• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.658-669
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• 2017

While online shopping has been increased expeditiously, a significant portion of purchasing intention has not been converted into actual purchasing behavior without delay in online space. This study investigates the factors causing a delay in online purchasing decision even after purchasing intention has been formed. It identifies the uncertainty variables (information, psychological, and preference uncertainties) related to consumer needs and the situational variables (time pressure and past purchase experience) surrounding the purchasing transaction. Furthermore, the need for cognitive closure is proposed to moderate the relationships between uncertainty/situational variables and the purchasing behavior. The results show that the uncertainties and situational factors significantly influence purchasing delay. Also, the need for cognitive closure indeed works as a moderator between the uncertainty variables and the purchasing behavior. Practical and academic implications of these findings are also discussed.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.101-110
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• 2012

In recent days, lots of social commerce newly emerged business types of e-commerces are on the basis of social network. Therefore social commerce with social network might be powerful communication channel among customers and has suggested new paradigm in transaction model on the internet. In general, major roles of social commerce sites are to promote transaction with high discount rate and/or lots of event and to activate markets of local area. As characteristics of social commerce such as dynamic, rapid, and open, this research was assumed that design factors of sites that are different from existing e-commerce sites might be influential elements in decision making of purchase. This research is to empirically investigate which factors affect purchase decision making behaviors for 20s respondents who are major users of social commerce services. As a result major factor, easy-to-use, affecting decision making factors was identified and this result can give implication to researchers and persons in charge of fields who have interests in commerce site design and upgrade.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.178-180
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• 2014

본 연구에서는 선용품 구매 업체를 선택함에 어떠한 요인들이 중요한가를 설문을 통해 계층적 의사결정(AHP)기법을 이용하여 그 요인별 우선순위를 도출하였다. 이를 바탕으로 향후 선용품업체들의 마케팅전략 수립에 방향을 제시하고, 선용품 구매업체의 요구를 효율적으로 충족시킬 수 있는 방안을 수립할 수 있는 자료를 제공하고, 구매 선택 요인에 관한 이론 정립에 기여하고자 한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.1
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• pp.257-266
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• 2024

This study explored the determinants that influence purchase intention in online shopping based on augmented reality applications. The main results are discussed focusing on hypotheses as follows. First, interactivity had a positive effect on psychological ownership. Second, interactivity had a positive effect on decision comfort. Third, psychological ownership had a positive effect on decision comfort. Fourth, psychological ownership had a positive effect on purchase intention. Fifth, decision comfort had a positive effect on purchase intention. Therefore, in online shopping based on augmented reality applications, interaction determines psychological ownership and decision comfort, and psychological ownership and decision comfort can be evaluated as key factors that promote product purchase intention in online shopping. In order to increase purchase intention in online shopping, a marketing strategy is required to increase interactivity, psychological ownership, and decision comfort through augmented reality applications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3308-3314
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• 2015

The purpose of this study is to investigate the casual relationships among purchase decision factors of medical devices, satisfaction and repurchasing intention. Data of this study is a 2012 survey on medical institutions using medical devices of MW(ministry of health and welfare) and We analyzed 116 medical institutions having ultrasound imaging system lager than general hospitals among data. For empirical analysis, we carried out confirmative factor analysis and path-analysis using AMOS 21.0 package. Main results of this study are as follows: First, brand has positive influence on satisfaction and satisfaction has positive impaction on repurchase intention. Second, although not statistically significant, performance and service have positive impaction on satisfaction and price has negative influence on satisfaction. The significance of this study is to provide empirical basis on establishment of efficient marketing strategy and enhancement of competitiveness for the medical device industry.

• Journal of the Korean Geographical Society
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• v.48 no.5
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• pp.667-685
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• 2013

This paper provides an empirical analysis of the effects of trust determinants on firm performance in the buyer-supplier relationships by considering warehousing firms in Busan, South Korea. We employed AVAS transformation regressions to address the limitations of linear regressions and found nonlinear relationships between firm performance and trust determinants. Specifically, "longterm and repeated interactions," "geographical proximity," and "cultures and norms of firms and formal institutions" had positive linear relationships with firm performance, and "information sharing and reciprocity" induced an increasing pattern in firm performance. Finally, "interdependence and asset specificity" and "uncertainty removal" led to a decreasing pattern in firm performance. These results suggest that the relationship between trust and firm performance is contingent on the trust determinants that are important source of trust in buyer-supplier relationships and the influence of trust determinants on firm performance varied according to their levels.

