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http://dx.doi.org/10.7838/jsebs.2017.22.3.043

A Study on Design Medical Tourism Strategy and Business Service Model  

Chang, Sae Kyung (Medical Tourism Projects, Institute of Medical Security, Chung-Ang University)
Baek, Jong Sun (Medical Tourism Projects, Institute of Medical Security, Chung-Ang University)
Publication Information
The Journal of Society for e-Business Studies / v.22, no.3, 2017 , pp. 43-55 More about this Journal
Abstract
The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.
Keywords
Medical Tourism; Wellness; Business Service; Medical Utilization Service; Medical Convergence Service;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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