• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.424-432
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• 2011

Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

• Journal of Navigation and Port Research
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• v.39 no.4
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• pp.329-334
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• 2015

Currently, image of floating architecture has been positively improved based on the normalization of a domestic representative floating building 'Some Sevit'. Features of the floating architecture are as follows: special experience (29.9%)> landmark (27.6%)> enjoyment of marine culture (21.5%)> center for tourism and regional development (16.0%)> eco-friendly space solving global warming (4.8%). Floating building has a distinctive image and at the same time offers a unique spatial experience to the public. Therefore, space design marketing of floating building is a communication process to exchange its spatial identity and image between the local government and the public, the corporation and customers. It is essential for the effective space design marketing that the spatial demands should be reflected into its program such as commercial, cultural and marina facilities. The unification of project leader and operator is also important. The transformed conditions would help the construction market to be active in the future.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.53-74
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• 2018

Since South Korea has an economic structure that has a characteristic which market-dependent on overseas, the tourism industry is considered as a very important industry for the national economy, such as improving the country's balance of payments or providing income and employment increases. Accordingly, the necessity of more accurate forecasting on the demand in the tourism industry has been raised to promote its industry. In the related research, economic variables such as exchange rate and income have been used as variables influencing tourism demand. As information technology has been widely used, some researchers have also analyzed the effect of media on tourism demand. It has shown that the media has a considerable influence on traveler's decision making, such as choosing an outbound destination. Furthermore, with the recent availability of online information searches to obtain the latest information and two-way communication in social media, it is possible to obtain up-to-date information on travel more quickly than before. The information in online media such as blogs can naturally create the Word-of-Mouth effect by sharing useful information, which is called eWOM. Like all other service industries, the tourism industry is characterized by difficulty in evaluating its values before it is experienced directly. And furthermore, most of the travelers tend to search for more information in advance from various sources to reduce the perceived risk to the destination, so they can also be influenced by online media such as online news. In this study, we suggested that the number of online media posting, which causes the effects of Word-of-Mouth, may have an effect on the number of outbound travelers. We divided online media into public media and private media according to their characteristics and selected online news as public media and blog as private media, one of the most popular social media in tourist information. Based on the previous studies about the eWOM effects on online news and blog, we analyzed a relationship between the volume of eWOM and the outbound tourism demand through the panel model. To this end, we collected data on the number of national outbound travelers from 2007 to 2015 provided by the Korea Tourism Organization. According to statistics, the highest number of outbound tourism demand in Korea are China, Japan, Thailand, Hong Kong and the Philippines, which are selected as a dependent variable in this study. In order to measure the volume of eWOM, we collected online news and blog postings for the same period as the number of outbound travelers in Naver, which is the largest portal site in South Korea. In this study, a panel model was established to analyze the effect of online media on the demand of Korean outbound travelers and to identify that there was a significant difference in the influence of online media by each time and countries. The results of this study can be summarized as follows. First, the impact of the online news and blog eWOM on the number of outbound travelers was significant. We found that the number of online news and blog posting have an influence on the number of outbound travelers, especially the experimental result suggests that both the month that includes the departure date and the three months before the departure were found to have an effect. It is shown that online news and blog are online media that have a significant influence on outbound tourism demand. Next, we found that the increased volume of eWOM in online news has a negative effect on departure, while the increase in a blog has a positive effect. The result with the country-specific models would be the same. This paper shows that online media can be used as a new variable in tourism demand by examining the influence of the eWOM effect of the online media. Also, we found that both social media and news media have an important role in predicting and managing the Korean tourism demand and that the influence of those two media appears different depending on the country.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.139-151
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• 2023

This study aims to gain insights into ChatGPT, which has recently received significant attention. The study utilized a mixed method involving case studies and news big data analysis. ChatGPT can be described as an optimized language model for dialogue. The question arises whether ChatGPT will replace Google search services, posing a potential threat to Google. It could hurt Google's advertising business, which is the foundation of its profits. With AI-based chatbots like ChatGPT likely to disrupt the web search industry, Google is establishing a new AI strategy. The study used the BIG KINDS service and analyzed 2,136 articles over six months, from August 23, 2022, to February 22, 2023. Thirty of these articles were written in 2022, while 2,106 have been reported recently as of February 22, 2023. Also, the study examined the contents of ChatGPT by utilizing literature research, news big data analysis, and use cases. Despite limitations such as the potential for false information, analyzing news big data and use cases suggests that ChatGPT is worth using.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.2
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• pp.52-62
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• 2013

Design Hourly Factor(DHF) is defined as the ratio of design hourly volume(DHV) to Average Annual Daily Traffic(AADT). Generally DHV used the 30th rank hourly volume. But this case DHV is affected by holiday volumes so the road is at risk for overdesigning. Computing K factor is available for counting 8,760 hour traffic volume, but it is impossible except permanent traffic counts. This study applied three method to make DHF, using 30th rank hourly volume to make DHF(method 1), using peak hour volume to make DHF(method 2). Another way to make DHF, rank hourly volumes ordered descending connect a curve smoothly to find the point which changes drastic(method 3). That point is design hour, thus design hourly factor is able to be computed. In addition road classified 3 type for national highway using factor analysis and cluster analysis, so we can analyze the characteristic of DHF by road type. DHF which was used method 1 is the largest at any other method. There is no difference in DHF by road type at method 2. This result shows for this reason because peak hour is hard to describe the characteristic of hourly volume change. DHF which was used method 3 is similar to HCM except recreation road but 118th rank hourly volume is appropriate.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.5
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• pp.106-118
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• 2020

