• Title/Summary/Keyword: 관람 의도

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Subjective Evaluation on Image Quality of Stereoscopic 3DTV (안경식 스테레오스코픽 3DTV의 주관적 화질평가 방법에 대한 고찰)

  • Lee, Ho-Dong;Park, Min-Chul
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2011.07a
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    • pp.333-334
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    • 2011
  • 본 논문에서는 안경식 스테레오스코픽 3DTV에 대한 효율적인 주관적 화질평가 방법에 대한 논의를 한다. 3DTV의 주관적 화질평가는 시각피로나 신체적 불편감을 유발하는 요인들을 규명하고 평가하여 사용자가3D 영상물을 관람할 때 이들을 최소화하면서 컨텐츠 제공자가 의도한 입체 깊이를 시청자가 지각 할 수 있도록 도와 줄 수 있도록 가이드라인을 제공하기 위해 이루어진다. 주관적 화질평가를 위해 적절한 깊이감을 갖는 카메라기반의 실영상과 컴퓨터 그래픽 기반의 3D컨텐츠를 사용하였다. 설문은 디스플레이 자체와 3D컨텐츠에 대한 화질평가 구분을 하고, 전문가와 일반인들을 대상으로 이루어졌다. 주관적 평가에 앞서 평가결과에 대한 객관성을 유지하기 위해 Random-dot Stereogram을 이용하여 개인별 입체시 평가를 하였다. 일반인들의 경우 전문가들에 비해 상대적으로 응답편차가 많이 발생하였으나 전문가 집단과 일반인 집단의 설문응답 경향은 대체적으로 일치하였다. 전문가 그룹의 주관적 평가 결과를 적절히 반영하고 일반인들의 응답편차를 줄임으로써 3DTV에 대한 주관적 평가에 대한 시간과 비용을 효율적으로 줄일 수 있을 것으로 기대된다.

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Influence of Exhibition Service Attributes on Customer's Satisfaction and Behavior Intention (전시서비스 속성이 고객만족 및 행동의도에 미치는 영향)

  • Kim, Hwa-Kyung
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.410-422
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    • 2009
  • The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

Automated Story Generation with Image Captions and Recursiva Calls (이미지 캡션 및 재귀호출을 통한 스토리 생성 방법)

  • Isle Jeon;Dongha Jo;Mikyeong Moon
    • Journal of the Institute of Convergence Signal Processing
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    • v.24 no.1
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    • pp.42-50
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    • 2023
  • The development of technology has achieved digital innovation throughout the media industry, including production techniques and editing technologies, and has brought diversity in the form of consumer viewing through the OTT service and streaming era. The convergence of big data and deep learning networks automatically generated text in format such as news articles, novels, and scripts, but there were insufficient studies that reflected the author's intention and generated story with contextually smooth. In this paper, we describe the flow of pictures in the storyboard with image caption generation techniques, and the automatic generation of story-tailored scenarios through language models. Image caption using CNN and Attention Mechanism, we generate sentences describing pictures on the storyboard, and input the generated sentences into the artificial intelligence natural language processing model KoGPT-2 in order to automatically generate scenarios that meet the planning intention. Through this paper, the author's intention and story customized scenarios are created in large quantities to alleviate the pain of content creation, and artificial intelligence participates in the overall process of digital content production to activate media intelligence.

The Content and Underlying Intentions of the Inscribed Bricks Excavated from the Tomb of Jang Mui (장무이묘 출토 명문전의 내용과 작성 의도)

  • An Jeongjun
    • Bangmulgwan gwa yeongu (The National Museum of Korea Journal)
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    • v.1
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    • pp.74-95
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    • 2024
  • A vast body of inscribed bricks has been found connected to the mid-fourth-century Tomb of Jang Mui in Bongsan-gun, Hwanghae-do Province. After several inspections of the bricks conducted at the National Museum of Korea in 2023, these inscribed bricks were grouped into ten types. This paper interprets in detail the phrases written on these bricks from the Tomb of Jang Mui in an attempt to understand their characteristics and intentions. This detailed interpretation facilitates a rough understanding of how each phrase relates to the others and in what order the phrases would make full sentences. In terms of their contents, these inscribed bricks are presumed to have been produced to convey information about the construction of the tomb to viewers on the outside. In particular, they relate that a narrator referred to as a Jubu official named Jo was involved in the construction of the Tomb of Jang Mui. They can be compared to the inscribed bricks created in China during the Western Jin and Eastern Jin Dynasties that were produced not by family members of the tomb occupants, but by figures who participated in the construction of the tombs based on political and social connections to their occupants. During the mid-fourth century, funeral practices in the former lands of the Nangnang and Daebang Commanderies followed Chinese traditions with the permission of Goguryeo Kingdom. Many of the artifacts found inside these Chinese-style tombs and introduced to the public, including the murals, ink inscriptions, and inscribed bricks, are related to the desire of the family members of the tomb occupants to strengthen their bonds and to share emotions and goals with settler groups. The contents of the inscribed bricks discovered from the Tomb of Jang Mui can be observed in this context.

