• Journal of Digital Convergence
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• v.17 no.6
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• pp.105-112
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• 2019

In addition to the recent business field, the importance of leadership in universities is becoming an increasingly important issue. Purpose of our study is to recommend the significance of authentic leadership by analyzing the effect of leader 's authentic leadership on follower' s project work climate and project performance. As a result of the previous studies that authentic leadership among university students as a quasi-social worker mitigates the role of leader and the tension between the members in the team, this study tries to examine the moderation effect of work climate on the relationship between the follower's authentic leadership and project performance. Therefore, a survey was conducted for students enrolled in some universities. A total of 175 questionnaires were used for the structural equation using STATA 14.0. The results of this study is summarized in three points. Our finding is as follow. The authentic leadership of the leader has a positive influence on the follower' s authentic leadership while the followers' authentic leadership had a positive effect on the project performance.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.213-222
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• 2021

This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.194-204
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• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.221-237
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• 2023

This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.159-175
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• 2021

This study attempted to analyze the relationship between influencer's characteristic factors such as professionalism, authenticity, and interactivity and content quality factors consisting of accuracy, completeness, and diversity on brand attitude and purchase attitude through trust and self-consistency. To reveal the structural relationship between main variables, a survey was conducted on 201 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. The main results are as follows. First, it was found that professionalism and interactivity had a significant positive effect on trust. And, accuracy, completeness, and variety were all found to have a significant positive effect on trust. Second, in the relationship between individual characteristic factors and self-consistency, it was found that professionalism and authenticity had a significant positive effect on self-consistency. In addition, in the relationship between content quality and self-consistency, accuracy, completeness, and diversity were found to have a positive effect on self-consistency along with trust. Third, in the relationship between trust and self-consistency on brand attitude and purchase intention, both trust and self-consistency were found to have a statistically significant positive effect on brand attitude. It was found that only self-consistency and brand attitude had a statistically significant positive effect on purchase intention. These findings showed that when users perceive professionalism and interaction with influencer, trust increases, and professionalism and progress increase self-consistency with influencer. In addition, in the case of content quality, it was found that trust and self-consistency responded positively when perceived content quality through content accuracy, completeness, and diversity. Also, trust and self-consistency increased attitudes toward brands and could influence consumption behavior such as purchase intention. Therefore, for effective marketing performance using influencer's influence in the field of influencer marketing, which has a strong information delivery on products and brands, not only personal characteristics such as professionalism, authenticity, and interactivity, but also quality of content should be considered. The above research results are expected to suggest implications for marketing strategies and practices as one available basic data to exert the expected effect of marketing using influencer.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.283-289
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• 2019

This study intends to examine how authentic leadership affects psychological well-being and job performance among flight attendants. To test hypotheses, this study performed survey to flight attendants of big airlines in Korea for about two months from October 1 to December 5, 2018. 200 copies of the questionnaire was distributed, and 180 were collected. Among them, 21 copies where many questions were unanswered or not very seriously answered were discarded. So, 159 copies in total were used for analysis. Statistical analysis was done with SPSS 22.0 and AMOS 21.0. The results are as follows. First, balanced information processing, self-awareness, self-awareness have significant effect on psychological well-being, while relational transparency have not. Second, psychological well-being have significant effect on job performance. Consequently, all the hypotheses in this study except for hypothesis 1-3 were adopted.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.58-69
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• 2022

The purpose of this study is to find a way that companies can use social media trust effectively to increase brand trust and intelligently increase it by linking with brand authenticity. Therefore, the purpose of this study is as follows. First, a conceptual definition of the research variables of trust in social media, trust in information sources, and trust in messages is established, Second, the casual relationship between two conceptually defined independent variables and mediator variables of perceived risk and self-efficacy was verified. Third, the casual relationship was verified on whether it affects brand authenticity and brand trust through perceived risk and self-efficacy, which are mediators of social media trust. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study, it was intended to present academic and practical implications on how social media trust can effectively enhance brand trust.

• Journal of the Korean association of regional geographers
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• v.19 no.1
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• pp.111-129
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• 2013

A city is an ordinary space and a place of living that is directly related to our lives. An ordinary space is the total products of culture and the target of cultural representation. An aging residential area of a city reflects the ordinary lives of ordinary people along with its unique history; therefore, this place should not be seen only from an economic and political perspective. The Wausan area is a place that best maintains the characteristics and scenery of an aging urban residential area within Gwangju metropolitan city. Through research into this area, it is possible to discover the meaning and true value of an aging urban residential area such as the close relationship between ordinary culture and placeness, the creation factors and process of placeness of an aging urban residential area, and the authenticity of a particular place. This area is a modern residential area of today's ordinary people, created on a topography of hills and hilly areas along with a historical value of 400 years. It is based on the Gyeongyangyeok of the Joseon period. This place may be described as a space where the dailiness of ordinary people is alive based on its alleys and the unique scenery formed by its alleys and vegetable gardens. The authenticity deduced from such placeness is that an aging urban residential area is a place where communicative and considerate human life and a cultural diversity of an atypical nature are alive, a place where an environment and humans coexist in harmony, and a place where the communal dailiness of residents still exists.

• Communications of Mathematical Education
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• v.9
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• pp.15-29
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• 1999

최근 초등학교를 중심으로 급속히 확산되고 있는 열린교육은 종래의 규격화된 일제식 수업과 경직된 교육운영의 틀을 깨고, 다양한 수업의 방법들을 도입하고 개발하고 보급하고자 하는 교육운동이다. 이것은 교육을 ‘하는 사람’이 아니라 ‘받는 사람’을 위주로 하여 행하는 민주주의적인 교육형태로서, 이른바 학습자 및 학부모의 요구에 부응하는 ‘수요자 중심의 교육’임을 뜻한다. 따라서 진정한 열린교육의 효과를 얻기 위해서는, 현재 일반적으로 주력하고 있는 학교교실에서의 교수학습방법 개선 노력 이외에 학부모와 학교간의 건전하고 진정한 협력 관계가 수립, 유지되어야 할 필요성이 높다. 따라서, 본 연구에서는 이러한 필요성에 근거하여, 교사와 어머니와의 동반자적 관계를 수립하고 서로 협력함으로써 초등학교 1학년 아동의 수학 학습의 방향 및 활동방법을 제시하고자 한다.

• Proceedings of the Korean Society of Applied Pharmacology
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• 1994.04a
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• pp.250-250
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• 1994

진정성 cyclopeptide인 sanjoinine-A의 진정작용을 분자 수준에서 밝히고자 sanjoinine-A의 ionophore 활성과 칼슘 결합 단백질인 calmodulin과의 결합을 CD와 NMR을 이용하여 연구하였다 sanjoinine-A는 칼슘과 마그네슘에 대하여 ionophore 활성이 있었으며 calmodulin과 두 단계로 결합한다는 것을 알 수 있었다. sanjoinine-A는 칼슘의 유무에 관계없이 calmodulin과 결합하였으며 CD와 NMR 스펙트럼상에서 현저한 변화가 있었다. sanjoinine-A가 calmodulin과 결합시 생체 내에서 활성 상태인 칼슘결합 calmodulin에 비하여 a-helix 구조비율이 감소하였으며 칼슘결합 loop에서 수소결합을 하고있는 amide 수소들의 exchange rate가 현저히 빨라졌다. sanjoinine-A는 calmodulin과 결합하여 칼슘결합 loop 주위의 공간구조를 변형시켜 그 활성을 변화시키는 것으로 보인다.