• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.129-137
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• 2022

This study compared the sociodemographic characteristics and innovativeness of OPAL generation e-commerce users and non-users based on the innovation diffusion theory, and examined the effect of these personal characteristics on the availability of e-commerce use. The result showed that OPAL generation e-commerce users differed from non-users in gender, age, income level, education level, and functional, hedonistic, social and cognitive innovativeness. In addition, gender, age, educational level, functional and hedonistic innovativeness were found to be significant variables that determined the OPAL generation's use of e-commerce. Based on these results, we presented the theoretical and practical implications of this study.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.217-227
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• 2023

With the advent of the metaverse era, understanding individuals who engage in metaverse activities has become an important task for businesses and marketing practitioners. This study aimed to compare the socio-demographic and personality factors of metaverse non-users and users, and to ascertain the impact of these individual characteristics on use of metaverse. Cross-sectional data from 9,686 respondents aged 13 and above that extracted from the 2022 Korean Media Panel Survey were analyzed, revealing significant differences between metaverse non-users and users in terms of gender, age, education level, income level, marital status, employment status, openness to experience, extraversion, and conscientiousness. Gender, age, openness to experience, and neuroticism influenced the possibility of metaverse use. Age, education level, and openness to experience were found to impact the extent of metaverse use. These findings are expected to serve as foundational insights for businesses and marketing practitioners aiming to formulate strategies in utilizing the metaverse.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.5
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• pp.29-34
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• 2023

Understanding individuals who consume content on OTT platforms is crucial for media operators and marketers due to the dominance of OTT services in the global media market. This study compared socio-demographic and personality characteristics of OTT non-users and users, and tested these characteristics impact on usage time of OTT services. Cross-sectional data from 9,686 respondents aged 13 and above that extracted from the 2022 Korean Media Panel Survey were analyzed, revealing significant differences between the groups in gender, age, education level, income level, employment status, openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Moreover, gender, age, education level, income level, employment status, conscientiousness, extraversion, and agreeableness influenced usage time of OTT service. The findings expected to be valuable data that media operators and marketing practitioners can refer to when formulating strategies that consider the characteristics of users.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.384-394
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• 2017

Cessation and re smoking is recursive and addictive behaviors. Understanding differences in awareness of smokers and nonsmokers is fundamental to devise smoking policies. Research is focused on male adult's choices of educators and motivation level by personal attributes and awareness. There was a difference in awareness of smoking policies between smokers and nonsmokers. Community health centers and physicians were preferred for antismoking educator but not different between smokers and nonsmokers. Motivational levels of cessation in pictures of lung cancer, dental therapy, cigarette taxation, smoking area restriction and social marketing were statistically significant. The results indicate that male adult smokers are Motivated to quit smoking by those five contributors[P=.000].

• Annual Conference of KIPS
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• 2021.05a
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• pp.477-478
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• 2021

관광관련 광고, 상품판매 촉진, 추천 등을 위해 제주도 관광객의 관심 정보에 있어 기후요소가 끼치는 영향을 분석하고 이를 토대로 예측모델을 개발한다. 예측모델은 입력으로 기온, 강수량, 풍속, 습도, 일사량 및 전운량, 출력으로 가장 관심도가 높은 관광지 유형을 가지며 TMAP의 검색순위 이력 데이터와 기상청의 기후이력 데이터를 다운로드하여 학습패턴을 생성한다. 예측모델은 Sklearn 인공신경망 라이브러리를 이용하여 구현하였으며, 81.8 %의 정확도를 보인다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.517-520
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• 2020

미디어 기술의 발전으로 스마트미디어의 대표적인 OTT서비스와 일인방송 규모가 급격히 확대되고 있다. 이로써 Z세대나 밀레니얼세대들은 더 이상 레가시미디어에 종속되지 않고 동기화, 개인화, 직관화, 실감화가 특성인 스마트미디어를 일상생활에서 향유하고 있다. 따라서 미디어 소비 행태도 급격히 변화하여 레가시 미디어인 지상파방송, 유료방송은 광고 매출, 콘텐츠 소비 등에서 디지털 인터넷 플랫폼과 경쟁에 어려움을 겪으며 성장에 어려움을 겪고 있다. 본 논문에서는 OTT와 일인방송이 중심이 되는 스마트미디어에서의 미디어 소비 행태의 변화를 알아보고 이에 따른 스마트미디어의 성장과 교육환경과의 상관성에 대해 고찰하고자 한다.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.153-164
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• 2014

This study is to investigate the effects of intangible assets such as research & development, education & training and advertisement on firm values of high-technology firms and low-technology firms listed in the KOSDAQ market, and to analyze the value-relativeness between the audit quality of companies and the expenditure of intangible assets. The substitute measurement of firm values is Tobin's Q model. The sample period for positive analysis is from 2003 to 2008, and the samples, excepting for financial business, are manufacturing companies of closing accounts corporate on December, based on companies of KOSDAQ that are listed in security. Finally, data from about 305 companies are used in this analysis. Followings are the results of the analysis. First, research & development, education & training of high-technology firms have an effect on firm values, and education & training of low-technology have an effect on firm values. Second, we find that audit quality(BIG4) increases the value relevance of R&D expenditures of high-technology firms and audit quality(BIG4) increases the value relevance of education & training expenditures of low-technology firms. This paper is meaningful in that it verified the value-relativeness of cost of intangible assets compared with high-technology firms to low-technology firms.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.247-258
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• 2021

The purpose of this study is to investigate whether character education program using Youtube PSAs affect psychological and social maturity of pre-service teachers. For data collections, questionnaires and semi-structured interview are used by 23 sophomores majoring in teacher education. The results are as follows. First, the participants showed highly significant improvement on each of two maturities as well as entire psychological and social maturity. Second, the score of factors of social maturity was lower than that of those of psycho maturity. it could be estimated that college students live in nuclear family and individualization is valued more. Third, while pre-test scores of entire psycho-social maturity are not statistically significant, post-test scores of each of psycho-social maturity indicated statistical significance. In particular, unlike pre-test, there is a strong positive correlation in post-test due to mutually positive impact of two factors. Fourth, there was no statistically significant sex difference. Lastly, according to the result of interview, participants had strong views on the effects of personality education associated with use of Youtube PSAs on motivation and focus in class, caring for others, and leading to positive behaviors.

• Information Systems Review
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• v.25 no.3
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• pp.179-197
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• 2023

As a sufficient workforce supports the industry's growth, workforce training has also been carried out as part of the industry promotion policy. However, the market still has a shortage of skilled mid-level workers. The information security disclosure requires organizations to secure personnel responsible for information security work. Still, the division between information technology work and job areas is unclear, and the pay is not high for responsibility. This paper compares job keywords in advertisements for the information security workforce for 2014, 2019, and 2022. There is no difference in the keywords describing the job duties of information security personnel in the three years, such as implementation, operation, technical support, network, and security solution. To identify the actual needs of companies, we also analyzed and compared the contents of job advertisements posted on online recruitment sites with information security sector knowledge and skills defined by the National Competence Standards used for comprehensive vocational training. It was found that technical skills such as technology development, network, and operating system are preferred in the actual workplace. In contrast, managerial skills such as the legal system and certification systems are prioritized in vocational training.