• The Journal of the Korea Contents Association
• /
• v.17 no.10
• /
• pp.72-84
• /
• 2017

This study aims to investigate how the service quality of a farm party affects the cognitive and emotional images of the farmhouse and revisit intentions by designing a research model and testing hypotheses. First, findings of the test show that when it comes to service quality, the physical environment and program contents of farm party have an effect on the cognitive image of the farmhouse while the qualification of party operators does not. Second, the physical environment of the party and party operator's qualification affect the emotional image but the program contents has no effect. Third, The cognitive and emotional images have an effect on the revisit intentions. It is certain that the farm party serves as cultural contents facilitating the rural economy and an emerging business model in the rural tourism. When we approach the farm party as a business model to provide service, not cultural contents as party, however, farmhouses may build a positive image as a new tourist destination and also see their economy facilitated. This study looks into Seoul and Gyeonggi areas and thus is geographically limited and does not cover national phenomenon.

• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.338-349
• /
• 2018

The purpose of this study was to investigate the effect of local food selection attributes on customer satisfaction and behavioral intention. The purpose of this study was to investigate the effect of local food selection attributes, customer satisfaction, Respectively. The purpose of this study is to investigate the relationship between the variables and the structure of each variable through literature review. The questionnaire survey was conducted on 249 consumers who used specialty food through local food restaurants and local festivals in Gangneung. Respectively. Data were analyzed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 20.0 statistical program. The purpose of this study is to identify the factors that select local specialty foods and to provide them as basic data for increasing the number of tourists through local specialty foods and revitalizing the local economy. I would like to present a marketing strategy. In particular, consumers who have used local specialty foods must come up with a marketing strategy that will maximize customer satisfaction, and it is necessary to revitalize the taste, quality, and best service of food.

• Journal of the Korean Society of Costume
• /
• v.59 no.7
• /
• pp.17-33
• /
• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.12
• /
• pp.548-556
• /
• 2017

The purpose of this study is to examine the effects of cognitive and affective images of a farm party venue on consumer satisfaction and revisit intention with a research model and hypothesis test. First, the cognitive and affective images of a farm party venue had a significant effect on consumer satisfaction in the test and the cognitive image had greater impact on consumer satisfaction than the affective image had. Second, consumer satisfaction had a significant effect on the revisit intention in the test, which indicates that farm party venues are required to find a way to boost the satisfaction of tourists in order to encourage their intentions to revisit. In order to revitalize rural tourism through farm party and raise income in rural areas, it is most important that farm party venue produce images that are differentiated from other farmhouses. In order to activate the farm party for the 6th industry, it will be possible to establish images of the farmers and utilize them in promotional marketing for the promotion of rural tourism. The present study is limited in that it did not collect feedback from farm party operators in action. With this in mind, another study is planned, focusing on those farm party operators.

• Journal of the Korean association of regional geographers
• /
• v.13 no.3
• /
• pp.271-289
• /
• 2007

Regional festivals had not been for regional economy in the past. However, they have recently become an important way for place marketing, and regional festivals to improve regional economy have been increasing rapidly. In this context, the work proposes to examine the types of regional festivals and the features of territorial assets utilizing for the regional festivals in Kyungbuk province, Korea. In Kyungbuk, regional festivals have rapidly increased with the conduction of local autonomy since 1996. While their number was only 14 until 1995, it increased to 66 as of 2006. The regional festivals can be classified into traditional folk-type cultural art-type, industrial spatiality-type and tourism event-type. All of the regional festivals that have emerged since the late 1990s are industrial spatiality-type or tourism event-type. Both of these types share about two-thirds of total regional festivals in Kyungbuk. The most serious problem in the regional festivals of Kyungbuk is that they are becoming similar each other in the period of festivals and territorial assets. Near 90% of festivals hold for 5 months, in April, May, July, August, September, October and over 40% only for 2 months, in May and September. In addition, 27 of total 66 festivals utilize similar territorial assets. Especially, the trend of duplication is stronger in natural ecological assets and industrial specialty assets. Place marketing strategy needs to be more focused on cultural assets.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.6 no.1
• /
• pp.59-81
• /
• 2011

The 21st century, the creation and utilization of knowledge and information are the core of all economic activity, knowledge-based economy is plunging into. Culture can not live without knowing the age of culture and national spirit of a nation's cultural assets. Closed for other cultures, countries can develop a culture that is neither marked by imitation and import of cultural industries can never be developed. Creative and diverse culture of its own cultural code, evenly balanced mix of social culture is really the cultural and creative culture. Central government and local government-led growth in the local economy in terms of competitive cultural industry development policy has been carried out. In general, a country or society, culture, industry, the creation of a unique cultural and Planning on the basis of information deliquescent recreated a typical high-risk high returns to pay the venture industry and the nature of the creative industries and the venture industry a unique mix of industrial Characteristic is that it has. These times and the industry can contribute to the flow of valuable cultural assets and a history of our righteous living and exercise will be a source of resources.

