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농업경영체의 내부마케팅요인이 기업성과에 미치는 영향 : SNS 활용의 조절효과를 중심으로

  • Kim, Hyeon-Ju;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2020.06a
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    • pp.155-160
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    • 2020
  • 본 연구는 농업경영체 종사자를 대상으로 SNS 활용을 조절변수로 하여 내부마케팅요인이 기업성과에 미치는 영향에 관하여 분석하였다. 내부마케팅요인을 교육훈련, 커뮤니케이션으로 및 보상시스템으로 구분하고 기업성과를 재무적성과와 비재무적성과의 하위변수로 설정하였다. 농업경영체 종사자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용한 분석결과는 첫째, 커뮤니케이션과 보상시스템은 재무적성과에 유의한 영향을 미치고 교육훈련은 재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 커뮤니케이션은 비재무적성과에 유의한 영향을 미치며 교육훈련은 비재무적성과에 부(-)의 유의한 영향을 미치고 보상시스템은 비재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, SNS 활용은 내부 마케팅요인과 재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 넷째, SNS 활용은 내부마케팅요인과 비재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 본 연구는 농업경영체의 성과에 영향을 미치는 내부마케팅요인을 발굴했다는 의의를 가진다. 후속 연구로는 매개변수의 발굴로 형성된 매개모형에 대한 연구와 추가로 매개변수가 도입된 조건부과정 모형을 통한 조절된 매개분석을 위한 연구가 필요할 것으로 보인다.

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An Analysis of Vocational High School Students Preference for Science and Its Causal Factors (실업계 고등학생의 과학선호도와 인과요인 분석)

  • Im, Sung-Min
    • Journal of The Korean Association For Science Education
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    • v.22 no.4
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    • pp.892-905
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    • 2002
  • There are an increasing emphasis on affective domain, for example interest or belief, in science education. But decreasing interest on learning science and tendency to avoid science-related job are serious problems of secondary science education, especially in case of vocational high school students. However there are few researches for vocational high school students. In this study, preference for science is assumed to be a multidimensional property that reveals ones' behavioral volition and valuation as well as emotional response upon learning science. To investigate vocational high school students' preference for science and its causal factors, a Likert style questionnaire was developed through factor analysis. Students' preference for science was analyzed by 3 categories, and its causal factors are investigated by path analysis using structural equation model.

Analysis of Health Behaviors of Selected Health Professionals in South Korea (한국 보건전문가들의 보건행동에 관한 분석)

  • Kim, Sung-Hye;Larry K. Olsen
    • Korean Journal of Health Education and Promotion
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    • v.14 no.1
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    • pp.47-62
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    • 1997
  • 본 연구는 한국 보건전문가들의 보건행동을 조사하고, 보건행동간의 상호 관련 요인과 보건행동에 영향을 미치는 인구학적 요인을 분석하는데 그 목적이 있다. 본 연구 대상으로는 한국보건협회 산하의 8개의 보건 관련 학회 중에서 보건교육과 가장 관련이 있는 한국보건교육학회(212명)와 한국보건 간호학회 (124명) 회원 336명이 선정되었다. 본 연구의 도구는 미국에서 이미 실시된 여러 보건행동 연구를 기초로 하여 focus group discussion, back-translation, 전문가들의 panel discussion, 그리고 pilot test(사전조사)를 통하여 한국인의 보건행동 연구를 위해 타당하게 개발되었다. 본 연구를 위하여 1995년 약 두달동안(11월, 12월), 3차에 걸친 우편설문조사를 실시하여 64.3%의 응답회수율을 보였고, 응답자들의 보건행동을 분석하기 위해서 factor analysis(요인분석)와 ANOVA (변량분석) 방법을 사용하였다. 본 연구의 결과는 다음과 같다. 1. 조사응답자의 분포는 남자가 33.8%, 여자가 66.2%였고, 응답자의 80.3%가 석사 이상의 학위를 소유하고 있었다. 응답자들의 전공분야는 다양하였고, 그들 중에서 36.3%가 간호학, 24.4%가 공중보건학을 전공하였다. 응답자 중 과반수 이상이 학교에 근무하였고, 서울에 거주하였으며, 응답자의 평균 직장 근무연수는 14년 이였다. 2. 응답자들의 보건행동에 대한 요인분석 적용의 적합성을 사전검증하기 위하여 Bartlett’s Test of Sphericity (630.37, p〈.00)를 실시하였다. 응답자들의 보건행동을 요인분석한 결과, 17개의 보건행동으로 구성된 네가지 보건행동요인들이 추출되었다. 응답자들의 네가지 보건행동요인들은 다음과 같다: (1) 규칙적인 식사 및 과일 섭취 (2) 음주 및 흡연 (3) 외식,간식 및 카페인 음료 섭취 (4) 운동 및 휴식 3. 응답자들의 인구학적 요인과 네가지 보건행동요인들과의 관계를 분석한 결과, 성별(F=69.59, df=1,203, p〈.05), 교육정도(F=3.48, df=3,199, p〈.05) 그리고 직장(F=4.04, df=3,201, p〈.05)에 따라 음주 및 흡연 행동에 커다란 차이를 보였다. 또한 응답자의 직장 근무연수(F=2.39, df=5,185, p〈.05)에 따라 운동 및 휴식 행동에 커다란 차이를 보였다.

