• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.177-193
• /
• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• Science of Emotion and Sensibility
• /
• v.14 no.3
• /
• pp.415-424
• /
• 2011

Interactive media art can be said to be art in which audience participation and communication through interaction is considered to be most important Previously the role of the audience is to unilately accepted the artist's message, whereas the role of the audience observing interaction media has been changed to the point of the producer, actively participating in completing the artwork through interaction. This study analyzed the interaction and communication between the audience and interactive media artworks from the audience's point of view (in the view of reception theory) by the investigation of the case of the artworks that were on exhibition. Employing the exhibition interpretation medium with docent explanation and wall text was experienced how to improve audience's communication when they watched the artworks. The docent explained the intention of artists and their artworks in the manner of storytelling and induced the audience to focus naturally on the artworks. As the result, the role of the exhibition interpretation medium was found to be significantly high in enhancing the degree of emotional communication with the artworks, so in this study I attempted to present that the role of the docent is an important factor for enhancing the audience participation and emotional communication through interaction with the artworks.

• Journal of Digital Convergence
• /
• v.18 no.11
• /
• pp.465-475
• /
• 2020

The purpose of this study was to investigate how the attributes of YouTube BJs, specifically those dealing in e-sports content, affects information usefulness, information search satisfaction, and behavioral intention. To achieve this purpose, data from 229 students collected by convenient sampling of college students were used for final analysis, and analyzed using SPSS 23.0 and AMOS 23.0 programs. The results of the study are as follows: First, the friendliness of the BJ had a significant positive (+) effect on the information usefulness, the information search satisfaction, and the behavioral intention. Second, it was found that the reliability of the BJ did not significantly affect the information usefulness, the information search satisfaction, and the behavioral intention. Third, the information usefulness had no significant effect on behavioral intention, but Information search satisfaction was found to have a significant positive (+) effect on behavioral intention. Therefore, the results of this study are expected to contribute to establishing a strategy for e-sports content production based on the attributes of BJs.

• Journal of Digital Convergence
• /
• v.14 no.8
• /
• pp.195-201
• /
• 2016

The purpose of this study is to find out key factors of successful urban regeneration based on previous studies and relationships between those factors and revisit intention. To draw a conclusion, this study makes surveys including the variables of success factor(External environment factors, Internal environment factors, Internal cultural factors), degree of satisfaction, and degree of revisit intention. And it collects the data from respondents who had been to Gamcheon culture village in Busan. The data is analyzed by applying an exploratory factor analysis and a confirmatory factor analysis. The result of these analysis describes that the Internal environment factors and Internal cultural factors affect the satisfaction degree positively and the degree of satisfaction has positive effects on the revisit intention. The study finds out that unique resource properties should be considered when underdeveloped cities are regenerated. Future study is to generalize the theory through the sampling covered the whole country.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2017.10a
• /
• pp.658-660
• /
• 2017

가상현실은 실감형 콘텐츠를 제작하는 대표적인 분야로 교육, 엔터테인먼트, 의료, 국방, 항공 등 다양한 분야에서 활용할 수 있는 가능성을 보여주고 있어 주목을 받고 있다. 가상현실을 이용한 예술전시는 디지털 미디어를 극대화한 형태라 할 수 있어 최근에 가상현실 전시회로써 다양한 콘텐츠의 구현이 가능하다. 본 연구는 관람객에게 HMD를 이용한 미디어 가상전시를 경험하게 하고 작가의 의도와 보여주고자 하는 시나리오의 의미가 잘 전달될 수 있도록 하는 방법론을 제안한다. 제안한 방법에 의해 콘텐츠를 개발하는데 있어 체험의 몰입도를 높이기 위해 실제 크기의 3D 모델링을 진행하였고, 범프맵(bump map), 노말맵(normal map)과 큰 해상도의 텍스쳐를 제작하여 사용함으로 대중(관람객들)에게 하여금 현실의 오브젝트와 차이점을 느끼지 못하도록 구현 한다.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.99-113
• /
• 2017

The purpose of study was to test the effects of service quality of regional festivals showing the characteristics of convergence service and perceived value of visitors on intention of word-of-mouth, and the moderating role of perceived value between service quality and intention of word-of-mouth. For this empirical study, the data were collected and selected from 320 residents in Wonju province and visitors for Wonju Hanji Cultural Festival from all around from the South Korea by using structured questionnaires. The data were analyzed by hierarchical regression technique. The results showed that both of 7 factors of service quality of regional festivals and 2 factors of perceived value had a positive effect on visitors' intention of word-of-mouth. And also found out the only one out of two perceived value factors, namely 'non-monetary value' had the moderate roles between service reliability out of 7 service quality factors and intention of word-of-mouth. The results of study was summarized and theoretical implications of the findings with practical applications were discussed. After then, the directions for further study were presented based on the limitation of this one.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.558-569
• /
• 2020

There has been a steady increase in cultural arts recently, and the need for "regional culture and arts" has been raised as local residents have been making efforts to increase income and develop local areas for regional development. Therefore, this study was intended to establish empirically the effects of local cultural and arts service quality on performance effects and customer satisfaction. Research shows that it affects economic and social and cultural effects as a service quality dimension, and performance effects affect customer satisfaction and intention to reuse them. However, research between customers and employees showed some differences. Through this research, we want to identify what important service quality factors are to satisfy the customers and employees who are watching the performance arts, understand the level of awareness of the effects of the performance, and provide an opportunity to enhance customer satisfaction with the audience and staff.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.11
• /
• pp.89-98
• /
• 2022

Using the extended technology acceptance model, this study aims to quantitatively analyze the user experience with the . In the case of Perceived Usefulness and Perceived Ease of Use, only limited detailed factors have significant impacts on the degree of satisfaction. The degree of satisfaction has positive correlations with the degree of immersion and the variables of Behavioral Intention to Use Metaverse. Although sophisticatedly remediates using digital technology to provide visitors with the sameness of exhibits, exhibition circulation and interaction method, the metaverse exhibition does not acquire the same value of the exhibition. In conclusion, cannot replace , however, it has the potential to offer learning usefulness to visitors with low accessibility to the art museum.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.11
• /
• pp.187-197
• /
• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Journal of The Korean Association For Science Education
• /
• v.23 no.5
• /
• pp.544-560
• /
• 2003

The purposes of this study were (1) to investigate the characteristics of the exhibits at three representative science centers or museums in Seoul, and (2) to analyse students' perceptions about the most and the least favorite exhibits selected by students as visitors. Three science centers investigated were Seoul National Science Museum, Seoul Education & Science Research Institute, LG Science Hall. The subjects for students' perception survey were 290 middle school students who visited the three science centers. The investigation of the exhibits showed that the goals, the contents, the visitors' viewing and manipulating activity types, and the explanation types of the exhibits depended on the purposes and the target visitors of each science center. Students' responses indicated that they most favored hands-on exhibit. And students preferred the exhibits that had new and comprehensible contents and the were related to what they had learned in school. Students said that they felt that science was exciting and that they came to experience what they did not do in school. Students said that reading or hearing given explanations was helpful to understand the exhibits, but about 20% of the students responded that they did not read explanation on panels at all. Students also said that guide's oral explanations were more understandable than written explanations on panels. Some of the students commented that having to wait for access because of crowds or because of the resetting time required for hands-on activities was inconvenience.