• The Journal of the Korea Contents Association
• /
• v.18 no.11
• /
• pp.277-284
• /
• 2018

The purpose of this study was to investigate the Q - method, which is one of the qualitative analysis methods to approach deep and intrinsic meaning about the perception of college students about food in traditional market. Recently, local governments have been developing diverse tourism products aimed at young people in order to revitalize traditional markets. In this study, we classify the perception of food in traditional market by university students, And to suggest strategic implications by using it as basic data for establishing marketing strategy so that young people can visit in the futures. In order to analyze the perception of college students' subjective perception of traditional market food, Factor analysis was used to conduct an exploratory study. To do this, a Q-sort, Program, and Q factor analysis. The results were classified into three types. The first type (N = 21): Memories seeking type, the second type (N = 6): Local culture resource seeking type, the third type(N = 5). Each of these subjective perceptions can be used as a basis for future research. Through the establishment of marketing strategies for each of the three types of classifications, the direction of traditional markets is presented, and a variety of food items that are valuable as local tourism resources are accommodated by accepting university students' to contribute to the revitalization of traditional markets.

• Journal of Korean Society of Transportation
• /
• v.36 no.2
• /
• pp.86-97
• /
• 2018

City tour service has a function not only informs tourists of historical and cultural resources in the city but also contributes to improving city image making. In this study, a questionnaire was surveyed to tourists who used Suwon city tour to find out which factors make affect their intention to re-visit or recommendation to others. Structural equation model was constructed and set a hypothesis that overall city tour satisfaction would have a positive effect. The fitness of the final model was found out to be meet the statistical criteria. As a result of the final model, both satisfaction of guide and satisfaction of city tour operation were significant at 5% significance level (P<0.01). On the other hand, both satisfaction of bus facility and of promotion, customer service were statistically insignificant. Consequently, City tour service satisfaction was found to effect to the intention of re-visit and recommendation. Especially, The higher the satisfaction of guide and city tour operation, the more tendency to recommend. It is expected that local government which operates city tour bus could take advantage of this result in the future.

• Journal of the Korean Society for Library and Information Science
• /
• v.41 no.3
• /
• pp.165-179
• /
• 2007

This study regards the evaluation for the main contents of the 'Library Development Plan(2003-2011)' promoted by the Ministry of Culture and Tourism for the library development plan in Korea. SMART evaluation method was introduced for the evaluation of vision, objective, core project of library development plan. Following result was acquired as a result of the study. First. as a result of SMART vision, objective, core projects and main business of library development plan was presented to be 3.05, 3.09, 3.15 and 3.12 respectively. Thus, in the evaluation for components of development Plan, it was excellent in core projects. Second, as a result of SMART, concreteness, measurability, achievability, relevance and time frame of library development plan was presented to be 3.09. 2.99. 3.12. 3.24 and 3.10 respectively. Thus, in the evaluation components of development plan. it was excellent in relevance but it has been found that supplementary measures should be taken on measurability. Third, 'culture-oriented room with knowledge and information' was found to be superior to the 'information library with up-to-date technology' in evaluation of the objective. Fourth, 'substantiality in user service with the supplement of library contents' was excellent in evaluation of core projects but there is some problem with 'activation of library function through training and supplement of professional manpower.' Fifth. 'Enhancement in library information service' was presented to be excellent in evaluation of main business but there was problem in 'reinforcement in function of library for each location and type,' 'partnership of public-private enterprises' and 'promotion for book culture of the public' thus it need to be revised and supplemented hereafter.

• Korean Journal of Heritage: History & Science
• /
• v.47 no.4
• /
• pp.4-21
• /
• 2014

Korean government has taken positive policies, including making "An Basic Plan on the Conservation and Activation of the Royal Tombs of the Joseon Dynasty, UNESCO World Heritage", since 40 royal tombs of the Joseon Dynasty were inscribed as UNESCO World Heritage in 2009. However, projects utilizing the royal tombs of the Joseon Dynasty are in the beginning step and very few has been researched on those projects academically. This study analyzed total 311 projects utilizing the royal tombs of the Joseon Dynasty, which have been made by the Cultural Heritage Administration of Korea from 2009 to 2014, through the literature review and content analysis methodology. An analysis frame consists of educational, touristic, compound and industrial activation on the basis of the utilization types made by the Cultural Heritage Administration of Korea. Most projects utilizing the royal tombs of the Joseon Dynasty are in the very beginning step in terms of educational and touristic utilization. No project utilizing the royal tombs of the Joseon Dynasty in terms of industrial utilization is found. Those projects are almost similar without distinctive characteristics peculiar to each royal tombs. Most projects have been taken on the short term level and the budget size for those is not enough. Projects are mostly focused on the on-site of royal tombs with little paying attention to converging projects utilizing digital and on line techniques. Some suggestions are the followings: increase of the budget on projects utilizing the royal tombs of the Joseon Dynasty, development of content peculiar to each tomb, development of industrial projects, development of converging projects utilizing digital and on line techniques, establishment of new medium and long term plans for utilization of the royal tombs of the Joseon Dynasty and so on.