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Analysis of causal relationship among education quality factors using path analysis (경로분석을 이용한 교육품질요인의 인과관계 분석)

  • 이홍우;이진춘
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.2
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    • pp.72-83
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    • 2003
  • The main purpose of this study was to analyze the causal relationship, in the perspective of Total Quality Management, among the education quality factors, which were suggested in the previous researches, including education leadership, process improvement, educational environment, regional commitment, student performance and satisfaction of education quality. In this study, education quality factors were measured by several measures, and were processed with the most efficient statistical package in the SEM area, AMOS. In order to analyze the causal relationship among the education quality, this study designed the structural equation model with suggested factors and established several the research hypotheses. Also this study found that there was a prominent causality among the education quality factors, such as education leadership, education environment, student performance and satisfaction of education quality.

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The Study on the Influence of University Start-up Education & Support on Employment Rate (대학의 창업교육지원이 취업률에 미치는 영향에 관한 연구)

  • Park, Namgue
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.97-108
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    • 2020
  • This study analyzes factors of the influence of university start-up education and start-up support on the employment rate. For this purpose, we study prior research on university factors that affect the employment rate. we add university startup education & support to the university factors that are the type of university establishment and the university location, affecting the employment rate. The information of start-up education and start-up support is derived from the university disclosure information. In the start-up education, the number of participants in the start-up lecture, the number of participants in the start-up club, the number of participants in the start-up competition, the number of participants in the start-up camp and in the start-up support, the number of dedicated faculty members for start-up support, and the start-up training budget are added. The research model is empirically analyzed with 118 universities, excluding special purpose universities and universities with less than 1,000 graduates as a national 4-year university. Empirical analysis shows that the type of university establishment has a positive effect on the employment rate, and the university location has a positive effect on the employment rate. Among the factors of start-up education and start-up support, the number of participants in entrepreneurship courses is found to have a positive effect on the employment rate. In addition, although the number of participants in the start-up camp don't have a positive effect on the employment rate, it is found that the significance level p=0.070. Based on the results of this empirical analysis, academic and policy implications are presented.

Development of a Novel Science Curiosity Questionnaire through Modification and Verification of the Science Curiosity Questionnaire -Through the Analysis of Science Curiosity of Pre-Service Elementary Teachers- (과학호기심 설문지의 수정 및 검증을 통한 새로운 과학호기심 설문지의 개발 - 초등예비교사의 과학호기심 분석을 통하여 -)

  • Kim, Dong Uk;Shin, Min Hyeon
    • Journal of Korean Elementary Science Education
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    • v.42 no.1
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    • pp.149-160
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    • 2023
  • A Korean-version science curiosity questionnaire (Science Curiosity in Learning Environments [SCILE(15)]) was developed after factor analysis of the Korean-version SCILE(30) questionnaire. Pre-service elementary school teachers were surveyed using the Korean-version SCILE(30), and a factor analysis based on their responses was performed. The factor analysis demonstrated that the Korean-version SCILE(15) consisted of three curiosity factors: a 'science practices' factor, a 'stretching' factor, and an 'embracing' factor. Confirmatory factor analysis of the factor structure revealed correlations between all the factors, thus confirming their commonality as a science curiosity factors. The Cronbach alpha for the reliability of all items in the Korean-version SCILE(15) and of items by factor was greater than 0.700. The Korean-version SCILE(15) was therefore evaluated to be reliable as a science curiosity questionnaire. Pre-service elementary teachers who participated in the survey for the development of the SCILE(15) were aware of the 'science practices', 'stretching', and 'embracing' science curiosity factors. Analysis in a general linear model of the degree of recognition accorded by pre-service elementary teachers to the three science curiosity factors demonstrated significant differences between the curiosity factors in terms of recognition. This cohort of pre-service elementary teachers showed the highest level of recognition of the 'stretching' curiosity factor and the lowest level of recognition of the 'embracing' curiosity factor.

