• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.314-331
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• 2012

This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.1-24
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• 1999

소비시장은 소비자들의 변화에 따라 함께 변천한다. 다가오는 21세기에는 소득수준의 향상과 다원화사회가 이룩되면서 소비자들의 라이프스타일과 소비행태도 새롭게 형성될 전망이다. 이는 21세기 소비자행태와 소비시장변화를 소득수준의 향상과 이에 따른 가치관의 변화, 자유시간의 증대, 신소비계층의 출현 등의 변수를 통해 예측된다. 최근, 사회 경제적으로 이루어지는 급격한 변화 등으로 소비자들의 라이프스타일이 다양화되면서 소비자들의 관광지 선택행동에서 변화를 가져오고 있다. 과거 저가격위주의 관광을 하던 관광자들이 점차 그들의 생활의 질을 추구하기 위해서 좀 더 많은 비용을 지불하고서도 보다 매력적인 관광지를 방문하는 것이 이러한 변화의 한 예라 할 수 있겠다. 관광자가 관광지를 선택하는 과정은 기본적으로 소비자의 점포선택이나 제품에 대한 선택과정과도 동일하다고 볼 수 있다. 왜냐하면 점포선택에 있어서 기본적으로 제기되는 소비자의 라이프스타일 유형이나 관광지선택에 따른 관광자 라이프스타일 유형의 선택속성은 그 구성면에서 유사하기 때문이다. 관광자 행동특성에 따른 라이프스타일 유형연구는, 다양화되어 가는 생활양식에 기인하여 관광지 선택행동의 연구에 기여할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.361-370
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• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.735-751
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• 2012

A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.2
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• pp.66-76
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• 2011

The Sightseeing ITS is defined as a system that gives tourists and inhabitants the information concerned with road network conditions, parking, sightseeing spots, and travel time in the relevant area. When focusing on tourists' excursion behaviors in sightseeing areas, however, it is sometimes found that they feel much annoyed with insufficient information about the area. While they also have a variety of needs to get information and make a decision about their excursions, it becomes one of important subjects to understand the actual circumstances of their information usage and to identify the causal relationship between their excursion patterns and the obtained information. This paper aims to investigate basic issues toward development of Sightseeing ITS and to modify an analytical model of tourist's excursion behavior considering information usage at Fuji five lakes Area, which is a representative sightseeing place in Japan. The relationship was analyzed using a structural equation model: information usage at the scheduling stage has an impact on tourists' individual cognition of the sightseeing area, tourists' individual cognition affects information usage at the excursion stage, and information usage at the excursion stage affects behavior during excursions. It is found that tourists' decision making behaviors on their excursion tend to depend on the information usage. This implies essential results to construct effective and customer oriented ITS.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.4D
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• pp.339-349
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• 2010

The objective of this paper is to develop a structural equations model system for the purpose of tourists' excursion behaviour analysis with their information usage. A tourist' excursion behavior defined as activities in the sightseeing region between arriving and leaving time includes indexes with respect to activity' time use and the number of spots. Additionally, such indexes can be modeled as endogenous variables in the structural equation model system on the assumption that they are influenced by the degree of familarity on the sightseeing region, the degree of information usage, and individual attributes. The case study application involves excursion behaviour data such as one-day excursion activity and information usage diary that are observed in the Fuji Five Lakes, Japan. Since the models presented in the paper are available to statistically analyze the covariance among the endogenous variables, they have the advantage of effectiveness analysis on information usage in the excursion area, compared to the prior approaches such as discrete choice models.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.359-364
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• 2009

This study is which sees analyzes the distance perception of the tourist affects in tourist resort selection conduct and this leads and there is the goal provides a fundamental data to the marketing strategic establishment an area tourist resort activation. According to the research result residence of choice there was a difference to psychological distance perception, according to sex and occupation appeared with the fact that is difference to tourist resort selection conduct. The psychological distance perception while tourist resort selection acting was analyzed with the fact that affects in travel ability. The research which sees psychological distance perception affects with the scholastic questionable matter which analyzes the thing a practical questionable matter respects an area tourist resort marketing strategic establishment together in tourist resort selection conduct and provided new fundamental information.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.398-406
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• 2009

This study intends to provide support for tourism industry to establish marketing strategies for selling the travel products on which it should focus on more by examining the difference on selection of travel product attributes by tourism action. This research utilized cluster analysis and ANOVA. The cluster analysis identified four cluster: logical tourism, weak conspicious tourism, value tourism, conspicuous and value tourism. ANOVA analysis showed that four cluster were different in terms of tourism action such as transportation accommodation facilities, tourist attractions, shopping and meals except for travel service, entertainment.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.450-451
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• 2017

The purpose of this study was to analyze whether tourism information is influenced by information collected through smartphone. Especially, this study investigated the behavior of tourists visiting Jeju by using the information of smartphone, and analyzed the collected data to find out the marketing implications for Jeju tourist. This study analyzed how smartphone information influenced individual 's behavior after distributing direct questionnaires to tourists. The data of total 230 tourists who visited the tour in April, 2017 were collected and analyzed. As a result of the analysis, it was statistically verified that the information of the smartphone affected the behavior of the tourist. Though this analysis, this study can contribute to the establishment of diverse management strategies using the understanding of the behavior of tourists and marketing implications by investigating the effect of smartphone information on the behavior of tourists.