• Title/Summary/Keyword: 관광수요 분석

Search Result 166, Processing Time 0.029 seconds

An Empirical Study on the Impact of Korea Wave on the number of Foreign Tourists to Korea by age (한류가 연령별 외국인 관광객 방한에 미치는 영향에 관한 실증연구)

  • Lee, Yun-Jae;Shim, Kieun;Hong, Hye-Jeong
    • Management & Information Systems Review
    • /
    • v.36 no.2
    • /
    • pp.21-35
    • /
    • 2017
  • The Korea Wave has been spread out all over the world since 1990s. Therefore, it can be seen that the Korea wave phenomenon is one of determinants of international tourism demand for Korea in addition to the macro factors such as population, GDP per capita, exchange rate, distance, etc. Existing studies have focused on analyzing the impacts of the Korea wave on the international tourism demand for Korea by using the aggregated data. However, the impacts of the Korea wave inducing tourism vary in different age groups. In this study, we conduct empirical analysis in order to explore how different the effects of Korea wave on the demand of foreign tourists visiting to Korea in different age groups are. The estimation results show that the Korea Wave influences most on international tourism demand for Korea in the age group of the under-20s. Noticeable is that the estimated effects of the Korea Wave on international tourism demand for Korea in the age group of the over-50s are higher than those in the 30s and 40s. This indicates that the parent generations visit Korea together with their young children who are most affected by the Korea Wave. Through this study, it is necessary to develop strategies for tourism marketing linked to children and parents, and to develop tourism products to increase the number of foreign visitors to Korea in the 30s and 40s.

  • PDF

Forecasting of Foreign Tourism demand in Kyeongju (경주지역 외국인 관광수요 예측)

  • Son, Eun Ho;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
    • /
    • v.20 no.2
    • /
    • pp.511-533
    • /
    • 2013
  • The study used a seasonal ARIMA model to forecast the number of tourists to Kyeongju foreign in a uni-variable time series. Time series monthly data for the investigation were collected ranging from 1995 to 2010. A total of 192 observations were used for data analysis. The date showed that a big difference existed between on-season and off-season of the number of foreign tourists in Kyeongju. In the forecast multiplicative seasonal ARIMA(1,1,0) $(4,0,0)_{12}$ model was found the most appropriate model. Results show that the number of tourists was 694 thousands in 2011, 715 thousands in 2012, 725 thousands in 2013, 738 thousands in 2014, and 884 thousands in 2015. It was suggested that the grasping of the Kyeongju forecast model was very important in respect of how experts in tourism development, policy makers or planners would establish marketing strategies to allocate services in Kyeongju as a tourist destination and provide tourism facilities efficiently.

A study on demand forecasting for Jeju-bound tourists by travel purpose using seasonal ARIMA-Intervention model (계절형 ARIMA-Intervention 모형을 이용한 여행목적 별 제주 관광객 수 예측에 관한 연구)

  • Song, Junmo
    • Journal of the Korean Data and Information Science Society
    • /
    • v.27 no.3
    • /
    • pp.725-732
    • /
    • 2016
  • This study analyzes the number of Jeju-bound tourists according to travellers' purposes. We classify the travellers' purposes into three categories: "Rest and Sightseeing", "Leisure and Sport", and "Conference and Business". To see an impact of MERS outbreak occurred in May 2015 on the number of tourists, we fit seasonal ARIMA-Intervention model to the monthly arrivals data from January 2005 to March 2016. The estimation results show that the number of tourists for "Leisure and Sport" and "Conference and Business" were significantly affected by MERS outbreak whereas arrivals for "Rest and Sightseeing" were little influenced. Using the fitted models, we predict the number of Jeju-bound tourists.

