Browse > Article
http://dx.doi.org/10.15207/JKCS.2021.12.11.235

A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education  

Han, Sang-pil (Department of Advertising and PR, Hanyang University)
Choi, Yun-Seul (Department of Advertising and PR, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.11, 2021 , pp. 235-245 More about this Journal
Abstract
In the era of the 4th Industrial Revolution, complex problems of the advertising and PR industry ecosystem, which have become more complex than in the past, are raised, and the necessity and importance of convergence education is being demanded. In this study, the usefulness and implementation plan of the team teaching method for revitalization of convergence education were studied by conducting in-depth interviews with experts in academia and practice expert. The results of this study summarized that it is appropriate to introduce a team teaching method in which academia and industry jointly participate in the curriculum of the Department of Advertising and PR. It was found to be a meaningful educational method aimed at nurturing students with problem-solving ability. This study proposed a new industry-academic cooperation model as an exploratory study of advertising and PR department and team teaching education.
Keywords
Advertising and Public Relations Department Curriculum; Convergence Education; Team Teaching Method; Industry-University Cooperation; 4th Industrial Revolution;
Citations & Related Records
연도 인용수 순위
  • Reference
1 J. Im, K. Yoo & B. Kim. (2017). An Exploratory Study on the Direction of Education and Teacher Competencies in the 4th Industrial Revolution, Korean Educational Journal, 44(2), 5-32.
2 P. Jang. (2016). 2016 Davos Forum: What is Our Strategy for the Upcoming Fourth Industrial Revolution?. Journal of Science and Technology Policy, 20(11), 12-15.
3 J. Im. (2020). A Study on the Educational Applicability of Team Teaching for Facilitating Convergence Education in Higher Education. Educational Innovation Research Journal, 30(3), 23-51.
4 J. Carpenter & A. Fairhurst. (2005). Delivering Quality and Value in the Classroom: The Use of Problem-Based Learning in Retail Merchandising Courses. Clothing & Textiles Research Journal, 23(4). 57-265.
5 I. Kirk & M. Miller. (1986). Reliability and Validity in Qualitative Research. Mewbury Park, CA, USA: Sage Publication.
6 Y. Ko & Y. Kim. (2020). The 4th Industrial Revolution and Business Education Reform, Commercial Education Research. Korean Journal of Commercial Education, 34(3), 1-26.
7 S. Jang. (2016). Searching for a Future School in Korea's Education Scene: Prospects and Solutions for Future Korean School Education in the Era of the 4th Industrial Revolution, Gyeonggi Education Research Institute 3rd Anniversary Symposium, 70-93.
8 S. Choi, S. Lee & E. Yoon. (2008). A Study on the Future Prospect of the New Media Advertising Industry and Analysis of Manpower Demand. Korea Broadcasting and Imaging Industry Promotion Agency: Seoul, Korea.
9 Y. Jin, S. Oh & M. Kim. (2014). The Opportunity for the Development of the Advertising Industry: The Education of Smart Advertising Professional Manpower. Korean Journal of Advertising and PR, 16(3), 31-63.
10 H. Cho. (2017). The Changes of Higher Education and the Tasks of General Education according to the Fourth Industrial Revolution. Journal of Liberal Education, 11(2), 53-89.
11 H. Lee, S. Im & S. Kang. (2019). Implications for Innovation in Higher Education from Minerva Schools. Journal of Casual Learning Society, 15(2), 59-84.
12 I. Jung & O. Lee. (2001). A Study on the Development of a Team Teaching Model for a University Web-Based Virtual Class. Educational Information Media Research Journal, 7(2), 27-50.
13 J. Champlin. (1964). Concept of team teaching. H. Jung etc., joint translation, Theory and Practice of Team Teaching. Fairy Tale Culture Publisher: Seoul, Korea.
14 World Economic Forum (2016), The Future of Job Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution.
15 H. Barrows. (1986). A Taxonomy of Problem-Based Learning Methods. Med Education, 20(4), 481-486.   DOI