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http://dx.doi.org/10.6109/jkiice.2013.17.12.2859

Factors Influencing Automobile Black Box Purchase Decision  

Nam, Soo-Tai (Dept. of Information Management, Institute of Convergence and Creativity, Wonkwang Univ.)
Jin, Chan-Yong (Division of Information and Electronic Commerce, Institute of Convergence and Creativity, Wonkwang Univ.)
Kim, Do-Goan (Division of Information and Electronic Commerce, Institute of Convergence and Creativity, Wonkwang Univ.)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.17, no.12, 2013 , pp. 2859-2864 More about this Journal
Abstract
Recently, a great attention has been paid to a car black box device in the automobile markets besides it provides an accident re-construction based on the data which contains audio, video, and some meaningful driving information. Also, it is expected that the device will get to promote around public transit and the market will greatly grow within a few years. Thus, this research conducted of preference the influencing factors in decisions purchase of auto black box. Factors influencing in decisions purchase of black box were divided safety, functionality, differentiation, economics. A questionnaire survey was conducted to those who worked in a black box company. This study suggests practical and theoretical implications of factors influencing purchase decisions based on the results.
Keywords
Black Box; Differentiation; Economics; Functionality;
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