• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.33-42
• /
• 2018

This paper is based on the suggestions of the prior research on the buyer feedback, the selection of various product options, and the payment procedure improvements for Korea ON-line E-Procurement System(KONEPS), and this is to confirm the necessity of improvement and satisfaction from the viewpoint of the workers of the public and subordinate organizations the purchasing and using of the computer equipment in the actual KONEPS(Korea ON-line E-Procurement System). Based on the basic questionnaires and in-depth interviews, this paper conducts the qualitative case studies on IT and non - IT workers who had purchasing experiences for equipment at public institutions and government agencies in Gyeongbuk province. As results of the study, it was confirmed that the improvement is necessary for the buyer feedback and option selection part, and that there is a difference among the work experience for the simplification of the payment procedure and the satisfaction. In addition, the biggest contribution in the provided research is to categorize and to analyze the opinions on the use of public and relevant subordinate research participants. Additional work will be needed for a large number of workers in public and subordinate organizations who have purchasing experiences for handling various procurement products and those working in the metropolitan area and other public and subordinate agencies.

• CRM연구
• /
• v.3 no.2
• /
• pp.69-88
• /
• 2010

This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.8 no.8
• /
• pp.1760-1768
• /
• 2004

A P2P is a method that can share and exchange on digital resources through a direct connection on personnel without a central server. In this paper, we apply a P2P technology to a traditional electronic commerce method so that a seller and a customer can perform a commercial transaction through a direct communication. As such a result, we propose a new e-Commerce model on P2P environment to assure fairness in commercial transactions. To achieve our goal, we put an escrow server which is responsible for guarantee fair contents delivery and payment for the contents between a seller and a customer. When a customer buys content, he first obtains reputation values implicating reliability for the content and refers to these values to determine purchase. The proposed scheme, we can improve the reliability for the purchasing content and provide the fairness to both a seller and a customer simultaneously.

• Korean Journal of Cognitive Science
• /
• v.23 no.4
• /
• pp.457-485
• /
• 2012

The current study explores how media modality and message frame interact to form individuals' affective risk perception and behavioral intention. Specifically, participants were exposed to positive and negative messages on irradiated foods in text, audio, and audio/video formats and their affective risk perception and purchase intention were measured. Results indicate that individuals' affective risk perception and purchase intention were influenced by media modality and message frame. The significant interaction effects between the two variables were also observed. The results indicate that the appropriate media modality should be carefully selected based on the message content for effective risk communication.

• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.281-288
• /
• 2018

The current study examined the moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention. Specifically, the study tested the different directions of the moderating effect in positive and negative eWOM. Two studies from a 2 (perceived risk: high vs. low) by 2 (visual cue: presence vs. absence) experimental design were used with online subjects. Findings from study 1 (n=123) supported that visual cues in positive eWOM help to reduce the negative effect of perceived risk on purchase intention. However, study 2 (n=122) showed that visual cues in negative eWOM intensify the negative effect of perceived risk on purchase intention. The findings demonstrated that visual cues in eWOM influence consumers' decision under high risk conditions. We discussed findings of this study how visual cues in positive and negative eWOM can be strategically managed for new online sellers.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.24 no.1
• /
• pp.17-22
• /
• 2024

This paper introduces the implementation of a secondhand clothing trading system equipped with virtual fitting functionality based on deep learning. The proposed system provides users with the ability to visually try on secondhand clothing items online and assess their fit. To achieve this, it utilizes the Convolutional Neural Network (CNN) algorithm to create virtual representations of users considering their body shape and the design of the clothing. This enables buyers to pre-assess the fit of clothing items online before actually wearing them, thereby aiding in their purchase decisions. Additionally, sellers can present accurate clothing sizes and fits through the system, enhancing customer satisfaction. This paper delves into the CNN model's training process, system implementation, user feedback, and validates the effectiveness of the proposed system through experimental results.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2003.05a
• /
• pp.564-571
• /
• 2003

