• Title/Summary/Keyword: 관심 상품 분석

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A Case Study of Collaboration between Global Luxury Fashion Brands and Korean Contemporary Artists (글로벌 명품 패션 브랜드와 한국 현대 예술가의 콜라보레이션 사례 연구)

  • Park, Keunsoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.13-22
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    • 2023
  • Recently, global luxury fashion brands such as Gucci, Saint Laurent, and Louis Vuitton have been showing special interest in Korean contemporary artists and actively collaborating with them. This can be said to be a new change that is distinguished from previous collaborations of fashion brands. Therefore, this study investigated the cases of collaboration between global luxury fashion brands and Korean contemporary artists, and analyzed the types and characteristics to examine the trends and characteristics and draw meaning. As a result, fashion brands combine the characteristics of Korean art works of various genres with the brand concept and pursued values to create new sensibility and high value-added products. It can be seen that the intention was to prepare a place to draw out. In addition, it was found that collaboration was also utilized in terms of marketing so that domestic customers could visit the brand store with a sense of familiarity by utilizing Korea's artistic and cultural sentiments. Based on the results of this study, we intend to provide basic data for the development of creative contents for various collaborations between fashion and art that can help develop the modern fashion industry.

Study on the Effects of R&D Activities on the Exports of Korean Economy (R&D투자가 한국경제 수출에 미치는 영향 분석)

  • Kim Byung-Woo
    • Journal of Technology Innovation
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    • v.14 no.1
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    • pp.31-66
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    • 2006
  • The country with a relative abundance of human capital conducts relatively more R&D in the steady state than its partner. This country acquires the know-how to produce a relatively wider range of innovative goods. High technology comprises a large share of the national economy in the human-capital rich country and real output growth is faster. This prediction would seem to accord weakly with empirical observation of Korean economy.

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Trend Analysis of Virtual Water Trade at the Global Level for Overcoming Water Scarcity (국제 물거래에 대비한 가상수 이동 추이 분석)

  • Yoon, Jong-Han;Park, Sung je;Ryu, Si Saeng
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.133-133
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    • 2016
  • 지구온난화와 그에 따른 기후변화로 수자원부족현상이 전지구적으로 나타남에 따라 세계 각국은 물부족 현상을 극복하기 위해 다양한 대처방안을 찾고 있다. 가상수 이론은 전세계적 차원에서 상품에 내재된 가상수를 통해 물을 공급하고 배분함으로써 물부족을 해결할 수 있다는 주장으로서 물부족현상에 처한 세계 각국의 관심을 끌고 있다. 특히 향후 국제적 수준에서 물거래에 대한 조치가 예상됨에 따라 이에 가상수가 국가간에 얼마나 어떠한 형태로 이동하는지 '가상수 이동'에 대한 정보가 필요하게 되었다. 그럼에도 불구하고 지금까지의 가상수 흐름에 대한 정보는 미국이나 일본 등을 중심으로 한 자료뿐이었다. 한국을 중심으로 한국의 관심사를 반영한 가상수 이동에 대한 연구결과는 충분하지 않았다. 따라서 본 연구에서는 전세계적 수준에서의 가상수 이동추이를 한국을 중심으로 분석하도록 한다. 분석수준은 전세계적 수준과 국가간 수준이며, 분석기간은 1989년부터 2014년까지 총 26년이다. 분석 대상은 가상수 교역이 활발한 주요 16개국의 11개 농축산물이다. 분석을 위한 자료로는 UN과 세계식량기구의 자료를 활용해 데이터셋을 구축했다. 분석결과 전세계적 수준에서는 콩, 옥수수, 밀, 보리가 주요 가상수 수출입 품목으로 밝혀졌다. 시기별로는 1999년 까지는 밀의 교역이 압도적이었으나 1999년 이후 콩 가상수의 교역이 증가하고 있는 것으로 파악되었다. 가상수의 유형과 관련해서는 녹색가상수의 교역이 청색가상수보다 압도적으로 많았으며, 국가간의 가상수 이동량은 지속적으로 증가하고 있는 추세임을 알 수 있었다. 가상수의 주요 수출국은 미국을 비롯해 브라질, 아르헨티나, 호주 등 농업대국이 상위권을 차지했고, 주요 수입국은 중국, 일본, 한국 등 동북아시아 국가들이었다. 가상수 수출은 미국이 분석기간 내내 우위를 차지하나, 2000년대 이후 중국의 부상이 눈에 띄는 변화라고 할 수 있다. 가상수 수입과 관련해서는 2000년대 이후 중국의 가상수 수입 증가 추세가 두드러졌다. 국가간 수준의 분석에서는 한국과 미국, 한국과 중국, 한국과 호주 등 한국의 주요 가상수 교역국가간의 흐름을 분석했다. 국가간 수준의 분석에서 특기할 만한 점은 미국에서 한국으로 이동한 전체 가상수의 81퍼센트를 녹색가상수가 차지하며, 한국에서 중국으로 이동한 가상수의 74퍼센트가 축산물 가상수라는 점이었다. 본 연구의 분석결과를 기반으로 해 향후에는 가상수 이동 데이터베이스를 구축할 것이 요구되며, 가상수 이동추이의 변화가 가져올 시나리오에 대한 연구도 필요하다고 할 수 있다.