This study examined the impact of COVID-19 on traffic demand (Average Daily Traffic : ADT) by analyzing the available data on highway traffic volume and the spread of COVID-19 cases in Korea. This study used the data from 228 permanent traffic counts (PTCs) on highways from January to May of 2019 and 2020 to analyze the change in ADT. The first cases of infection in Korea occurred on January 20, 2020, and the maximum daily number of infections was 909 on February 29. On April 30, 2020, the daily number of infections decreased to four. The ADT decreased by 3.3% due to the impact of COVID-19. Considering that the traffic volume has increased 2.3% annually over the past decade, the actual decrease in ADT due to the COVID-19 is estimated to be 5.6% (3.3% + 2.3%). The ADT for weekends decreased significantly, compared to during the week. An analysis of the changes in ADT according to the road type revealed decreases in the following: urban roads -4.6%, rural roads -3.2%, and recreational roads -0.7%. Urban roads decreased the most, and tourist roads decreased the least.

• Journal of Life Science
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• v.30 no.1
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• pp.32-39
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• 2020

Rhododendron mucronulatum, native to Korea, Mongolia, Russia and parts of northern China, is known not only for its medicinal properties but also as a tourist attraction. One of the most famous tourist destinations with R. mucronulatum is in Biseul Mountain County Park, Daegu, Korea. To investigate the relationship between R. mucronulatum and microbiome communities in the surrounding soil, three sites within the park were chosen for sampling in February and August. The soil samples were then passed through a pyrosequencing process for analysis of the bacterial communities, and a total of 404,899 sequencing reads were obtained. Between 2,349 and 4,736 operational taxonomic units (OTUs) were observed across the three sampling zones and two seasons; samples from the park entrance showed a higher number of OTUs than the other two sites, and samples from August had more OTUs than those from February. The sample from the second observation site displayed the fewest OTUs, particularly in February. According to Chao1 and Shannon indices, samples from the park entrance in August demonstrated the highest degree of species richness and diversity. Studying the bacterial communities across the six samples identified the common population as comprising 287 genera, 45 of which are only present in Biseul Mountain County Park and are expected to participate in the colonization of R. mucronulatum.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.77-85
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• 2013

This study aims to analyze the effects that video image in Seo-an's , claiming to China's first gigantic historic dance drama, has on the performance; it focuses on investigating which video image is used to accomplish the effects in showing specific themes and materials in . Image is meant by 'reflection of object', such as movie, television, dictionary, etc, with its coverage being extensive. The root of a word, image', is founded on imitary, signifying specifically and mentally visual representation. In other words, video image is considered combination of two synonymous words, 'video' and 'image'. Video is not just comprehension of traditional art genre, like literary value, theatrical qualities, and artistry of scenario, but wholeness as product, integrating original functions of all kinds of art and connecting subtle image creation of human being. The effects of video image represented in are as followings; first, expressive effect of the connotative meaning, reflecting the spirit of the age and its culture. Second, imaginary identification. Third, transformation scene. Fourth, dramatic interest through immersion. Last but not least, visual effect by dint of dimension of performance.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.2
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• pp.10-20
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• 2012

This study shows how to estimate AADT(Annual Average Daily Traffic) on temporary count data using new grouping method. This study deals with clustering permanent traffic counts using monthly adjustment factor, daily adjustment factor and a percentage of hourly volume. This study uses a percentage of hourly volume comparing with other studies. Cluster analysis is used and 5 groups is suitable. First, make average of monthly adjustment factor, average of daily adjustment factor, a percentage of hourly volume for each group. Next estimate AADT using 24 hour volume(not holiday) and two adjustment factors. Goodness of fit test is used to find what groups are applicable. MAPE(Mean Absolute Percentage Error) is 8.7% in this method. It is under 1.5% comparing with other method(using adjustment factors in same section). This method is better than other studies because it can apply all temporary counts data.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.4
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• pp.1-12
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• 2017

Traffic accidents are caused by a combination of human factors, vehicle factors, and environmental factors. In the case of traffic accidents where rental cars are involved, the possibility and the severity of traffic accidents are expected to be different from those of other traffic accidents due to the unfamiliar environment of the driver. In this study, we developed a model to forecast the severity of rental car accidents by using Naive Bayes classifier for Busan, Gangneung, and Jeju city. In addition, we compared the prediction accuracy performance of two models where one model uses the variables of which statistical significance were verified in a prior study and another model uses the entire available variables. As a result of the comparison, it is shown that the prediction accuracy is higher when using the variables with statistical significance.