• Title/Summary/Keyword: 관광객인식

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Understanding the Perceptions and Service Quality of Korean Foods : A Comparative Cross-cultural Study of International Tourists Visiting Korea (한국음식에 대한 인식과 서비스품질의 차이 : 방한 외국인 관광객 비교문화연구)

  • Lee, Soo-Jin;Lee, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.467-478
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    • 2011
  • This study examines international tourists 'perceived images and service quality of Korean foods. A survey was conducted to international tourists(Chinese, Japanese, American) visiting Korea. The results of study show that there is a significant difference in several attributes of Korean traditional foods as perceived by international tourists along their nationality. Particularly, American tourists tend to highly evaluate Korean foods as ones good for health. The perceived attractiveness of Korean foods in terms of color and shape is higher for Chinese and Americans than Japanese. A distinct difference is also found in the importance and performance attributes of perceived quality of Korean foods by the nationality of tourists. The results of IPA for the perceived quality of Korean traditional foods show that the restaurant facility and atmosphere are identified as the ones that need to be improved across all the tourists.

Research on Tourist Perception of Grand Canal Cultural Heritage Based on Network Text Analysis : The Pingjiang Historical and Cultural District of Suzhou City as an example (네트워크 텍스트 분석을 통한 대운하 문화유산에 대한 관광객 인식 연구 : 쑤저우시 핑장역사문화지구의 예)

  • Chengkang Zheng;Qiwei Jing;Nam Kyung Hyeon
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.215-231
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    • 2023
  • Taking Pingjiang historical and cultural block in Suzhou as an example, this paper collects 1436 tourist comment data from Ctrip. com with Python technology, and uses network text analysis method to analyze frequency words, semantic network and emotion, so as to evaluate the tourist perception characteristics and levels of the Grand Canal cultural heritage. The study found that: natural and humanistic landscapes, historical and cultural deposits, and the style of the Jiangnan Canal are fully reflected in the perception of visitors to the Pingjiang Historical and Cultural District; Tourists hold strong positive emotions towards the Pingjiang Road historical and cultural district, however, there is still more space for the transformation and upgrading of the district. Finally,suggestions for measures to improve the perception of tourists of the Grand Canal cultural heritage are given in terms of conservation first, cultural integration and innovative utilization.

Effects of Tourists' Psychic Distance on Novelty Experience and Satisfaction (관광객의 심리적 거리가 신기성경험과 만족도에 미치는 영향)

  • Her, Sun-Hui;Kim, Hyoung-Gon
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.444-456
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    • 2011
  • The purpose of this study is multi-faceted. Firstly, it is to examine the perceived differences in novelty experience, psychic distance, and satisfaction among Japanese, Chinese, and American tourists visiting Korea. Secondly, it is to investigate the effects of novelty experience on their overall satisfaction in Korea. Lastly, this study attempts to examine the role of psychic distance on the level of perceived novelty experience in Korea. A survey was conducted to 307 international tourists departing Korea at the In-Cheon International Airport. The results show that there is a significant difference in the perceived psychic distance, novelty experience, and overall satisfaction in Korea among Japanese, Chinese, and American tourists. Also, there is a significant effect of novelty experience on tourist overall satisfaction. The results further reveal that the degree of psychic distance is a significant determinant of the perceived novelty experience, which supports the effectiveness of psychic distance concept in predicting the novelty experience. The results of this study make a significant contribution to advancing our understanding of tourist behavior through the re-constructed concept of novelty.

The 'Existential Authenticity' and the Re-recognition of Tourist Attraction: The Cultural Practices of Residential Tourists in Bali ('실존적 고유성'과 관광매력물의 재인식: 발리 지역 거주관광객의 문화적 실천)

  • JEONG, Jeong Hun
    • The Southeast Asian review
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    • v.27 no.3
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    • pp.49-91
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    • 2017
  • This study analyzes the social and cultural development process of tourism development in Banjar Nyuh-Kuning, a rural village in Bali, and the cultural practices of residential tourist in this area. The role of Banjar in the development of cultural tourism, especially the process of re-recognition of traditional discourse, became the main impetus for the prosperity of the village. For this purpose, the demands of residential tourists in the village and the role of local residents in their response is discussed. Residential tourist and village community experience the process of acculturation under one space, which provides an opportunity for each group to newly recognize tradition. In the end, the residential tourist in the villages provide an opportunity to reexamine tourism practices the stemmed from the concept of existing objectivism and constructivism authenticity. The perception of the authenticity of residential tourists a part of the ontological awareness resulting from everyday satisfactions and security in the course of experiencing tourism. The process of the development of Nyuh-Kuning village as a tourist attraction may be understood from the viewpoint of as a type of existential authenticity that the residential tourists acquire as they practice village traditions.