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The effect of the the traditional food Perception and relationship quality: Focused on Jeollanamdo Area Food (전통음식의 인식과 관계의 질간의 영향 관계: 전라남도 지역음식을 중심으로)

  • Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.117-122
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    • 2018
  • The purpose of this study is to investigate the relationship between perception, perception, and relationship quality through technical analysis of perception of southern food among college students of Namdo area. Through the analysis and empirical analysis, we tried to provide an understanding of local traditional foods and provide them as a basic data for local traditional food as a tourism resource. It directly or indirectly supports the results of previous studies. It directly or indirectly supports the results of previous studies. Therefore, the perception that can be expressed by knowing the characteristics of the local food is expressed by the continuous relationship and maintenance of the local food, so that the trust, the commitment, and the satisfaction expressed as the quality of the relationship can be expressed as the continuing relationship, maintenance and interest. If the meaning of local food and storytelling are given in order to induce growth and development of food tourism as a local food, it will be very helpful for building image of local traditional food. If local food is perceived as a favorable or unattractive attitude, it will be related to meaning and continuous interest and food and beverage behavior as local people such as active interest and pride in local food, It is believed that food will play a big role in the growth and development of tourism resources.

Feasibility Model Development by Applying System Dynamics Method in Residential Officetel (시스템다이내믹스를 활용한 오피스텔 사업타당성 분석 모델 개발)

  • Jang, Jun-Ho;Ha, Sun-Geun;Kim, Kyeong-Ryoung;Son, Ki-Young;Son, Seung-Hyun;Lee, Taick-Oun
    • Journal of the Korea Institute of Building Construction
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    • v.18 no.3
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    • pp.285-294
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    • 2018
  • Due to the low interest rates of banks according to the breakdown economy after the global financial crisis in 2008 As a substitute for financial products, the investment demand has been increased for rentable investment funds such as commercial building and officetel. However, the problems such as oversupply, decrease of a rental profit and negative perception of development projects have been occurred. One of the primary problems is the existing deterministic method of project feasibility analysis. Therefore, the objective of this study is to develop feasibility model by applying system dynamics method in residential officetel. To achieve the objective, first, the previous studies are investigated. Second, the causal loop diagram is structured based on the collected data. Third, the feasibility model is developed through the causal loop diagram. Fourth, the effectiveness is validated and compared to collected actual data. The proposed model can be helpful whether or not conduct execution of an officetel development project to the decision makers.