A Study on Income and Price Elasticities of Tourism Demand in Korea (한국관광수요의 소득 및 가격탄력성에 대한 연구)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
    • /
    • v.36 no.4
    • /
    • pp.81-102
    • /
    • 2017
  • This study examined the income and price elasticities of tourism demand model by using the ARDL models. This paper used the ARDL & ARDL-RECM model based on the annual number of tourists arrivals, GDP and CPI including tourists from the US, Japan and China entering Korea. First, the income elasticity of the US was inelastic and insensitive necessities for long-run US tourists in the ARDL model. China's income elasticity was elastically sensitive luxuries. Second, the US and China's own price elasticities were very elastic to tourism demand in both models. Third, the US's cross price elasticity showed the relationship between inelastic positive substitutes and inelastic negative complements in China in ARDL model. The cross price elasticities of the US and China showed inelastic positive substitutes in the ARDL-RECM model. Fourth, the coefficients of the error correction term were such that the actual sign and the expected sign of the US and China coincided with the negative sign in the ARDL-RECM model. Therefore, first, it can be established in a tourist policy or tourism strategy through income elasticity. Second, we can improve the quality and differentiation of products, recognizing that Korea's tourism price is more elastic than other markets through price elasticity.

  • PDF

A Economic Impact of Golf Industry Deregulation on Tourism (골프산업 규제완화가 관광에 미치는 파급효과)

  • Kim, Heumg-Sik;Park, Koo-Won
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.10
    • /
    • pp.407-416
    • /
    • 2009
  • This study examines the competitiveness of Korean golf industry and forecasts the demand for golf tourism to diminish the deficit of tourism revenue through revitalizing domestic market for golf. A comparative investigation of the golf expenses shows that the price competitiveness of golf fee and equipments is significantly lower than the competing destinations. For instance, a price of golf tourism package in South east Asian countries, that includes accommodation for three nights and a round-trip airfare, is even lower than the price of three sets of rounding during the weekend in Korea. Plus, the economic impacts analysis shows that if the current regulations regarding domestic golf industry are to be maintained, the competitiveness of Korean golf industry is likely to get worse due to an excessive tax burden, which may result in the increased deficit of tourism revenue. It is expected that the enhanced competitiveness of Korean golf industry will help overcome the current economic crisis of Korea.

A Study on the Tourism Combining Demand Forecasting Models for the Tourism in Korea (관광 수요를 위한 결합 예측 모형에 대한 연구)

  • Son, H.G.;Ha, M.H.;Kim, S.
    • The Korean Journal of Applied Statistics
    • /
    • v.25 no.2
    • /
    • pp.251-259
    • /
    • 2012
  • This paper applies forecasting models such as ARIMA, Holt-Winters and AR-GARCH models to analyze daily tourism data in Korea. To evaluate the performance of the models, we need single and double seasonal models that compare the RMSE and SE for a better accuracy of the forecasting models based on Armstrong (2001).

이벤트 행사장의 안전요소에 관한 연구 -'99 하남 환경 엑스포를 중심으로 -

  • 권영국;이택균
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2000.05a
    • /
    • pp.201-206
    • /
    • 2000
  • 아시아-태평양 지역에서의 큰 수요로 1990년대 들어서 종합(global) 관광이 증가하게 되었다. 장거리 여행 또한 보통보다 빠른 속도로 증가하고 있다. 이벤트(행사) 관광은 관광산업계의 격렬한 경쟁에서 아주 강력한 방법으로 등장하였다. 이벤트관광의 경제적 혜택으로서, 대규모의 이벤트는 주체국에서의 관광 지출을 절반정도까지 절감할 수 있으며, 같은 정도로 수입을 증가 시킬 수 있으며, 궁극적으로는 관광객의 지출(expenditure)을 야기시킬 수 있다 (Vantove & Witt, 1987). 이러한 관점에서, '99 하남 환경박람회와 같은 국제적 이벤트가 199년 이후 지방정부의 주최로 한국에서 매년 개최되고 있다. 이벤트의 주요역할은 지역사회의 이미지를 향상시키고, 관광객을 불러들이는 것이며(Holler 등, 1993), 끌어당기는 힘으로써 주최지의 매력을 강조시키는 것이다 (Mill & Morrison, 1985). 한국에서의 이벤트산업은 주최지의 이미지를 흐리게 할 수도 있는 사고에 대한 안전관리의 중요성을 별로 심각하게 인식하고 있는 것 같지가 않다. 조사분석의 결과는 안전시설과 응급시설에 더 만족할수록 재방문의사가 더 크다는 것을 나타내었다. 비록 덜 교육받은 그룹과 학부졸업이상의 그룹 모두 중립보다는 낮지만, 덜 교육받은 방문객은 안전에 더욱 만족한다는 것도 발견되었다. 안전시설의 요소는 재방문의사에 가장 강력한 영향력을 미치는 것으로 나타났다.

