• Title/Summary/Keyword: 광고인 자질

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A Study of Advertisement Businessmen's Perceptions of Advertisement Education in College (대학광고교육에 대한 광고실무자 인식연구)

  • Kim, Jun-Whai
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.193-204
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    • 2007
  • In accordance with the rapid growth of advertisement business, the advertisement education in college also has grown in quantity. But compared with this growth in volume, the dissatisfaction with curriculum and alumni's business ability is a problem to be settled in advertisement education. The purpose of this research is to provide creative ideas for the improvement of advertisement education in college that is needed for the advertisement field, by means of a survey for those who are concerned in advertisement education including personnel managers in advertisement companies and senior workers who have worked with new faces. The survey was done for 137 employees who are working for advertisement companies. The result of this research shows that there are differences between the education content provided by advertisement education in colleges and the ability needed for business. This research suggests that the curriculum in college should be operated to create the ability required in advertisement business, and two parties concerned in advertisement education (college and advertisement company) need to continually try to extend the mutual interest and understanding.

A Splog Detection System Using Support Vector Systems (지지벡터기계를 이용한 스팸 블로그(Splog) 판별 시스템)

  • Lee, Song-Wook
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.1
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    • pp.163-168
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    • 2011
  • Blogs are an easy way to publish information, engage in discussions, and form communities on the Internet. Recently, there are several varieties of spam blog whose purpose is to host ads or raise the PageRank of target sites. Our purpose is to develope the system which detects these spam blogs (splogs) automatically among blogs on Web environment. After removing HTML of blogs, they are tagged by part of speech(POS) tagger. Words and their POS tags information is used as a feature type. Among features, we select useful features with X2 statistics and train the SVM with the selected features. Our system acquired 90.5% of F1 measure with SPLOG data set.

Library employment for catalogers in the United States during the period 1970-1995 (정리부서 사서직의 임용조건: 1970년부터 1995년까지 미국을 중심으로)

  • 정연경
    • Proceedings of the Korean Society for Information Management Conference
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    • 1995.08a
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    • pp.143-146
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    • 1995
  • 도서관에서 기술의 진보와 표준화로 인해 분류 목록 업무가 근본적으로 달라지진 않았지만 목록 작성 방법이나 이용자에게로의 제공 방법은 분명히 변하였다. 따라서 이러한 업무를 책임져야하는 정리 부서 담당 사서는 전에 비해 여러가지 자질을 필요로 하게 되었다. 본 연구에서는 American Libraries라는 미국 도서관계 잡지의 사서직 구인 광고를 바탕으로 1970년도부터 1995년도에 이르기까지 변화한 목록사서의 임용조건을 직책명, 목록경력, 업무감독 경력, 서지 유틸리티, 기계가독형 목록 경험, 분류체계, 기타 경력, 인성, 언어, 주제 분야 등의 요소로 나누어 분석하여 관련 교육 방향을 제시하고자 한다.

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A Spam Message Filter System for Mobile Environment (휴대폰의 스팸문자메시지 판별 시스템)

  • Lee, Songwook
    • Annual Conference on Human and Language Technology
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    • 2010.10a
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    • pp.194-196
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    • 2010
  • 휴대폰의 광범위한 보급으로 문자메시지의 사용이 급증하고 있다. 이와 동시에 사용자가 원하지 않는 광고성 스팸문자도 넘쳐나고 있다. 본 연구는 이러한 스팸문자메시지를 자동으로 판별하는 시스템을 개발하는 것이다. 우리는 기계학습방법인 지지벡터기계(Support Vector Machine)을 사용하여 시스템을 학습하였으며 자질의 선택은 카이제곱 통계량을 이용하였다. 실험결과 F1 척도로 약 95.5%의 정확률을 얻었다

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An Exploratory Study on Classes-related Stress Typical Difference of Creative′s - Regarding Advertisement Agency in Korea- (크리에이티브 직군들의 직급에 따른 스트레스 유형 차이에 관한 연구 -국내 광고대행사 중심으로-)

