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http://dx.doi.org/10.14400/JDC.2018.16.7.117

The effect of the the traditional food Perception and relationship quality: Focused on Jeollanamdo Area Food  

Seo, Gyeong-Do (Dept. of Hotel food service culinary arts, Gwangju University)
Publication Information
Journal of Digital Convergence / v.16, no.7, 2018 , pp. 117-122 More about this Journal
Abstract
The purpose of this study is to investigate the relationship between perception, perception, and relationship quality through technical analysis of perception of southern food among college students of Namdo area. Through the analysis and empirical analysis, we tried to provide an understanding of local traditional foods and provide them as a basic data for local traditional food as a tourism resource. It directly or indirectly supports the results of previous studies. It directly or indirectly supports the results of previous studies. Therefore, the perception that can be expressed by knowing the characteristics of the local food is expressed by the continuous relationship and maintenance of the local food, so that the trust, the commitment, and the satisfaction expressed as the quality of the relationship can be expressed as the continuing relationship, maintenance and interest. If the meaning of local food and storytelling are given in order to induce growth and development of food tourism as a local food, it will be very helpful for building image of local traditional food. If local food is perceived as a favorable or unattractive attitude, it will be related to meaning and continuous interest and food and beverage behavior as local people such as active interest and pride in local food, It is believed that food will play a big role in the growth and development of tourism resources.
Keywords
Convergence; Tour Goosd; Food Tourism; Awareness; Behavior Intention;
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