Study of the Impact Factors for Cyber Lectures (사이버 강좌에 영향을 주는 요인에 대한 연구)

  • 조세홍;엄종석;이진서;이수희
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.11b
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    • pp.638-642
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    • 2003
  • 멀티미디어와 인터넷 등으로 대표되는 컴퓨터 기술의 발달로 가능하게 된 교육 분야의 변화는 사이버 교육이라는 새로운 교육 방법을 제시하였고, 이 새로운 교육 형태는 현존하는 교육환경에 대한 대안으로써 주목을 받고 있다. 사이버 교육이 성공적으로 운영되기 위하여 고려해야 할 중요한 요인들이 있다. 이 논문에서는 사이버 강좌 주요 구성 요소 파악, 분석하고, 이 요소들을 바탕으로 사이버 강좌의 제작법을 제시하였다. 또한, 제작된 사이버 강좌를 수강한 학생들에 대한 설문 조사를 통하여 사이버 강좌 주요 구성 요소에 대한 실증적 검증을 하였다.

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A Study of the Key Factors and Expected Outcomes of Convergence Education using a Delphi Technique (융합교육 핵심요인과 기대효과에 대한 델파이 분석)

  • Cho, Eunbyul;Lee, Seon-Young;Shin, Jongho;Hong, Yoon-Jeong
    • Journal of Gifted/Talented Education
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    • v.25 no.1
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    • pp.37-58
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    • 2015
  • The purpose of this study was to investigate the characteristics of convergence education through the Delphi survey targeting 19 teaching professionals. The Delphi survey was completed three times, drawing key factors and expected outcomes which explain the characteristics of convergence education. The key factors of convergence education were classified as 'educational design', 'teachers' expertise' and 'educational environment'. Educational design focused on the qualitative characteristics of leaner's experience. Teachers' expertise was teacher's active and supportive roles in relationship with fellow teachers and learners. Educational environment was the psychological factors with which various subjects can realize convergence education. The expected outcomes were classified as 'learner's cognitive characteristics', 'leaner's affective characteristics', and 'teacher and educational system'. The expected outcomes of convergence education leads to psychological changes for learners to increase the advanced learning experiences and to pursue values of education itself. Compared to similar concepts, convergence education has some unique characteristics in which many of regular learners in educational settings and various topics are targeted. It also focuses on psychological factors of various subjects and qualitative natures of leaners' learning experience for the advanced learning. Especially, these results have significance in understanding the nature of convergence education, focusing on educational practices through teachers'perspectives.

A Study on the Preservice Teacher Education in the Multicultural Society (다문화사회에서의 예비교사교육 방향 탐색)

  • Ahn, Byung-Hwan
    • Journal of vocational education research
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    • v.29 no.3
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    • pp.1-21
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    • 2010
  • Preservice teachers should learn the knowledge and skill necessary to meet intellectual, social and personal needs of students with culturally diverse background. Thus this study was to examine preservice teachers' attitudes and perception about multicultural education. The participants of the study comprised of 297 preservice teachers who were in the teacher preparation course. The questionnaire items consisted of 36 statements. The data were analyzed by factor analysis, correlation and t, F test. The results are as follows. First, on the basis of above, with respect to the reliability data, it is apparent that preservice teacher survey is adequate1y reliable. Second, needs of multicultural education and attitudes about cultural diversity of preservice teachers showed the positive correlation. Third, personal attitudes of preservice teachers about multicultural diversity were generally positive. Fourth, preservice teachers' expectation about the adequacy of curriculum in teacher preparation was low in compared with other factors. Attitudes about cultural diversity and attitudes preventing multicultural education showed the negative correlation. Based on this results, multicultural education should be reflected in the curriculum to meet diverse needs of preservice teachers. And teachers' attitudes and beliefs have an impact on their behaviors in the classroom, teachers preparation program for changes of their attitudes and beliefs should be developed.

A Study on Setting the Library Standards for Institutions Educating the Gifted in Science and Technology (과학영재교육기관(科學英才敎育機關)을 위(爲)한 도서관기준설정(圖書館基準設定)에 관(關)한 연구(硏究)(I))

  • Kim, Chang-Keun
    • Journal of the Korean Society for information Management
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    • v.4 no.1
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    • pp.102-123
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    • 1987
  • Many countries make it their national policy to develop science and technology as the primary element in their overall national development, they concentrate on identifying gifted students in those areas and on educating them in special institutions. At this point the environmental factors in those educational institutions are highlighted. Of all these factors, a favorable and amenable environment of a library, the treasure - house of knowledge, is the most essential to the early achievement of the stated educational aims. Thus, this thesis describes the importance of educating gifted students, and then examines, compares and analyzes the factors involved in improving the environments of institutional libraries for gifted students ; finally, this thesis proposes the minimum and optimum standards for library facilities, personnel, collections, and budgets.

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