• Title/Summary/Keyword: 관광 경쟁력

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Reinforcement Tasks for the Competitiveness of the Traditional Markets - A Case Study of the Jeju Province - (전통시장 경쟁력 강화를 위한 정책적 과제- 제주지역을 중심으로 한 사례 연구 -)

  • Kim, Hyoung-Gil;Kim, Yun-Jeong
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.85-101
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    • 2011
  • Just as traditional markets nationwide, traditional markets in Jeju area also face a crisis due to expansion of new distribution channel and price competitiveness of large distribution companies. There are various support programs currently being carried out to prevent all risk factors of the traditional markets as government policies. But, these programs have failed to bring a positive change due to lack of specialized products of the traditional market, lack of systematic marketing and customer management, lack of market vendors' consciousness reformation. The purpose of this study is to prepare political measures to promote the revitalization of traditional markets in Jeju area and overcome these limits. To achieve this, this study analyzed the conditions of traditional markets in Jeju area and presented the specialization of items and service for each traditional market, establishment of growth strategies in connection with tourist industry and reinforcement of marketing competitiveness as measures to create a synergy effect.

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Environmental Analysis for Discovering Specialized Local Sports Tourism (지역 특화 스포츠관광 발굴을 위한 환경 분석)

  • Yang, Eun-Seok;Choi, Kyoung-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.17-32
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    • 2021
  • This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

Information communication technology impact on the exhibition convention effect and satisfaction (정보통신기술이 전시컨벤션 효과만족에 미치는 영향)

  • Son, Gwon-Ryon;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.61-73
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    • 2012
  • In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

A Study on Design Medical Tourism Strategy and Business Service Model (의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구)

  • Chang, Sae Kyung;Baek, Jong Sun
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.43-55
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    • 2017
  • The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.

A Study on the Status and Causes of Growing Service Trade Deficit -Focused on Korean Tourism Industry- (서비스 무역 적자 증가의 현황과 원인에 관한연구 - 관광산업을 사례로 -)

  • Seo, Heon
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.43-64
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    • 2007
  • The study is examined to illustrate Korea's status in service trade, including travel deficit, outbound travel market, and inbound travel market. This research will also illustrate what factors generate the growth of travel deficit and suggest some alternatives to solve it even if government notes a steady increase in exports of cultural products and programs and entertainment services, driven by the Korean Wave sweeping across Asia. The study suggested some possible alternatives such as growth of travel balance, improvement of low image on Korean tourism, aggressive participation of government, strengthened role of Korean Tourism Organization(KTO), and appropriate control on overseas studies to lessen an increase of travel deficit. In addition, the study concluded, even if a tourism industry includes a higher multiplier effect, the spontaneous participation intention by Koreans themselves and the strong supports from local governments should be another major successful factors to settle down the travel deficit.

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A Landscape Lighting Design Hold Management Cost Reduction Plan Review (경관조명 설계 시 유지관리비 절감 방안 검토)

  • Yun, Jae-Moon;Jang, Woo-Jin
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2007.05a
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    • pp.120-125
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    • 2007
  • 경관조명은 야간관광자원 활성화를 통한 대외 경쟁력을 강화하고, 도시경쟁력을 향상시키며, 관광객들에게 도시 브랜드를 전달할 수 있는 수단으로 중요시되고 있다. 본 연구는 경관조명의 활성화에 따른 유지관리 비용을 절감할 수 있는 방안을 검토하기 위하여 국제 조명위원회(CIE)에서 제시하고 있는 조도 및 휘도 기준을 조사하였으며, 한강상 교량과 일산호수공원의 일부 지역에 대한 경관조명 설치현황 및 전력요금 사용실태를 조사하였다. 또한 '조명연출방법'과 '조명자재 선정에 의한 방법'에 따라 유지관리 비용 절감 현황을 검토하였으며, 각 회로를 세분화 하여 시간대별 제어가 가능하도록 하고, 조명연출에 적합한 조명 자재를 선정하여 적용함으로써 유지관리 비용이 절감됨을 알 수 있었다.