An Improvement Direction for Increases of Visitor Satisfaction on Arboretum by Post-evaluation - Based on Jade Garden - (수목원 방문객 만족도 증진을 위한 개선방향 - 제이드가든 내 4개 주제정원을 대상으로 -)

  • Park, Geon;Yun, Young-Jo;Kil, Sung-Ho;Rho, Hoe-Eun
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.4
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    • pp.60-72
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    • 2019
  • The purpose of this study was to identify detailed factors that affect visitor satisfactions of the plants on display, environments of pedestrian road and facility of each theme garden by conducting a survey of visitors to Jade Garden. The 400 data including 100 copies per theme garden were used for statistical analysis. The statistical techniques used in the survey analysis include multi-regression analysis, t-test, and analysis of variance(ANOVA). As a result of the analysis, most of theme gardens tended to have the greatest impact on the satisfaction of the plants on display and the lowest level of facility satisfaction. According to detailed factors analysis of the satisfaction of plants on display satisfaction of plant diversity and the method of plant display were most affected in most of the theme gardens. Among them, promoting the satisfaction of plant diversity is necessary to plant various species, but in case of Ginkgo Maze Garden, a type of tree community as one tree(Ginkgo biloba), the satisfaction of plants diversity did not show a rising-up value. Therefore, it was confirmed that the appropriate degree of plants diversity depends on the theme or environment of the garden. In the case of the pedestrian-road-satisfaction, the width of the pedestrian road was the most affected, It was analyzed that whether the point of intersection can be easily available during peak season has a significant impact on the satisfaction of visitors. In the case of facility satisfaction, it was analyzed that the presence of rest and convenience facilities had the most direct influence on visitors, so the facility diversity had the greatest influence. Therefore, it is necessary to more systematically categorize and consider the influential detailed factors such as plants diversity and methods of plant display, width of pedestrian road and facilities diversity for the management and development of the arboretum.

Analysis of Film 〈Obaltan〉 focused on Narratology's Viewpoint (서사학적 관점으로 분석한 영화〈오발탄〉의 서사구조 연구)

  • Kim, Jong-Wan
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.111-119
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    • 2011
  • Movie research in the 1980's structuralism looks tendency to escape director or text research and analyze spectator or inspection action. These post-structuralist divert interest by analytic convention of spectators in analysis by director's intention or text type correctly. There is the age that spectator, inspectional action and inspectional subject weighs more than director, work and text itself. But, inspection of movie can be person's enemy by director's narrative strategy or spectator's analytic quality that depend on a text and spectator and their interaction usually, and only method to acquire universality chooses full analytic discourse to principle. We should be structured by symbol system that the event is consisted of movie language to reappear the event through narrative in movie and this symbol system, director's narrative strategy can cause fixed esthetic distance between spectator. Researches to analyze this distance need to keep universal validity as much as being accepted by effort to gap with director and spectator. Therefore, narrative poetry that I analyze movie narration style by 'narrated' and unit of 'narrating' and study the form and function so-called, is going to follow narratology's access method. The consistent argument of this narrative poetry is that story is consisted of the events and these observe to structured thing by unit that is sequence through arrangement with the other event that adjoin in the event. Also, director need consensus with spectator to reappear connection of this event logically and it is thing which this reappearance form can be done characteristic by narrative strategy in directing. I am going to try narrative structure analysis of movie by narrative that is connected at structure of the event and 'narrating-narrative acts' that is interested in way to reappear this story to spectator hereupon. Of course, at process of research, Roland Barthes and his followers wish to apply 'narrative function' and concept of 'narrative acts' that prefer from time to time.

