• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.338-350
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• 2017

The Gangneung coffee festival which started over escaping from the existing Sunrise Festival and Dano Festival of Gangneung has marked the 8th anniversary in 2016. Therefore, as the purpose of this study, an effect of service quality, perceived value, satisfaction, and loyalty of participants in the coffee festival was investigated through a structural equating model to prepare the system that can reinforce the Gangneung Coffee Festival's young and bright image escaping from the traditional city of many artists so that it can develop into the representative festival of Korea. This study was performed through a survey focusing on 623 tourists who visited the 2016 Gangneung Coffee festival events. The results in the study are summarized as follow: First, the service quality was classified into 3 factors of the festival programs and image, festival sites and food, and festival information and staffs. The reliability analysis has found that the 3 factors all show high reliability of more than 0.8. Second, the service quality of the festival has a significant effect on perceived value, satisfaction, and loyalty, except for some items. Third, the perceived value has found to have a significant effect on only satisfaction about the effect of it on satisfaction and loyalty. Fourth, satisfaction with the festival has found to have a significant effect on loyalty. Suggesting implications from the above results in the study, killer contents that can create a culture street of coffee through various programs of the Gangneung Coffee Festival and reinforce the possibility of the coffee city should be secured. And experience factors to make tourists watch, touch, and feel coffee are needed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.160-161
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• 2016

본 연구는 중국 식당평가사이트인 디엔핑닷컴(dianping.com)을 이용하여 정량데이터 형태인 식당의 음식품질, 서비스품질, 분위기품질을 평가한 값을 수집하고, 비정량데이터인 현지고객들이 작성한 리뷰를 이용하여 텍스트마이닝과 콘텐츠분석을 통해 식당의 브랜드개성을 정의하고, 도출된 식당의 브랜드개성과 지각된 서비스 품질과의 영향력을 파악하기 위해 다중회귀분석을 시행하였다. 중국의 경우는 브랜드개성요소 중 세련은 품질에 있어서 가장 큰 영향을 미치는 변수로 나타났다. 지각된 서비스 품질 요소와 브랜드 개성과의 영향력을 파악하는 것은 현지진출 전략수립 뿐만 아니라 한국에 방문하는 중국인들 대상으로 관광유치전략 수립시에도 보다 나은 시사점을 제시할 수 있다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1441-1451
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• 2009

This study analyzed the strategic importance of fashionable products in order to increase the tourism allure of Seoul. Data were collected from the 758 foreign tourists visiting Seoul from Japan, China, and the USA. The survey was statistically analyzed by chi-square, regression, and ANOVA method. The fashionable products were found to be the most frequently shopped product category and the clothing product was identified to be the most preferred. The retail store area with the greatest market share was identified as Myundong. Product satisfaction with fashionable products is identified to have a positive relationship with tourism satisfaction and royalty to Seoul. A strategic focus on fashionable products is recommended for an increased tourism competency.

• Management & Information Systems Review
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• v.37 no.4
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• pp.257-270
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• 2018

Although healing is now developing an interest in extending tourism, there have been few studies in this area. Especially late-night tour is closely related to healing experience, but there are little researches that help us understand healing in late-night tour. This study was conducted to examine the relationships among late-night scapes(light aesthetics, sharing mood, culture uniqueness), healing experience(stress reduce and psychological happiness), attitude toward late-night tour. We collected data involving various late-night tourist, and used 198 respondents to analyze these data using LISREL structural modeling. Light aesthetics and sharing mood had positive effects on stress remove, but Culture uniqueness didn't have a signigicant effect on stress remove, unlikely the prediction. And all late-night shape had positive effects on psychological happiness. Also we tested the effects of the healing experience(stress remove and psychological happiness) on attitude. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding late-night tourist and implying an enhanced ability to satisfy target consumers of late-night tour.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.15-26
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• 2020

