies depending on public organizations and private organizations. The survey administered through a questionnaire was conducted for members of public corporations and private companies in Korea. Of the collected questionnaires, 444 were used in the analysis. Empirical results were verified by factor analysis and regression analysis using SPSS/WIN 23.0 and STATA 14.0. Results show that leadership had a positive effect on organizational commitment, organizational citizenship behavior, and job performance and the effect was significant in both public and private organizations.

The Planting of a Seowon(書院) Made to the Authenticity and Integrity Status (진정성(authenticity)과 완전성(integrity)을 적용한 서원의 식재 실태)

  • Lee, Won-Ho;Lee, So-Hyun;Shin, Hyun-Sil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.31 no.2
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    • pp.31-42
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    • 2013
  • A purpose of this study, after identifying the status and type of changes derived elements that make up the Seowon(書院); landscape space and the space of the during the recent World Heritage, focusing promote the newly introduced trees listed in the important value, authenticity and integrity aspects The results can be summarized as follows. The results can be summarized as follows. Appeared trees in various old documents are 10 species; Prunus persica (L.) Batsch, Prunus mume(Siebold) Siebold & Zucc., Salix koreensis Andersson. The planting space shows regularity of some degree depends on the status of the species, essentially 3 types of Juniperus chinensis L., Lagerstroemia indica L., Phyllostachys nigra(Lodd.) Munro are primarily located in inside of seowon(書院), Zelkova serrata (Thunb.) Makino., Salix koreensis Andersson is in out side of seowon(書院). 5 types of location space to species such as Juniperus chinensis L., Ginkgo biloba L. species are the most frequently appear and it can be national representative trees. Plants which have limited vitality is a factor to prove a history of seowon(書院), it is accord with authenticity aspects that it gives meaning of symbolic to canonized figure's preference Maintenance work carried out over the years has damaged to origin of tree and thoughtlessly planted without having to go through a thorough historical research has resulted in weakening the presence of the essential space. It should preserve to features originally it have is figure reflect the viewpoint of the transformed current private to reveal the history of the various places. In conclusion, this research continues to study at the spatial dimension like a building in limited to panted, and also determine the intrinsic value of the overall spatial configuration.

Role of Positive Psychological Capital in Influence of Authentic Leadership on Organizational Citizenship Behavior (진정리더십이 조직시민행동에 미치는 영향에서 긍정심리 자본의 역할)

  • HAN, JEONG HYUN;LEE KYU JIN
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.61-69
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    • 2024
  • This Paper is Empirical Analysis of the Relationship between Authentic Leadership and Organizational Citizenship Behavior. It's important for enhancing corporate performance to facilitate positive interactions between leaders and members, and to cultivate a positive psychology for achieving common goals. Members with high positive psychological capital have confidence in performing their tasks, expect successful outcomes, and when problems arise, they adjust their course and persevere. This complex state of adjusting or transcending one's psychology is referred to as positive psychological capital (Luthans & Youssef, 2007). Recognizing this, the study identifies positive psychological capital as a crucial factor in enhancing corporate performance and competitiveness, and chooses it as a mediator in the research.

A Study on the Characteristic Points of the Tourism Resources on the Historical Sites -In case of Kyungju and Kyoto- (문화유적지의 관광자원화 특성에 관한 연구 -경주와 교토를 중심으로-)

  • Chun Myung-Sook
    • The Journal of the Korea Contents Association
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    • v.6 no.1
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    • pp.93-101
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    • 2006
  • The purpose of this research is to verify what are the characteristic points of the tourism resources in the historical sites and what kind of factors can roll as the tourism resources in two old cities, Kyungju and Kyoto, Those two old cities are the oldest cities in the world and they have several world cultural heritages that registered by UNESCO. In Old historic cultural sites has its own tourism resources factors and characters such as Uniqueness, Authenticity, Historical character, Regional character, Art factor, Religious factor,

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