• Management & Information Systems Review
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• v.34 no.5
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• pp.149-169
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• 2015

This research is based on internal marketing to explain the effect of retirement education as the strategy for increasing internal customer satisfaction. The analysis was held with employees who work in Ulsan area by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among related factors including retirement education factors, job satisfaction, anxiety, motivation and customer orientation. According to the result of this study, retirement education factors have positive effect on the both job satisfaction and anxiety. However, the effect of leisure education is not significant for both job satisfaction and anxiety. Additional IPA was conducted to explain managerial implication of this research. The research has several marketing implication on internal marketing and internal customer satisfaction. For firms, employees' perception of retirement education can generate the tangible and intangible performance in the internal marketing perspectives.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6604-6612
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• 2014

The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1327-1337
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• 2019

The purpose of this study is to study the relationship between quality of education service in scuba diving and customer satisfaction and willingness to buy again. Scuba of scuba diving in Seoul was selected as a population and a total of 200 questionnaires were distributed using the "conven-ence sampling" among the non-probability sampling methods. A total of 154 data were used as valid samples, except for 46 questionnaires that were found to have been unfaithfully answered. The data processing method was used by the SPSS18.0 program to perform frequency analysis, exploratory factor analysis, correlation, and multiple regression analysis. The results of this study are as follows. First, after analyzing the relationship between the quality of education service and customer satisfaction, the facilities among the quality of education services (β=).349), Program (β=.340) has been shown to affect satisfaction. In addition, if we look at customer satisfaction of the quality of education services, we find that the quality of education has an explanatory power of about 47% of the total quantity of the quality of education services. Second, after analyzing the relationship between the quality of education services and the repurchase, the cost of the quality of education services (β =).215), a program (β=.442) was found to affect repurchase. Also, if we look at the ability to explain the repeat purchase of the quality of education services, it is found that it has an explanatory power of about 53% of the total quantity of the quality of education services. Third, after analyzing the relationship between customer satisfaction and repurchase (β=).555) was found to affect repurchase. In addition, if we look at the explanatory power of resurchasing satisfaction, we find that it has an explanatory power of about 55% of the total quantity.

• Korean Journal of Health Education and Promotion
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• v.12 no.1
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• pp.128-150
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• 1995

본 연구의 목적은 중학생의 보건교육에 대한 요구도를 살피기 위해 먼저 현재 자신이 알고 있는 보건지식에 대한 만족도와 보건교육에 대한 필요도 및 이에 영향을 미치는 요인에 대해 알아보고, 이와 관련하여 보건지식에 대한 만족도와 보건교육에 대한 필요도가 보건교육 요구도에 미치는 영향을 분석해 보는 데 있다. 연구를 위한 조사대상으로 경기도 소재 M, S 중학교의 1,2학년 전체 학생 688명을 선정하였고, 1994년 12월 1일부터 15일까지 자기기입식 설문지를 통해 보건교육에 대한 요구도를 조사하였다. 본 연구의 결과는 다음과 같다. 1. 조사대상자의 분포는 남학생이 59.3%, 여학생이 40.7%였고, 자신의 건강상태에 대해 건강하다고 응답한 학생이 78.9%, 건강하지 않다고 응답한 학생이 21.1%였다. 또한 현재 알고 있는 보건지식에 대해 만족한다고 응답한 학생은 68.2%였고, 31.8%의 학생이 만족하지 않는다고 응답하였다. 보건교육에 대한 필요도에 대해서는 92.7%의 학생이 필요하다고 응답하였다. 2. 보건교육에 대한 요구도에서는 첫째, 보건교과설정에 대해 45.6%가 찬성하였고, 둘째, 보건교육 실시시기에 대해서는 82.8%가 유치원 및 국민학교에서부터 시작되어야 한다고 하였다. 셋째, 보건교육의 적정시간에 대해 82.4%가 1주일 또는 1달에 1-2시간이라고 하였으며, 넷째, 보건교육 담당교사에 대해서는 63.2%가 보건교육 전문가가 담당하여야 한다고 응답하였다. 다섯째, 보건교육 내용에 대한 선호도 순위는 구급처치, 안전교육, 영양, 환경, 음주와 흡연 및 약물남용, 구강보건, 개인위생, 식품위생, 전염병관리, 성교육, 건강과 운동, 정신건강, 비전염성질환 관리, 공중보건, 의료기관의 기능 순이었다. 3. 현재 알고 있는 보건지식에 대한 만족도에 영향을 미치는 변수로는 성(p<0.01). 형제순위(p<0.05), 아버지의 학력(p<0.01), 어머니의 학력(p<0.01), 학업성적(p<0.05)이었으며, 보건교육 필요도에 영향을 미치는 변수는 성(p<0.05), 어머니의 학력(p<0.05), 학업성적(p<0.01)이었다. 4. 현재 알고 있는 보건지식에 대한 만족도에 따라 보건교육에 대한 요구도에 차이가 나타났다. 보건지식에 대해 만족하고 있지 못한 비만족군의 경우 보건교과의 설정에 대해 만족군보다 더 적극적으로 찬성하였고(p<0.05), 보건교육의 실시 시기에 대해서는 유치원 시기부터가 적정하다고 응답하였다(p>0.01). 보건교육의 내용선정에 있어서도 만족군과 비만족군간의 차이가 나타났는데, 만족군의 경우는 안전교육, 건강과 운동, 공중보건, 비만족군의 경우는 성교육을 요구하였다(p<0.05). 5. 보건교육에 대한 필요도에 따라 보건교육에 대한 요구도에 차이가 나타났다. 보건교육이 필요하다고 응답한 필요군의 경우 보건교과의 설정에 대해 적극적으로 찬성하였다(p<0.01). 또한 필요군은 보건교육의 실시 시기에 대해 유치원 시기부터가 적정하다고 응답한 반면, 보건교육이 필요하지 않다고 한 비필요군의 경우는 중학교 이후부터 적정하다고 응답하였다(p<0,01). 보건교육의 내용선정에 있어서도 음주와 흡연 및 약물남용, 식품위생, 건강과 운동, 비전염성질환 예방을 제외한 내용에서 필요군과 비필요군간의 차이가 나타났다(p<0.05).