  • 김도광
    • Archives of design research
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    • v.16 no.3
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    • pp.211-220
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    • 2003
  • This study was done to investigate the situation of classes-related stress in creative's of korean advertising industry. Though creative's are carrying out the most important roles in advertising agency, there has not been much study on them. In this point view, this study approached by examining prior studies on classes-related stress. The findings of this study were as followings ; In all classes, client related stress were the highest. The classes of the directors of bureaus have the highest stress on the average of five high items in the stress detail items. The classes of the staffs have higher stress, and the next is the classes of the heads of departments. The classes of the directors have higher stress about themselves especially. The classes of heads have higher stress for family complain about holiday work than any other classes relatively. The classes of the staffs have higher stress for heavy duty than any other classes. The classes of the directors of bureaus have higher stress in the situation change like presentation than any other classes. There can be many conditions about advertisement creative team members‘stress. I have made dear the internal stress structure according to the classes in the thesis partially. The stress for the classes‘structure can not be solved easily, so it will hare an effect on all members normally if the stress exists for a long time. This study should be continued by reasonable and systematic method. A successful creative's come out from an advertising agency's organizational system, but the organization, after all, is made up of creative's ability and endeavor.

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SPam-mail Filtering Using SVM Classifier (SVM 분류 알고리즘을 이용한 스팸메일 필터링)

  • 민도식;송무희;손기준;이상조
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04c
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    • pp.552-554
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    • 2003
  • 전자우편은 기존 우편 기능을 대체하는 대표적인 정보 전달 수단으로 자리 잡고 있다. 전자매일 사용자의 증가에 따라 망은 기업들은 전자 메일을 통해 광고를 하게 되었다. 이에 따라 전자매일 사용자들은 인터넷 상에 개인 전자메일 주소가 노출됨으로 많은 스팸메일을 수신하게 되는데, 이것은 전자메일 사용자에게 많은 부담이 되고있다. 본 논문은 전자우편 문서내의 단어들을 대상으로 통계적 방법의 SVM을 이용하여 스팸메일을 필터링 하였으며, 학습 단계에서 단어 자질공간의 축소를 위해 DF값 변화에 따른 학습을 통하여 분류의 성능을 비교하였다. SVM의 성능 평가를 위해 확률적 방법의 나이브 베이지안과 벡터 모텔을 이용한 분류기와 성능을 비교함으로써 SVM 방법이 우수한 성능을 보임을 검증하였다.

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A Study on the Development of Personality Education Program Using Media in Middle School (미디어 활용 중학교 인성교육 프로그램 개발 연구)

  • Lee, Yeonhee
    • Trans-
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    • v.12
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    • pp.141-171
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    • 2022
  • This study was conducted to understand media and cultivate personality by using media as data for personality education. To achieve this purpose, the Personality Education Promotion Act and the Korea Educational Development Institute's personality virtues were selected as educational elements, and a personality education program using media was developed in combination with the middle school curriculum. For this study, first, in order to extract personality virtues, 13 personality virtues were finally selected as educational elements by comparing and synthesizing the personality virtues of the Personality Education Promotion Act and the Korea Education Development Institute. The final personality virtues selected are self-esteem, courage, sincerity, self-regulation, wisdom, consideration, communication, courtesy, social responsibility, cooperation, citizenship, justice, and respect for human rights. Second, in order to select media and set the direction of development of personality education programs, the process of collecting media data was confirmed, and the direction and goal of the program were set by analyzing the middle school curriculum. Third, in order to propose a method of applying a personality education program using media, the personality grafting unit was selected by referring to the commentary on all subjects of the 2015 revised curriculum.

Recognition Method of Korean Abnormal Language for Spam Mail Filtering (스팸메일 필터링을 위한 한글 변칙어 인식 방법)

  • Ahn, Hee-Kook;Han, Uk-Pyo;Shin, Seung-Ho;Yang, Dong-Il;Roh, Hee-Young
    • Journal of Advanced Navigation Technology
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    • v.15 no.2
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    • pp.287-297
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    • 2011
  • As electronic mails are being widely used for facility and speedness of information communication, as the amount of spam mails which have malice and advertisement increase and cause lots of social and economic problem. A number of approaches have been proposed to alleviate the impact of spam. These approaches can be categorized into pre-acceptance and post-acceptance methods. Post-acceptance methods include bayesian filters, collaborative filtering and e-mail prioritization which are based on words or sentances. But, spammers are changing those characteristics and sending to avoid filtering system. In the case of Korean, the abnormal usages can be much more than other languages because syllable is composed of chosung, jungsung, and jongsung. Existing formal expressions and learning algorithms have the limits to meet with those changes promptly and efficiently. So, we present an methods for recognizing Korean abnormal language(Koral) to improve accuracy and efficiency of filtering system. The method is based on syllabic than word and Smith-waterman algorithm. Through the experiment on filter keyword and e-mail extracted from mail server, we confirmed that Koral is recognized exactly according to similarity level. The required time and space costs are within the permitted limit.