An Analysis of Consumer Emotion for Product Planning of Smart Clothing (스마트 의류 상품 기획을 위한 감성 효과 분석)

  • Cho, Hyun-Seung;Kim, Jung-Ho;Koo, Hye-Ran
    • Science of Emotion and Sensibility
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    • v.17 no.3
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    • pp.49-56
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    • 2014
  • This study aims at providing basic data for product planning to design smart clothing and to develop applications, focusing on consumers by satisfying their emotions through analyzing emotional factors on smart clothing, comparing emotional differences between conventional clothing and it, reviewing changes of consumers' emotion by integrating the product and clothing and researching differences of preference and purchase intention between smart clothing and traditional one. As the results of the study, emotional factors for smart clothing were analyzed with total 6 including 'technical', 'comfort', 'aesthetic', 'modern', 'fun' and 'multiple' factors. Among them, except for 'comport', five emotional factors showed emotional factors between conventional sport-casual clothing and smart clothing. That is, emotional factors of 'technical', 'aesthetic', 'modern', 'fun' and 'multiple' were emphasized more in smart clothing than conventional ones, indicating that they should be considered in planning products of smart clothing. Though there was no significant difference of preference between smart clothing and conventional clothing, in case of comparison of averages, that of smart clothing was a little higher. For purchase intention, smart clothing was lower than the conventional clothing. So preference seems to be not directly related to consumers' immediate purchase. To make consumers' interests and preference to result in purchase, it is necessary to develop smart clothing with more various applications and to prepare commercializing strategies. As the results of the analysis on free-descriptive questionnaire survey, consumers were interested in development of smart clothing to help diet with functions including energy harvesting from body motion, calorification and perspiration, measurement of motion and calory consumption as well as health-care type smart clothing to measure heartbeat and ECG. Reflecting these requirements from the consumers, they should be utilized as guidance to develop smart clothing in the future.

User-Perspective Issue Clustering Using Multi-Layered Two-Mode Network Analysis (다계층 이원 네트워크를 활용한 사용자 관점의 이슈 클러스터링)

  • Kim, Jieun;Kim, Namgyu;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.93-107
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    • 2014
  • In this paper, we report what we have observed with regard to user-perspective issue clustering based on multi-layered two-mode network analysis. This work is significant in the context of data collection by companies about customer needs. Most companies have failed to uncover such needs for products or services properly in terms of demographic data such as age, income levels, and purchase history. Because of excessive reliance on limited internal data, most recommendation systems do not provide decision makers with appropriate business information for current business circumstances. However, part of the problem is the increasing regulation of personal data gathering and privacy. This makes demographic or transaction data collection more difficult, and is a significant hurdle for traditional recommendation approaches because these systems demand a great deal of personal data or transaction logs. Our motivation for presenting this paper to academia is our strong belief, and evidence, that most customers' requirements for products can be effectively and efficiently analyzed from unstructured textual data such as Internet news text. In order to derive users' requirements from textual data obtained online, the proposed approach in this paper attempts to construct double two-mode networks, such as a user-news network and news-issue network, and to integrate these into one quasi-network as the input for issue clustering. One of the contributions of this research is the development of a methodology utilizing enormous amounts of unstructured textual data for user-oriented issue clustering by leveraging existing text mining and social network analysis. In order to build multi-layered two-mode networks of news logs, we need some tools such as text mining and topic analysis. We used not only SAS Enterprise Miner 12.1, which provides a text miner module and cluster module for textual data analysis, but also NetMiner 4 for network visualization and analysis. Our approach for user-perspective issue clustering is composed of six main phases: crawling, topic analysis, access pattern analysis, network merging, network conversion, and clustering. In the first phase, we collect visit logs for news sites by crawler. After gathering unstructured news article data, the topic analysis phase extracts issues from each news article in order to build an article-news network. For simplicity, 100 topics are extracted from 13,652 articles. In the third phase, a user-article network is constructed with access patterns derived from web transaction logs. The double two-mode networks are then merged into a quasi-network of user-issue. Finally, in the user-oriented issue-clustering phase, we classify issues through structural equivalence, and compare these with the clustering results from statistical tools and network analysis. An experiment with a large dataset was performed to build a multi-layer two-mode network. After that, we compared the results of issue clustering from SAS with that of network analysis. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The sample dataset contains 150 million transaction logs and 13,652 news articles of 5,000 panels over one year. User-article and article-issue networks are constructed and merged into a user-issue quasi-network using Netminer. Our issue-clustering results applied the Partitioning Around Medoids (PAM) algorithm and Multidimensional Scaling (MDS), and are consistent with the results from SAS clustering. In spite of extensive efforts to provide user information with recommendation systems, most projects are successful only when companies have sufficient data about users and transactions. Our proposed methodology, user-perspective issue clustering, can provide practical support to decision-making in companies because it enhances user-related data from unstructured textual data. To overcome the problem of insufficient data from traditional approaches, our methodology infers customers' real interests by utilizing web transaction logs. In addition, we suggest topic analysis and issue clustering as a practical means of issue identification.

