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http://dx.doi.org/10.5762/KAIS.2015.16.5.3308

A Study on the Structural Relation among Purchase Decision Factors of Medical Devices, Satisfaction and Repurchasing Intention : Focused on Ultrasound Imaging System  

Jung, Tae-young (BK21PLUS Program in 'Embodiment: Health-Society Interaction', Department of Public Health Sciences, Graduate School, Korea University)
Seo, Geon-seok (Department of Business Administration, Graduate School, Hanyang University)
Kim, Su-beom (Department of Applied Economics, Graduate School, Hanyang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.16, no.5, 2015 , pp. 3308-3314 More about this Journal
Abstract
The purpose of this study is to investigate the casual relationships among purchase decision factors of medical devices, satisfaction and repurchasing intention. Data of this study is a 2012 survey on medical institutions using medical devices of MW(ministry of health and welfare) and We analyzed 116 medical institutions having ultrasound imaging system lager than general hospitals among data. For empirical analysis, we carried out confirmative factor analysis and path-analysis using AMOS 21.0 package. Main results of this study are as follows: First, brand has positive influence on satisfaction and satisfaction has positive impaction on repurchase intention. Second, although not statistically significant, performance and service have positive impaction on satisfaction and price has negative influence on satisfaction. The significance of this study is to provide empirical basis on establishment of efficient marketing strategy and enhancement of competitiveness for the medical device industry.
Keywords
Medical Device; Purchase Decision Factors; Satisfaction; Repurchase Intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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