Effect of Tourism Needs on Tourism Satisfcation (관광객의 관광욕구가 관광만족에 미치는 영향)

  • Park, Ho-Pyo
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.443-449
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    • 2013
  • The purpose of this study is to desires of tourists, tourism research explores how they affect tourist satisfaction. It to tourists visited Seoraksan empirical analysis was carried out. The results of the analysis are as follows. First, the tourist desires, depending on age and education, the difference in perception of partially demonstrated. Secondly, the desire was partially affecting tourist satisfaction. These findings could provide new materials to develop a new strategy to satisfy a growing trend in small, individual tourists.

A Study on Perception Differences between Local Residents and Tourists Regarding Regional Landmark Cognitive Factors (지역 랜드마크 인지요인에 대한 지역주민과 관광객의 인식차이에 관한 연구)

  • Choi, Dong-Heui
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.53-59
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    • 2019
  • The purpose of this study is to verify what effects regional landmark cognitive factors have on tourist satisfaction and how the effect relationship between regional landmark cognitive factors and tourist satisfaction change due to perception differences between local residents and tourists and to present implications. Analysis results show that landmark cognitive factors could be categorized into the single factors of symbolism, historicity, and tourist satisfaction. Landmark cognitive factors had significant effects on tourist satisfaction and differences occurred in that effect relationship according to local residents and tourists. Therefore, when tourism products are developed through landmarks, if the opinions of local residents are excessively reflected, this can bring about outcomes that actually disregard tourists, so it is important to appropriately reflect various opinions.

Connectivity Analysis of the Tourism Resources in Jeju-do (제주특별자치도 관광자원의 연결성 분석)

  • Kim, Won-Jin
    • Journal of the Speleological Society of Korea
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    • no.81
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    • pp.79-81
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    • 2007
  • 제주특별자치도는 총면적 1,845km2로서 국토전체의 2%에 불과하나 고유한 전통문화와 이국적이며 아름다운 자연환경을 갖고 있는 우리나라의 대표적인 관광지이다. 최근에는 각종 국제행사를 유치함으로써 국내관광객 뿐만 아니라 외래 관광객도 흡입하는 국제적인 관광지로 인식되고 있다. 본 연구는 제주도에 분포하고 있는 개방형 용암동굴과 관광자원과의 연계성을 파악하고 네트워크 구조분석을 통하여 접근성과 연결성을 분석하고자 한다. 이러한 연구결과는 도로망에 따른 관광객의 이동성에 대한 관광개발계획에 시사점을 제공할 수 있다.

A Study on the Influence Differences of the Awareness and Attitude toward Climate Change on Satisfaction and Behavioral Intention - Focused on the Comparison Between the Korean and Chinese Tourists- (관광객의 기후변화에 대한 인식과 태도가 만족도와 행동의도에 미치는 영향력 차이에 관한 연구 - 중국인과 한국인 관광객 비교를 중심으로 -)

  • Ahn, Sung-Sik;Hwang, Jung;Hwang, Yun-Seop
    • International Area Studies Review
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    • v.21 no.2
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    • pp.45-70
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    • 2017
  • Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon - green- growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.

Identification of Alternative Tourists' Distinctive Characteristics by Comparing with Mass Tourists in Jeju Island (제주도를 방문한 대안관광객의 차별적 여행특성 규명)

  • Kang, Mihee;Park, Chanwoo;Lee, Yeongjoo;Kim, Seongil
    • Journal of Korean Society of Forest Science
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    • v.95 no.6
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    • pp.759-767
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    • 2006
  • Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.

Recognition Difference of Local Residents and Tourists to Urban Park Operation and Management - With a Special Reference to the Wolmi Park in Incheon - (도시공원의 운영 및 관리에 대한 지역주민과 관광객 간 인식 차이 연구 - 인천광역시 월미공원을 중심으로 -)

  • Kim, Jin-Tak;Cho, Joong-Hyun
    • Korean Journal of Environment and Ecology
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    • v.25 no.3
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    • pp.432-441
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    • 2011
  • This study attempted to investigate and analyze the difference of recognition between local residents and tourists, with the parks where tourists visit much and tried to make promotion of park utilization and available way of park management. Data were collected from 222 visitors in Wolmi park from May 1 to May 4, 2009 through field questionnaire. The results of this research were as follows. First, the local residents and tourist showed the difference in terms of use of parks. For the additional facilities, the local residents and tourists had different point view. While local residents responded that the supplementation of relaxation facilities, was the most important, the tourists selected the sign board providing the information about the parks as the most important factor. Secondly, in accordance with the awareness survey on the tourist spots for the spatial link between Wolmi Park and other areas, the local residents and the tourists demonstrated the difference in the satisfaction on Wolmi-Do tourist spot and what to improve.