This study examined the effects of a social tourism information platform on platform users' experiential value and e-loyalty and performed an empirical analysis with the aim to propose methods and implications regarding what strategies can enable practical application for sustainable growth in the operation of a social tourism information platform in the future tourism industry. The results of the analysis are as follows. First, the analysis supported the hypothesis that sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on experiential value. Second, the analysis did not support the hypothesis that the sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on e-loyalty. Third, the analysis supported the hypothesis that experiential value has a statistically significant positive effect on e-loyalty. Consequently, tourism companies should improve customers' experiential value by supplementing their existing platforms, considering the interactivity, information reliability, and usefulness of users based on these characteristics of social tourism information platforms. To increase e-loyalty to their social tourism information platforms, tourism companies should clearly and rapidly provide the information needed by users in addition to improving the visual design of such platforms. Moreover, to increase e-loyalty, the companies can incorporate their own killer content into platforms for users to have an enjoyable time, using platforms that stimulate their interest and give pleasure and fun, and this way, they can satisfy the users' needs for experiential value.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.15-30
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• 2010

This study investigates the effect of seriousness and controllability of service failure on perceived fairness, reliability, satisfaction and loyalty of customers. The result of the study is as follows. First, it was expected that a control-attribute and a seriousness-attribute would have an negative(-) impact on perceived fairness-attribute; however, the result showed that both did not have an negative impact on it. Next, a fairness-attribute of a procedure had a significant effect on trust, and a fairness-attribute of interaction and a fairness-attribute of distribution had a significant effect on trust and satisfaction. Lastly, trust had a significant effect on satisfaction while satisfaction had a significant effect on loyalty. Based of the result of this study, food-service enterprises need to perform a fast process of a recovery to overcome service failure rather than confirming a control-attribute and a seriousness-attribute of service failure. Also, they should set up a process of the recovery in the order of trust, satisfaction, and loyalty and check if this process is promptly carried out.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.383-386
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• 2012

In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

• Journal of the Korean Society of Marine Environment & Safety
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• v.29 no.7
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• pp.750-759
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• 2023

The Korean government and industry practitioners have rapidly increased their interest in marine healing programs after the COVID-19 pandemic. However, research related to understanding the perceived usefulness, participant satisfaction, and benefits of marine healing experience from a consumer-oriented perspective is still lacking. This study used the post acceptance model to continuously examine the relationship between the perceived usefulness, expectancy confirmation, participant satisfaction, and intention to participate in a marine healing program. A survey was conducted by trained interviewers every weekend from September to October 2022 on the participants of marine healing programs in Busan city, and 203 samples were used for the analysis. The results showed that expectancy confirmation for the marine healing program positively affected satisfaction with the program and the perceived usefulness of the program. Moreover, satisfaction of the participants with the marine healing program positively affected their intention to continue participating. Additionally, the perceived usefulness of the healing program positively affected program satisfaction and continuous participation intention.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.330-342
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• 2015

Medical tourism has been regarded as one of the most lucrative tourism sector for many destinations, particularly Asian countries. Medical tourism, combining the very polarized purposes of pleasurable travel and potentially stressful health care services, is an emergent and growing business worldwide. This study empirically examined the mediating effect on the relationship between service orientation and turnover intention of medical tourism employees, sampling nurses. The empirical results demonstrated: 1) service orientation had a direct negative influence on turnover intention; 2) the relationship between service orientation and turnover intention was mediated by job involvement; and 3) the relationship between service orientation and turnover intention was mediated by job satisfaction. These results can contribute to the medical tourism field by managers a valid and reliable indications for developing successful strategies in the medical tourism sector.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.365-372
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• 2009

Brand equity of a tourist destination play a significant role in selecting a tourist destination because it is highly associated with its competitiveness. Nevertheless, a few research related to brand equity of a tourist destination has been conducted. Therefore, this study particularly focuses on the conceptualization work and deriving elements of brand equity of a tourist destination. One of the major research findings is that brand equity of a tourist destination comprises four elements including brand name awareness, perceived quality, brand associations and brand loyalty. In particular, brand loyalty turns out to be affected by other elements of brand equity, which verifies the hierarchy of effect among the elements of brand equity.