Research on a Biennale Visitors' Pursuing Benefit -Centering on the Gwangju Biennale- (비엔날레 참관자의 추구편익이 행동의도에 미치는 영향 연구 -광주비엔날레를 중심으로-)

  • An, Tai-Gi;Kim, Hee-Jin
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.432-442
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    • 2009
  • This research had a look at what effect of the pursing benefit has on satisfaction, behavioral intention, and attitude of the visitors to the Gwangju Biennale. The survey was conducted for 320 visitors who finished their exhibition viewing schedule starting September 5 until September 19 [15 days]. 300 questionnaires excepting 20 unfaithfully responded copies among those collected from the surveyed were used for the analysis. As for the statistical disposal of the collected data, after going through the process of Data Coding, this research conducted an frequency analysis using SPSS 12.0 for window & statistics package program AMOS 5.0, an exploratory factor analysis to test the reliability and feasibility of the data, and reliability test of each factor; then, this research tested a hypothesis using structural equation model. The research results are as follows: First, as a result of factor analysis of the 15 pursuing benefits, 4 factors were elicited, such as pursuit of an intellectual experience, pursuit of a novel, exotic experience, pursuit of interpersonal, cultural exchange, and pursuit of internal fullness, etc.; as a result of factor analysis of the 10 attitudes, three factors were elicited, such as affective, cognitive, behavioral factors; as a result of factor analysis of 12 types of satisfaction, two factors, such as satisfaction with facilities and convenience matters, etc. were elicited. Second, as a result of the suitability of research model, suitability, its fidelity came out as $x^2=107.508$, d.f.=48, p=.000, Q=2.240, GFI=.942, AGFI=.906, RMR=.024, NFI=.952, TLI=.963, CFI=.973, RMSEA=.064. Third, pursuing benefit was found out to have a positive effect on satisfaction, attitude, and behavioral intention. Fourth, attitude was found out to have a positive significant effect on satisfaction. Fifth, attitude was found out to have a positive effect on behavioral intention. Sixth, satisfaction was found out to have a positive effect on behavioral intention.

Study on Media Adaptation from a Webtoon to Virtual Reality Content (웹툰의 가상현실 콘텐츠로의 매체 전환에 관한 연구)

  • Park, Hyung-Woong;Kim, Ki-Jeong
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.308-315
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    • 2017
  • This study aims to review the differences and distinctive characteristics between storytelling method of virtual reality contents and storytelling method of conventional contents instead of focusing on economic and industrial effects of virtual reality contents. As a specific target, this study discusses how existing storytelling method of webtoons as a single contents genre can be applied to virtual reality contents when webtoons are adapted into virtual reality contents. The purpose of this study is to find limitations and possibilities for the storytelling technique of virtual reality contents. The results of this study showed that the essence of storytelling in virtual reality contents is in three roles of the users of virtual reality. The users of virtual reality must play the roles of service user, audience of contents, and director of story. This is because the most important storytelling techniques in media contents like editing and change of camera viewpoint can no longer be forced in virtual reality contents. Storytelling techniques in virtual reality contents are much limited compared to the conventional contents in terms of user interaction, expansion of senses, and guarantee of freedom.

Point Cloud Content in Form of Interactive Holograms (포인트 클라우드 형태의 인터랙티브 홀로그램 콘텐츠)

  • Kim, Dong-Hyun;Kim, Sang-Wook
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.40-47
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    • 2012
  • Existing art, media art, accompanied by a new path of awareness and perception instrumentalized by the human body, creating a new way to watch the interaction is proposed. Western art way to create visual images of the point cloud that represented a form that is similar to the Pointage. This traditional painting techniques using digital technology means reconfiguration. In this paper, a new appreciation of fusion of aesthetic elements and digital technology, making the point cloud in the form of video. And this holographic film projection of the spectator, and gestures to interact with the video content is presented. A Process of making contents is intent planning, content creation, content production point cloud in the form of image, 3D gestures for interaction design process, go through the process of holographic film projection. Visual and experiential content of memory recall process takes place in the consciousness of the people expressed. Complete the process of memory recall, uncertain memories, memories materialized, recalled. Uncertain remember the vague shapes of the point cloud in the form of an image represented by the image. As embodied memories through the act of interaction to manipulate images recall is complete.

A Study about the Changes in Movie Theater Work after the COVID-19 : Focusing on the Cinema Industry of Korea (코로나 19시대 이후 극장체재 변화에 관한 연구 :한국 영화 산업을 중심으로)

  • Suh, Jung-In
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.447-453
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    • 2021
  • The whole world was confused, unintended "COVID-19". It has become a constant phenomenon, not a temporary one, and people are getting used to this era. Among them, We are combating the form of "the film" which is playing a role of a multiplex in Korean film industry. Now we have studied the development of the future korean industry based on the movie theater form through our cultural industry, New platform OTT. As a result for the research, the OTT platform, which is located in one genre today, should be regarded as an opportunity to develop films, and the movie theater, which is a part of the development of the film industry, differs from the OTT platform. with "memory of space", the result was that "The audience's footsteps can move again." The crisis of "COVID-19" should bring about the consequences of turning into opportunity.