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DB서비스평가 ⑤- 게임산업 종합정보시스템

  • Sin, Seong-Su
    • Digital Contents
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    • no.11 s.138
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    • pp.104-106
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    • 2004
  • 디지털콘텐츠산업은 21세기 국가경쟁력을 좌우하는 10대 차세대 성장 동력의 하나이며, 게임산업은 이와 같은 디지털콘텐츠 산업에 있어 가장 경쟁력 있는 분야로 인식되고 있다. 문화관광부가 발간한‘2004 대한민국 게임백서’의 통계자료에 따르면, 2003년 국내 게임시장은 소비자 매출을 기준으로 3조9,000억원 규모로 전년대비 15.8%의 성장을 보였으며, 2006년에는 5조7,000억원 규모의 시장을 형성할 것 으로 전망되고 있다. 특히 온라인게임 시장은 2004년 1조원 시장을 돌파할 것으로 예상된다. 또 국내 게임시장은 해외시장에서 5.3%를 차 지하고 있으며, 온라인게임은 세계시장의 31.4%를 점유, 1위를 기록하고 있어 게임산업이 한국 문화산업을 대표하는 비즈니스로서의 가능 성은 더욱 커지고 있다. 게임산업은 게임 플랫폼과 관련 환경에 적합한 새로운 게임의 개발 여부가 게임산업의 성패를 가늠하며, 이와 같이 빠르게 변화하는 게임시장에서 독점적 우위를 고수하기 위해서는 게임산업의 환경 전반에 걸친 다양한 정보의 수집,제공이 절실하게 필요 하다. 이에 11월의 DB 서비스 평가는 게임산업 전반에 걸친 다양한 정보를 데이터베이스로 구축해 서비스하고 있는 한국게임산업개발원의 ‘게임종합정보시스템(www.gitiss.org)’을 평가해 보고자 한다.

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A Study of Strategy Development of Marina using ubiquitous sensor network (유비쿼터스 센서네트워크 기반의 스마트 마리나 구축에 관한 연구)

  • Kang, Nam-Seon;Kwon, Youn-Won
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.06a
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    • pp.96-97
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    • 2011
  • In these days many korean people have much interested in oceanic sports and oceanic leisure equipment.. However, the current condition for the marine leisure in korea are not advanced even worse than wnderdeveloped countries.. Recently several suggestion for vitalization on the marine leisure industry and preparations of the laws & the regulations for marine leisure.. This paper suggest the new marina model using ubiquitous sensor network to reduce the risk of the policy and the investment in the filed og marine leisure industry.

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A Study on the Characteristics of Korean Rural Tourists based on Tourism Motivation and Market Segmentation : In the Case of Residents' Perceptions in Chungcheong and Jeonbuk Region (농촌관광객의 관광동기와 세분시장특성에 관한 연구 : 충청지역과 전북지역의 주민인식을 중심으로)

  • Park, Chun-Woo
    • International Area Studies Review
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    • v.14 no.1
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    • pp.257-277
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    • 2010
  • Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

Perception of Visitors on Traditional Marketplaces becoming Tourist Attractions and Supporting Policies - Focused on Tongin Market, Seoul - (전통시장의 관광지화 및 지원정책에 대한 이용객들의 인식 - 서울 통인시장을 중심으로 -)

  • Kim, Yelim
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.6
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    • pp.76-89
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    • 2017
  • Tourism is being used as a tool to regenerate declining spaces. Therefore, the government is carrying out various projects to create tourist attractions to revitalize the traditional marketplace, which is declining nationwide. Because of these government-led projects, traditional marketplaces have been transformed into tourist attractions, and some markets have received enough positive feedback that they have been successfully revitalized economically. However, as marketplaces have become tourist destinations, negative views about government support projects are also increasing. This also leads to conflicts due to differences in perception and interests of stakeholders. This paper examines the process of the marketplace becoming a tourist destination focused on the Tongin Market, in Seoul which has been regenerated as a tourist attraction through a government support project. The purpose of this study is, first, to examine the background of tourist markets becoming tourist attractions and the issues surrounding them. The second was to explore in depth the types of conflict perceptions of visitors, residents and tourists, and the perception of their responses. As a research method, the process of the revitalization of traditional markets through news and existing literature, issues and the difference of perceptions about tourist-centric traditional marketplaces were examined. In addition, the Q methodology was used, which is a qualitative research methodology that can measure the difference of viewpoints and perceptions of specific events in order to analyze the difference of perception among visitors in traditional marketplaces. The results of the study show that there are three main perspectives of difference among visitors' perceptions about government support projects in traditional marketplaces and the marketplace becoming a tourist attraction. The 'policy dependent perspective' emphasizes the necessity of government regulations, a 'critical perspective' criticizes the government's traditional marketplace support policy, and the 'neutral perspective' acknowledges the need for government-led projects and accentuating the internal competitiveness of the marketplace. The study provided the environment for academic discussion about traditional marketplaces, which are becoming tourist attractions nationwide. In addition, this paper can contribute to providing implications for future government projects by analyzing the perception of marketplace visitors.