• Title/Summary/Keyword: 교육홍보

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A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education (광고홍보학과 융합교육 혁신을 위한 학계와 업계의 팀티칭 교수법에 관한 연구)

  • Han, Sang-pil;Choi, Yun-Seul
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.235-245
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    • 2021
  • In the era of the 4th Industrial Revolution, complex problems of the advertising and PR industry ecosystem, which have become more complex than in the past, are raised, and the necessity and importance of convergence education is being demanded. In this study, the usefulness and implementation plan of the team teaching method for revitalization of convergence education were studied by conducting in-depth interviews with experts in academia and practice expert. The results of this study summarized that it is appropriate to introduce a team teaching method in which academia and industry jointly participate in the curriculum of the Department of Advertising and PR. It was found to be a meaningful educational method aimed at nurturing students with problem-solving ability. This study proposed a new industry-academic cooperation model as an exploratory study of advertising and PR department and team teaching education.

Development of Strategy in Education and Public Information for Municipal Solid Waste Composting (도시폐기물의 퇴비화에 대한 교육 및 홍보전략)

  • Cjung, Jae Chun;Lee, Moo Choon;Kang, Hun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.3 no.1
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    • pp.43-59
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    • 1995
  • Composting of muicipal waste is essential to achieve high national reading rate exceeding 20% to encourage composting activity, intensive education and qublic information activity for residents are necessary. More developed countries such as Europe and America, some effecient and systematic education program were developed and gained considerake success. In this paper we analyzed the edacation and public information program in USA and Germany. And then, we suggested schematic program of education and public information for composting.

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사회보건교육의 활성화 방안

  • 김수일
    • Korean Journal of Health Education and Promotion
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    • v.4 no.1
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    • pp.25-34
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    • 1987
  • 국민보건의식의 수준을 향상시키기 위한 사회교육 기관 및 단체의 기능진단과 아울러 홍보기능 활성화 방안은 사회보건교육의 활성화 방안으로 압축ㆍ요약된다면, 이는 국민보건의식의 수준을 향상시키려는데 목적하고 있다. 이와 같은 목적을 달성하기 위하여 사회교육기관 및 단체가 홍보기능을 활성화하여야 되는 방법상의 문제로 귀결된다.

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A Study on the Curriculum Innovation of Department of Advertising and Career Education Improvement in Blockchain based Advertising Industry (블록체인 기반, 광고산업 변화에 따른 광고홍보학과 교육과정 혁신 및 진로교육 내실화 방안 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.113-118
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    • 2021
  • The purpose of this study is to develop a program to improve the curriculum of the Department of Advertising and PR and to improve education in the 4th industrial revolution based on blockchain. This study is in charge of human resources department, planning, and production of advertising agencies with a high understanding of the direction of human resource development of advertising agencies and career education of universities. Six people were divided into two groups and an in-depth interview was conducted. It was found that the curriculum of the Department of Advertising and PR has not yet been reorganized, and the method of career education is still progressing in the traditional media era. In order to cultivate future advertising professionals, it is important that advertising education must operate courses and adopt the curriculum so that they can be trained as experts who can adapt to the revolutionary change engine of blockchain.

A study on Public & Media activity's Impact on Enhancing Moral Strength in the Army -On the basis of a Daily Report of National Defense's Analysis on the Survey- (군(軍) 홍보활동이 장병 정신전력에 미치는 영향에 관한 연구 -국방일보 홍보사례 설문 분석을 중심으로-)

  • Kim, Gi Ju;Yang, Jong Hoon
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.444-453
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    • 2017
  • Moral education is essential to the military in fostering elite warriors to have clear sense of their nation and the security, while arming themselves with military spirit that strives for victory. To reach this goal, various moral education has been set forth through boot camp training, academic education, unit training, etc. depending on various subject and supporting agencies in question. Also, in order to heighten the effect of the education, various attempts to combine concert-style cultural activities with the programs are carried out. However, the ultimate goal for this moral education is to facilitate soldiers to voluntarily set their minds and will in combat, and the current education system lacks that motivation as it concentrates mostly on educating knowledges about nationality and security. Under such circumstances, various units have attempted to raise morality in creating many public and media activities within the unit, which proven to be successful. In theory, the usual definitions in the field of education such as emotion, interest, attitude, and personality can be expanded upon with public and media activities. With this in mind, we have researched on how effective this method is by conducting various public and media activities in multiple units, total of 531 soldiers, starting from June to July of 2016. As a result, these activities brought positive effects on young soldiers to build pride in their assigned units, and also increased their willingness to carry out their assignments and missions. Through this research, we drew to the conclusion that unit-level public and media activities, which was solely used for gaining trust and communicate with the general civilians, can be used to boost the soldiers moral strength and help them express the strength in action.

