• Korean journal of communication and information
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• v.65
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• pp.27-50
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• 2014

This paper analyzed how people of Late Chosun Dynasty communicated through the 8 Korean novels with the assumption that the fictitious world of novels reflect the social circumstances of that time. In oral communication, hierarchical relationship of kin was the most important variable. Between strangers social status was the most important variable. The communication between people and the authorities was performed mostly by oral because the majority of people were illiterate. In village community, information on the common interest diffused by oral communication in bank of stream, parish pump and auberges. Through this process the public opinion of community was formed. In media communication diverse patterns were performed, such as letters, written materials, and diary. Contrary to the western culture, it was analyzed that written material was taken more reliable than oral communication. The fact that reading diaries of others were permitted showed that the concept of privacy had not existed yet. Books were used for the purposes of education and leisure. In conclusion it can be said that the communication of people in Late Chosun Dynasty was mainly by oral communication and supplemented by written materials.

• Korean journal of communication and information
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• v.68
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• pp.34-64
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• 2014

This paper analyzed the modes of human communication of the Korean enlightenment era through 9 new-style novels with the assumption that the fictitious world of novels reflect the social realities of that time. The most noticeable fact was that the communication environment of that time were remarkably diversified with the new media, such as newspaper, printed book, postal system, telegraph, telephone, and photo. But the communication of most people was mainly relied on traditional oral communication. In oral communication the hierarchical relationship and age were the most important variable as usual but the formality and etiquette were weakened than Late Chosun Dynasty. The distribution of written culture was enlarged especially by women and lower class. The contact with the foreign cultures which had become possible after the opening of ports brought about intercultural communication. In conclusion it can be said that the communication of people in the enlightenment era was mainly by oral communication but the reliance on the media was enlarged gradually.

• Journal of the Korea Convergence Society
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• v.4 no.3
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• pp.7-13
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• 2013

The objective of this research is to find out the effect of service provider nonverbal attributes on customer evaluation in service recovery stage. Results showed that first, the better kinesics of service provider, the more satisfaction in service recovery stage. Second, the better service providers have physical appearance, the more revisit intention. But both the kinesics and physical appearance have not an effect on recommendation intention. This paper discussed theoretical and practical focusing on nonverbal attributes of service providers.

• Korean journal of communication and information
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• v.71
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• pp.250-273
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• 2015

The phenomenology of communication represents a starting point in the union of consciousness and experience, analogue and digit, expression and perception, person and lived-world, rhetoric and ethic, constitute human communication. A phenomenological definition of communication requires that analysis proceed through a phenomenological description, reduction, interpretation. This analysis thus far has taken up the general issue of fact versus value, consisting in a subdivision into intention and punctuation on the factual side, and convention and legitimation on the value side. It has treated of the relationships among intention and metaphysics, punctuation and epistemology, convention and logic, and legitimation and axiology.

• Journal of the Korean Society for information Management
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• v.19 no.4
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• pp.185-208
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• 2002

Information service for the aged is a new challenge for public libraries in Korea. To develop an internet-based information service at public library perspectives, information sources, information need, and information seeking and using behavior are investigated. Interview survey is performed to 1060 adults aged 60 and over. Finding revealed that the respondents led to few channels to information except for mass media and informal oral communication. It ascertain ways in which 23% of the respondents currently use internet, and identify barriers of nonusers. The information need of the elderly are diverse, but health/medicine, news, hobbies, religion, leisure/travel are most identified need in descending order. Based on data analysis and previous research results, a cooperative service model consisting of information contents, online reference, interface design, and education is developed. Finally problems and suggestions for future improvement are discussed.

• Journal of dental hygiene science
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• v.6 no.1
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• pp.41-45
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• 2006

The objective of this research was to analyze and evaluate pre-dental hygiene curriculum of dental hygiene education program in USA and Canada. Sixty one programs were searched through their website. The curriculum include content in the four areas: general education, biomedical science, dental science, dental hygiene science. Pre-dental hygiene curriculum include content in general education and biomedical science. General education content include oral and written communications, psychology, and sociology. Biomedical science content include anatomy, physiology, chemisrty, biochemistry,immunology,general pathology, nutrition, and pharmacology. Pre-dental hygiene curriculum content provide the foundational knowledge and skill such as competencies to communicate effectively, to participate community health program, and to make decisions regarding dental hygiene service.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.127-135
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• 2018

This study is to investigate the influence of brand benefit on brand extension, especially focusing on the mediating effect of trademark belief and the moderating effect of categorical similarity. This study restates that brand benefit affect consumers' brand extension attitude and confirms that it is completely mediated by trademark belief. In addition, this study finds that categorical similarity moderates the effects of brand benefit on brand extension attitude. The results of this study suggest a theoretical implication that trademark belief can be used as one of the brand extension strategies and a practical implication that the brand communication strategy based on brand benefits should be changed with the categorical similarity.