• International Commerce and Information Review
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• v.1 no.2
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• pp.145-165
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• 1999

With the rapid spreading of the internet that is based on the development of the information network system, the paradigms of "internet round" and "cyber" are given much weight in the notion of "market." Especially, the cyber shopping for the individuals is developing rapidly creating the new life style, and also in the domestic economy the cases of building and running the cyber shopping malls are increasing. The purpose of this study is to analyse the customers' shopping styles that can be shown when the customers purchase physical goods or digital goods at the B to C EC and find the way to activate the shopping malls by controlling the factors which influence the trade. The result of the study is as follows: First, to analyse the acting style of the customers at the B to C EC, it is searched whether there is any relationship between the purchasing goods, which are divided into physical goods and digital goods. There was a cross analysis between the first factor of the five factors of the purchase decision or delay at the B to C EC and the goods type. The result of the analysis is that the purchase decision factor is different according as what type of goods is purchased. On the other hand, the purchase delay factor has no relation with the goods type. Second, the fact that the cyber shopping activities are quite different according to sexuality, age, academic background, or occupation suggests that these factors are very important to the strategy for the market-specification of the B to C EC marketing construction. The result shown in this study is sure to give great help to figure out the improvement strategies and the market-specialization strategies to accelerate the B to C EC marketing. On the side of the strategies for the improvement of the goods services, more attention should be given to the functional side for the improvement of the reliability of the goods service such as capacity, technique, and quality. And the activities of the customers are so different according to the vital statistics that the way to cope with the changeability properly should be considered.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.353-361
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• 2013

In this study, to analyze the factors affecting the purchase of smart device applications, research model based on AHP(Analytic Hierarchy Process) model was employed and derived consumers' priorities of smart device game applications in the framework of contents characteristic factors. Survey was conducted with 10 experts who are involved in the smart game industry. The empirical result showed that the most important purchasing factor was story(0.217). And fame(0.171), graphics(0.134), operability(0.111), information(0.093), difficulty(0.085), speed(0.068), characters(0.053), price(0.042), genre(0.028) are presented in order in terms of the importance. The order of consumers' preferences to smart device game application was RPG, Tycoon, action, simulation, sports/leisure, quiz/puzzle/board, etc. gamble. It suggested that under the environment of smart devices consumers could enjoy not only simple puzzle and board game but also complicated and difficult games such as RPG and tycoon game due to the development of smart devices.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.12
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• pp.2859-2864
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• 2013

Recently, a great attention has been paid to a car black box device in the automobile markets besides it provides an accident re-construction based on the data which contains audio, video, and some meaningful driving information. Also, it is expected that the device will get to promote around public transit and the market will greatly grow within a few years. Thus, this research conducted of preference the influencing factors in decisions purchase of auto black box. Factors influencing in decisions purchase of black box were divided safety, functionality, differentiation, economics. A questionnaire survey was conducted to those who worked in a black box company. This study suggests practical and theoretical implications of factors influencing purchase decisions based on the results.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.2
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• pp.107-117
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• 2012

Purpose: We study the eyeglasses consumer's purchasing decision, brand equity, purchase satisfaction and word of mouth. Methods: For two month, from October to December, 437 questionnaires distributed through eyeglasses shops. Sampling was performed using a convenience sampling, participants in the survey-based selflegislation (self-adminstration method) were to answer. Results: It was found that demographic characteristics - gender, age, education, income - acts as parameters representing difference of purchase decision, brand equity and word of mouth. Conclusions: Consumer's demographic characteristics such as gender, age, education, income serve as parameters that represents the differences. Purchase satisfaction by age is statistically significant. Word of mouth is also classified according to their income level is statistically significant.