  • PDF

A study on how to Promote Smart Tourism through Case Analysis of Smart Tourism Utilizing New ICT Technologies (ICT 신기술을 활용한 스마트관광의 추진사례 분석 및 활성화 방안 연구)

  • Jeong, Byeong-Ok
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.11
    • /
    • pp.509-523
    • /
    • 2015
  • With the introduction of smart devices as a new channel of information distribution, the mass tourism that has been dominating the travel scene is being transformed into individual tourism. Therefore, it is more than important to establish an advanced smart tourism environment using cutting-edge ICT technologies in order to go into one of tourism developed countries. In line with that, this study draws both local and international cases to show where smart tourism stands now by mapping out problems and solutions by category. Firstly, in terms of infrastructure, establishing distribution platform and big data analyzing systems were suggested. Secondly, to fit the needs of consumers, converged tourism content and user experience based content development are in need. Lastly, in terms of governance forming public-private consultative body and incubating creative tourism companies are suggested. The study results will serve as a fruitful reference to those who want to establish business strategy related to smart tourism.

Domestic island tourism activation policy direction : Focusing on comparison of overseas island tourism activation case (국내 섬관광 활성화 정책 도입 방향 -국외 섬관광 사례 비교를 중심으로-)

  • Lee, Jung-A
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2019.05a
    • /
    • pp.171-172
    • /
    • 2019
  • This study examines the status and characteristics of domestic island tourism, analyzes the progress of the island tourism policy that has been promoted to date, and presents the direction of domestic island tourism activation policy by comparing with the case of Japan which is similar to the social and institutional environment. It is necessary to develop a systematic level to integrate and promote the island tourism policy dispersed in many ministries, and to develop the level and scale of policy that can be driven by island residents.

  • PDF

Implementation of Personalized Domestic Travel Application (개인 맞춤형 국내 여행 어플리케이션 구현)

  • Cho, Won-Hee;Kang, Hyun-Goo;Kim, Sang-Beom;Lee, Jeong-Joon
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2020.11a
    • /
    • pp.677-679
    • /
    • 2020
  • 문화체육관광부와 한국관광공사가 트위터, 페이스북 등 소셜미디어 분석한 것에 따르면, 모바일 여행 서비스가 증가하고 있고 여행자들의 취향이 세분화되고 있는 것으로 나타났다. 이에 따라 개인 맞춤형 여행을 선호하고 숨은 관광지를 찾는 여행자들이 많아지고 있다. 또한, 국내 여행의 수요가 증가하는 상황에서 출시된 주요 어플리케이션을 살펴보면 변화하고 있는 트렌드에 부합하지 않는다. 따라서, 변화하는 트렌드에 맞춰 사용자가 자신에게 맞는 여행을 계획할 수 있도록 사용자 기반으로 한 추천 기능과 유사한 관광지 추천 기능을 추가한다. 세분화된 사용자의 취향에 근접하기 위해 관광지 개요를 기반으로 유사한 관광지 추천 기능을 구현하고 리뷰 감성 분석을 기반으로 사용자 기반 관광지 추천 기능을 구현한다. 뿐만 아니라, 증강현실 내비게이션 기능도 추가한다. 이를 통해 사용자들이 자신에게 맞는 국내 여행을 계획하는 데 도움을 주고 유명한 관광지보다는 숨은 여행지를 선호하는 사용자 그리고 밀집된 관광지에서 목적지를 찾는 것에 불편함이 있는 사용자들에게는 편리함을 제공해 줄 것으로 기대된다.