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.534-549
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• 2015

This study was conducted in 2014 with Osong International Bio Industry Expo volunteers as the subjects of the study. The study has analyzed whether their participation motivation, participation satisfaction, and educational training have moderating effects between their motivation and satisfaction. The purpose is to offer implications for successfully holding large events in the future. The findings are as follows. First, the internal reward, a sub-factor of participation motivation, had statistically significant effects on the six elements of volunteering satisfaction. Second, the external reward, a sub-factor of volunteering motivation, had statistically significant effects on the four elements of volunteering satisfaction: self-satisfaction about their abilities; satisfaction in pursuing changes; satisfaction in the event and satisfying interests. However, their satisfaction in self-growth and in interactions were excluded from the volunteering satisfaction elements that were critically affected by the external reward. Third, the training had moderating effects between their internal reward and satisfaction in the event. Forth, the training had moderating effects between their external reward and satisfaction in the event.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.309-316
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• 2008

In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.73-81
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• 2011

Considering education process in university, We will have consensus about that has not satisfied exactly individual student's needs. Because education in university has the process that one person contract diverse many people in same time. So, we consider about that if students have used more information communication technology, they have more satisfaction in education process and contents. Our research verify these hypotheses that students' high degree of technology acceptance tendency affect degree of relationship quality, education service quality, and education service satisfaction to be high. And these relationship are affected by level of students' using information communication technology. As a results, if students have high degree of technology acceptance then they have high degree of relationship quality, education service quality, and education service satisfaction. Also, enough students to use information and communication technology has moderate effect about these relationship. This study was conducted at university is located in the province's small and medium-sized cities. Therefore, future training will utilize its contents have been more effective.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.471-483
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• 2012

The demand of using educational applications for 'smart' devices has recently increased. Accordingly, this study analyzed the satisfaction of educational applications and the factors which affect to purchase intention suggesting optimal development and use for the future. Based on searching for the theoretical background, the research model for the study was set: Appropriateness, interactivity, amusement and ubiquity were designated as independent variables, consumer satisfaction as parameter variable, and purchase intention as dependent variable. Through conducting structural equation modeling with the variables, the results showed that appropriateness, amusement and ubiquity had significant impacts on consumer satisfaction and purchase intention of educational applications. The results were expected to give suggestions as presenting guideline for educational application, improving mobile learning and vitalizing mobile contents.

• 대한공업교육학회지
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• v.37 no.1
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• pp.1-19
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• 2012

The purpose of this study was to analysis a satisfaction about technical specialized high school supported by Seoul metropolitan office of education. The study was carried out through questionnaire survey method. The population sample for the study constituted 894 completed questionnaires from sample of 1050 technical specialized high school students and parents. A survey questionnaire for students consisted of 20 scales, and it for parents consisted of 16 scales. Both descriptive and inferential statistics were employed for data analysis. Major findings of this study were as follows: First, satisfaction perceived technical specialized high school students supported by Seoul metropolitan office of education was high. In sub-variables of school satisfaction, 'school facilities' was the highest, and 'relation to teacher' was the lowest. Second, three related variables were found to be significant in affecting the satisfaction of technical specialized high school students supported by Seoul metropolitan office of education. They were grade of students, achievement of students, and school type(public school/private school). Third, their parents were satisfied with technical specialized high school supported by Seoul metropolitan office of education. Fourth, gender difference of parents and school type(public school/private school) had no appreciable affect on satisfaction of parents.

• Korean Journal of Heritage: History & Science
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• v.48 no.1
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• pp.80-95
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• 2015

The purpose of this study was to reduce the drop out rates and enhance the quality of docent training education program in the Nature Heritage Center by providing educational services appropriate to the docents' needs based on the docents satisfaction survey. In this research, we conducted the survey to analyze the importance-satisfaction of natural heritage docent satisfaction in natural heritage docent training programs. The subjects of this survey were 30 docent in Natural Heritage Center. To develop a questionnaire, a factor analysis was conducted, as a result, 6 factors and 22 questions were presented. They are 'curriculum and instruction', 'advice for docent', 'educational environments', 'administrative services', 'support for docents', 'docent life'. The results of t-test, there was a significant difference between importance and satisfaction of the every 22 questions, the mean score of satisfaction(M=3.87, SD=.08) was lower than that of importance(M=4.10, SD=.20). According to ISA, the items located in "concentrate here" were deduced. They are 3 items from administrative services, device for docent, curriculum and instructions. To put in concretely, They were 'lecture content(subject)', 'teaching method', 'service attitude of personnel', 'interest in a docent' Based on these results and descriptive responses from the docents, the strategies for docent satisfaction in natural heritage docents training programs were suggested.