Web-based V-Commerce Development Using Persona Model - For Vietnamese Consumer (페르소나 모델을 활용한 웹 기반의 V-Commerce 개발 -베트남 소비자들을 대상으로-)

  • Chung, Hae-Kyung;Lee, Seung-Min
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1169-1176
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    • 2018
  • This study aims to create a video-commerce website that uses video for Vietnamese consumers. First of all, we completed the persona by conducting understanding questionnaires, in - depth interviews, and analysis of prior research to understand the content interest and understanding of Vietnamese consumers, purpose of website use. Persona results: First, make it easy for Vietnamese and Korean people to interact with each other by creating a contact menu. Secondly, it would be provided various information about K-pop, Korean fashion, Korean makeup(cosmetics), Korean food, Korean travel, Korean, etc., which Vietnamese people are interested in. Third, it makes it easy to purchase the products that are shown in the video that they watch.

창업가의 경험적 특성과 사업성과간의 관계에 대한 연구

  • Hwang, In-Gyu;Lee, U-Jin
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.33-33
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    • 2017
  • 최근 세계경제의 중장기적 불황과 성장률의 하락을 경험하고 있는 가운데, 새로운 상품이나 서비스를 탄생시키고 생산방식의 변화와 혁신을 통해 경제적 효율성을 높이는 창업에의 관심이 날로 높아지고 있다. 이러한 분위기에서 중소기업 및 소상공인의 창업은 한 국가경제에 미치는 영향이 매우 크다는 것을 모두 공감하고 있으며, 이러한 중소기업 및 소상공인들이 생계형 창업을 넘어 기업의 성과를 높일 수 있도록 하기 위한 다양한 노력들이 지속되고 있다. 본 연구의 목적 역시 창업가들의 경험적 특성과 사업성과간의 상관관계를 조사하여 중소기업들의 성과에 미치는 영향변수를 분석 하는데 있다. 특히, 본 연구에서는 창업자의 개인적인 특성 중 사업성공에 필요한 경험적 특성을 중점적으로 고려하여 연구를 진행하였다. 창업자가 사업성공을 위해 가져야 할 특성에는 창업자의 배경적 특성(학력, 창업관련 강좌 수강, 가족이나 지인의 주변창업, 창업자의 과거 창업경험 등) 창업자의 심리적 특성(성취욕구, 위험감수성향, 모호함에 대한 인내력), 창업자의 관리적 역량(창업자의 관리적 능력, 기업가적 능력, 기술적-기능적 능력) 창업자의 전략적 성향(제품-서비스 혁신 차별화 전략 성향, 마케팅 차별화 전략 성향, 비용 우위 전략 성향)이 있다. 이러한 다양한 변수들 중 창업가의 배경적 특성에 속하고 있는 개인의 경험적 특성이 사업성과에 미치는 영향을 중점적으로 연구를 진행하였다.

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A Study on the E-mail Push Information Service (이메일 푸시 정보서비스 Techno-Radar 개발)

  • Yoo, Jae-Young;Jeong, Eui-Seob
    • Journal of Information Management
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    • v.31 no.1
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    • pp.1-11
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    • 2000
  • Korea Institute of Industry and Technology Information(KINITI) provides the mailing service(Techno-Radar) of information on new technologies, products, and industrial trends to activate information distribution and to build a customer-centered information providing system. The information is classified into the manufacture industry, knowledge industry, and general information. Users can receive these information of their interest via e-mails. This report describes the ways to post information and to register and also emphasizes the importance of providing original materials, analysis and evaluation data of the industries as well as the mailing service to set up a user-centered information service system in the future.

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