단일 기업의 내부적인 공급 사슬 환경이 아닌 정보의 공유가 없는 일정한 수의 생산자들과 수요자들로 이루어진 경쟁적인 공급 사슬환경에서는 각각의 생산자와 수요자들은 상대방의 가격에 대한 정보만을 가지고 의사결정을 하는 것이 일반적이다. 이러한 공급 사슬 환경에서 자신의 이익을 최대화시키며, 경쟁적인 상대방과의 협상을 효율적으로 하기 위해서는 자신의 시스템에 대한 정확한 수리적인 모델이 필요하다. 수요자의 경우, 시장 판매 가격은 제품의 구매 원가와 관련이 있으며 제품의 구매원가는 제품의 수요에 커다란 영향을 미친다. 이러한 제품 수요의 변화는 수요자가 생산자에게 요구하는 경제적인 주문량과 밀접한 관련성을 지닌다. 또한 생산자의 경우, 생산 공정의 변화가 생산 원가에 영향을 미치기 때문에 수요자가 주문하는 경제적인 주문량의 변화에 따른 정확한 생산 원가의 산출이 필요하다. 본 논문에서는 생산자와 수요자의 측면에서 각각의 이익을 최대화할 수 있는 수리적인 모델을 제시한다. 수요자 측면에서는 경쟁 시장환경 기반의 수요량과 시장 가격을 바탕으로 한 최적의 주문량 및 가격을 결정하는 모델을 제시하고, 생산자 측면에서는 수요자의 주문량을 만족시켜주기 위해 생산시스템의 성능 요소를 반영산 생산 원가 산출 모델을 이용하여 납기일 내데 수요자의 주문량을 만족시키기 위한 최적 생산 원가를 산출하는 모델을 제시한다. 제시한 두 가지 모델을 이용하여 생산자와 수요자는 제품에 대한 가격 협상을 통해 각각의 이익을 증진시킬 수 있는 의사결절이 가능하다.

• The monthly packaging world
• /
• s.87
• /
• pp.100-127
• /
• 2000

국제 포장공정$\cdot$포장기자재전이 3일부터 6일까지 코엑스 전시장에서 열린다. 최첨단 포장기술을 비교$\cdot$전시하며 볼거리를 제공하게 되는 이번 전시회는 국내외 포장관련 제품들이 출품되어 구매자 실정에 맞는 제품의 상담 및 구매가 활발할 전망이다. 이 전시회는 올해로 5번째를 맞아 그동안 IPP 전시회가 제약 및 화장품 제조산업전, 식품제조설비전으로 세분화된 것이 특징이며, 17개국 200여 업체가 참가

• Corrugated packaging logistics
• /
• s.77
• /
• pp.119-121
• /
• 2008

중소기업진흥 및 제품구매촉진에 관한 법률 제9조의 4 및 동법 시행령 제5조의2 규정에 따라 공공기관이 제품을 구매함에 있어 '중소기업자간의 제한경쟁 또는 또는 중소기업자 중에서의 지명경쟁 입찰에 의하여 조달계약을 체결하여야 하는 제품"과 동법 제9조외 5 동법 시행령 제5조의 5 규정에 따라 '공공기관이 ㅂ라주하는 공사에 필요한 자재로서 공공기관이 직접구매하여 제공하여하 하는 품목을 다음과 같이 공고합니다.

• Corrugated packaging logistics
• /
• s.78
• /
• pp.111-113
• /
• 2008

중소기업진흥 및 제품구매촉진에 관한 법률 제9조의4 및 동법 시행령 제5조의 2의 규정에 따라 공정기관이 제품을 구매함에 있어 "중소기업자간의 제한경쟁 또는 중소기업자 중에서의 지명경쟁 입찰에 의하여 조달계약을 체결하여야 하는 제품"과 동법 제9조의6 및 동법시행령 제5조의5 규정에 따라 "공공기관이 발주하는 공사에 필요한 자재로서 공공기관이 직접구매하여 제공하여야 하는 품목을 다음과 같이 공고합니다.