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http://dx.doi.org/10.15207/JKCS.2021.12.6.113

A Study on the Curriculum Innovation of Department of Advertising and Career Education Improvement in Blockchain based Advertising Industry  

Han, Sangpil (Department of Advertising and PR, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.6, 2021 , pp. 113-118 More about this Journal
Abstract
The purpose of this study is to develop a program to improve the curriculum of the Department of Advertising and PR and to improve education in the 4th industrial revolution based on blockchain. This study is in charge of human resources department, planning, and production of advertising agencies with a high understanding of the direction of human resource development of advertising agencies and career education of universities. Six people were divided into two groups and an in-depth interview was conducted. It was found that the curriculum of the Department of Advertising and PR has not yet been reorganized, and the method of career education is still progressing in the traditional media era. In order to cultivate future advertising professionals, it is important that advertising education must operate courses and adopt the curriculum so that they can be trained as experts who can adapt to the revolutionary change engine of blockchain.
Keywords
Blockchain; Advertising curriculum; Career education; Digital advertising; Change of advertising industry;
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