A Study on the Policy Public Information Methods and Public Information Cartoons (정책홍보방안과 홍보만화 활용에 관한연구)

  • Yun, Chang-Suck
    • Cartoon and Animation Studies
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    • s.13
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    • pp.29-44
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    • 2008
  • This treatise is to study what kind of information marketing efforts each local autonomous entity makes to satisfy the inhabitants' right to know, followed by the abolition of Government Information Agency. Therefore I collected the efficient policy information methods and the data informing publicly policies by utilizing cartoons in each local autonomous entity. I intend to do the research focused on the information activity of local autonomous entities to secure the favor and trust by persuading the Information object of the policies based upon these data.

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AI 교육.홍보.소독실태 점검결과 및 조치계획 보고

  • 한국오리협회
    • Monthly Duck's Village
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    • s.67
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    • pp.78-79
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    • 2009
  • 금년 $4{\sim}5$월 발생된 고병원성 조류인플루엔자(HPAI)의 주요 확산경로가 운반차량 등을 통한 것으로 추정됨에 따라 운반 차량현황 파악, 농가 및 운반차량 등의 AI 교육 홍보 소독실태 점검을 통한 방역관리 강화 필요

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Development of Educational Materials in KMTNet Project

  • Byeon, Jae-Gyu;Baek, Chang Hyun;Lee, Dong-Joo;Kim, Seung-Lee;Oh, Seok-Kyun
    • The Bulletin of The Korean Astronomical Society
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    • v.41 no.1
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    • pp.52.2-52.2
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    • 2016
  • 해외의 대형 과학 연구 프로젝트에서는 연구 활동에 대한 대국민 홍보와 교육적 활용을 위한 다양한 형태의 콘텐츠를 제작하여 배포하고 있다. 그러나 국내에서는 연구 활동과 성과의 대국민 홍보 부족과 교육적 활용이 저조하여 과학 연구에 대한 대국민 인지도가 상대적으로 낮다. 따라서 국내에서도 천문학 연구에 대한 홍보와 일반인들의 이해 증진을 위하여 대형 천문학 연구에 대한 다양한 콘텐츠를 개발하고 보급하는 것이 절실히 필요하다. 본 발표에서는 2015년 구축이 완료된 KMTNet 연구 프로젝트의 교육 콘텐츠를 개발하기 위한 첫 번째 단계로 Apple iBooks Author를 활용한 e-book과 교육활동지 개발을 소개하고자 한다. 개발된 교육 콘텐츠를 배포하여 많은 국민들이 천문학 연구 및 성과에 대한 관심을 갖고 또한 천문학 연구 활동에 대한 올바른 인식 제고에 기여할 것으로 생각된다. 또한 다른 대형 천문학 프로젝트들의 다양한 교육매체 개발 및 활용에 대한 방향을 제시하고 천문학 대중화에 관심 있는 여러 사람들의 의견을 들어보고자 한다.

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Convergence Strategy for Promoting the Admissions of Adult Learning in the College of Lifelong Education (대학의 평생교육체제 성인학습자 입시홍보 융합전략)

  • Kim, In Sook
    • Journal of Internet of Things and Convergence
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    • v.5 no.2
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    • pp.89-94
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    • 2019
  • The purpose of this study was to empirically analyze the motivation of university lifelong education and the factors that are important in selecting it. In the motivation for participation of adult learners, learning new knowledge and skills in the first place and learning new things in the second place were good, so that they could learn together in the third place. Active school investment in faculty and staff will be needed to increase program diversity and quality through professionalism. Adult learners are getting information from the system they are interacting with, and furthermore, they learn the information from the public relations of university professors. Since they are acquiring paths and information through acquaintances, it is necessary to continuously promote the curriculum to unspecified adult learners. Advertisement should take advantage of various convergence strategies such as hanging banners in the area, publicity of the subway, local newspapers, word of mouth, SNS, and the Internet.