• Proceedings of the Korea Information Processing Society Conference
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• 2003.11c
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• pp.1695-1698
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• 2003

기존 쇼핑몰의 컨텐츠는 확장 및 통합이 고려되지 않은 기반 기술로 구성되어 있어서, 비교 구매 등록시, 별도의 제품 메타 데이터, 상품 목록 리스트를 생성해야 한다. 이렇게 작성된 메타 데이터 역시 의미 (Semantics)를 지니고 있지 않기 때문에, 단순한 텍스트 검색 이상을 제안하기 힘들고, 이로 인해 구매자는 불필요한 검색 결과 속에서 많은 시간을 낭비해야 하는 실정이다. 또한, 각자 나름의 정보 체계를 지닌 비교 구매 사이트들 간의 정보 공유가 되지 않기 때문에 보다 많은 제품을 비교 하고 싶어 하는 구매자와 요구를 수용하지 못하고 있다. 본 논문에서는 시멘틱 웹 기반 기술인 daml+oil을 사용해서 개별적인 쇼핑몰의 도메인 온톨로지를 구성하여 개념 정의 및 구조를 명시하고, 이 기반위에 DAML 마크업 인스턴스 데이터를 작성하여, DAML JessKB을 통해 시멘틱적 요소를 추출하고. 추론엔진인 JESS에 fact로 넘겨 시멘틱 추론을 수행하도록 하였다. 그 결과 별도의 메타 데이터 생성 없이 분산된 쇼핑몰간의 데이터를 통합할 수 있고, 컴퓨터가 개념들 간의 의미를 이해할 수 있게 됨으로써 추론을 통한 검색 서비스를 제공하는 시스템을 설계 구현하였다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.991-994
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• 2007

Since the year of 2003, the overseas plant market has grown by an average of 6% per year. It is because of the increase of oil-money, economic growth of BRICs, and the result of heavy competition among the countries which demands a great amount of resources for the purpose of resource securing. Such a situation is expected to be continued for a while. The procurement is one of critical functions for successful completion of a plant project. For effective procurement, it is required to manage vendor's information efficiently. But most of the vendor management systems deal with simple general information and performance data about vendors. In this sense, this paper proposes a vendor management system which can be used within a decision-making system. The system uses existing DB and makes the close relationship with the vendors. This paper will also reduce risks and difficulties in the process of selecting the proper vendors and will increase efficiency of procurement process in electronic bidding between companies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.5
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• pp.1-7
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• 2020

We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.4
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• pp.849-861
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• 2015

As the rise in popularity of online games, the users start exchanging rare items for real money. As RMT (Real Money Trade) is prevalent, GFG (Gold Farming Group) who abuse RMT shows up. GFG causes social problems such as identity theft, privacy leaks. Because they needs many bot characters to gather game items. In addition, GFG induce RMT that makes in-game problems such as a destroying game economy, account hacking. Therefore, It is very important work to collapse GFG at the perspective of social and in-game. In this paper, we proposed a fundamental method for detecting RMT buyers for the collapse of GFG at the perspective of buyer by Law of Demand and Supply. We found two type of RMT by analyzing actual game data and detected RMT buyers with high recall ratio of 98% by ruled-based detection.

• Journal of Intelligence and Information Systems
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• v.10 no.1
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• pp.47-63
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• 2004

Today, there are several markets in cyber space where companies trade electronically due to the development of Information Technology. On the other hand, the most important thing in trades is negotiation. So, in order to support current business practices as well as new ones on the Internet, electronic commerce systems need an ability to negotiate. In this paper, proposed is a method by which a seller can be supported by an agent which plays a role in negotiation process among small and medium companies especially injection mold manufacturer. If the manufacturing capacity cannot afford to produce all orders, the manufacturer may want to extend due dates and the buyers may want to discount prices. The negotiation agent discussed in this paper cooperates with the schedule agent to get due-date information, and performs a role in one (seller)-to-many (buyer) negotiation processes.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.645-645
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• 2017

이른바 제4차 산업혁명시대에 즈음하여 산업 기술간 융합과 함께 IOT, AI등 첨단 하이테크 제품, 서비스의 수요가 더욱 증가되는 추세이다. 현재의 스마트세대는 1인 가구가 증가 추세이며 나 홀로족인 혼술, 혼밥 등 솔로 마케팅 연구가 많이 진행 되어 지고 있다. 본 연구는 이에 발맞추어 스마트세대를 대상으로 이성적, 감성적 커뮤니케이션과 구매자의 개인적 특성을 중심으로 AI기반 음성인식 서비스의 구매의도 영향을 알아보고자 한다.

• 프린팅코리아
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• s.53
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• pp.64-69
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• 2006

서울인쇄정보산업협동조합(이사장 이충원)은 지난 10월16일 인쇄정보센터 7층 강당에서 조달청 물품구매제도와 관련한 설명회를 개최됐다. 이날 설명회는 서울지방 조달청 혁신담당팀 박희경 계약전문관의 '나라장터 운용방법'과 조달청 중앙구매사업단 일반물자팀 설태웅 사무관의 '물품구매 적격심사제도 설명회'라는 2가지 주제로 진행됐다. 이에 본지에서는 인쇄업관계자들의 이해를 돕기 위해 조달청 물품구매 적격심사 부분을 요약, 게재한다.

• The Journal of the Korea Contents Association
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• v.1 no.1
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• pp.41-50
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• 2001

Electronic commerce offers the opportunity to integrate and optimize the global production and distribution supply chain. Rapid response to changes in demand and customer preference, and the ability to exploit new technologies, are becoming critical. The computer of the various corporations communicate with each other to determine the price and the availability of the components, to place and confirm orders, and to negotiate delivery time scales. In this paper, We describe a trading system that is based on mobile agent technology, called aglet. Aglets for the buyer and sellers are dispatched to the various marketplace, where they negotiate autonomously orders and deliveries, returning to the buyer and seller with their best deals for approval. We show that the electronic commerce system is feasibly built by using the Java aglet technology to demonstrate for simulating a traditional retail marketplace.

• The Journal of Information Technology
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• v.4 no.3
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• pp.125-138
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• 2001

A classification was provided of various business models that are currently found in internet electronic commerce(business-to-business as well as business - to consumer). Some of these models are essentially an electronic re-implementation of traditional forms of doing business, such as e-shops. Many others go far beyond traditional business such as value chain integration and seek innovative ways to add value through information management and a rich functionality. Creating these new business models if feasible on]y because of the openness and connectivity of the internet. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry, The protected rapid growth of B2B electronic market will cause a highly competitive environment. The B2B electronic market that deliver on real lasting value will dominate and ultimately earn for themselves a long-term Place in the landscape of the new economy.