• Asia Marketing Journal
• /
• v.2 no.4
• /
• pp.13-35
• /
• 2000

기존의 관계마케팅에 대한 연구에 있어서 소비자 만족과 같은 고객의 평가에 대한 경험적 연구들이 많이 진행되어 왔지만 기업에 대한 소비자들의 관계성이 강하고 약한 다양성을 구분하지 못하고, 대부분의 연구들이 상대적으로 단기적이거나 약한 관계에 대한 실증연구의 결과들을 제시하고 있기 때문에 상대적으로 관계지향성이 높은 고객에 대한 연구가 필요하다. 따라서 본 연구는 거래적 교환관계에서부터 관계지향적 교환관계까지의 연속적 고객관계선상에서 비교적 관계지향성이 높은 고객과의 관계구축을 구전의도와 재구매의도에 영향을 미치는 요인의 관점에서 살펴보고자 하였다. 먼저 관계마케팅에서 핵심적인 구성요소인 요인별 만족과 전반적 만족 그리고 몰입과 신뢰 개념을 검토하고, 이들 구성요소들간의 관계를 파악한 후, 재구매의도에 대한 몰입과 신뢰의 효과를 검토하였다. 본 연구에서는 기업과 5년이상 장기적인 관계를 유지하고 있는 심야전력고객을 대상으로 하여 실증연구를 실시하였는데, 분석 결과 전반적 만족은 요인별 만족과 구전의도에 매개적 역할을 하는 것으로 나타났으며, 관계적 교환관계에 있어서 요인별 만족과 재구매의도는 신뢰와 몰입수준에 의해 매개되는 것으로 나타났다. 또한 요인별 만족이 신뢰와 몰입에 미치는 영향도 다르게 나타났는데, 심야요금제도와 서비스맨에 대한 만족이 몰입에 영향을 미치며, 제품요인과 대리점 요인에 대한 만족이 신뢰에 영향을 미치는 것으로 나타났다.

• Journal of the Korean Society of Costume
• /
• v.34
• /
• pp.183-193
• /
• 1997

본 연구의 목적은 신체만족도와 기성복에 대한 만족의 상관관계를 규명하는 것이다. 조사대상은 미국 Virginai Tech 여대생으로177부의 설문지를 자료분석에 사용하였다. 신체만족도는 신체 5부위 (얼굴 상체, 하체, 신장 체중) 각각에 대해 측정되었고 기성복에 대한 만족은 기성복의 바지기장 허리 힙, 허벅지 가슴 넥크라인과 다양성에 대한 만족으로 측정되었다. 결과로 특정 부위에 대한 기성복의 만족은 그 부위에 관련된 신체만족도와 깊은 관계가 있었다 예로 기성복의 바지기장에 대한 만족은 하체와 신장에 대한 신체만족도와 관계가 있었다 Symbolic interaction 이론과 social compari-son 이론이 이들 결과를 설명하는데 사용되었다.

• Journal of Convergence for Information Technology
• /
• v.12 no.2
• /
• pp.72-80
• /
• 2022

In this study, we investigated the effects of health satisfaction and family relationship satisfaction on depression among low-income middle-aged men who are expected to have great economic difficulties. The mediating effect was analyzed to see what kind of change in the depressive state according to the social acquaintance satisfaction. Frequency analysis and regression analysis were performed using SPSS statistics program using data from the 15th Korea Welfare Panel for middle-aged adults aged 50 to 64 years. As a result of analyzing the mediating effect of social acquaintance satisfaction on depression, it showed a partial mediating effect on health satisfaction and a fully mediating effect on family relationship satisfaction. The result of this study is to clearly reveal the effect of service support for improving social acquaintance satisfaction for middle-aged men on mental health such as depression, in the future effective standards can be provided for validation of the validity of social network support services for middle-aged men.

• Journal of Convergence for Information Technology
• /
• v.10 no.2
• /
• pp.160-166
• /
• 2020

The purpose of this study was to identify dental hygiene students' interpersonal relationship ability, interpersonal relationship satisfaction, stress levels and to develop positive measures for adapting to university life through the investigation of their relevance to the departmental satisfaction. It was conducted by using the convenience sampling of students enrolled in the dental hygiene department and a self-reported survey. Collected data were analyzing by using SPSS Statistics version 22.0 program (p=0.05). The correlations among their interpersonal relationship ability, interpersonal relationship satisfaction, stress and department satisfaction were examined to show that interpersonal relationship ability have a positive correlation with department satisfaction, while stress has a negative correlation with the latter. Both department intelligibility and interpersonal relationship ability, as factors influencing their department satisfaction, have positive effects on department satisfaction, indicating that the factors influencing that the factors influencing dental hygiene students' department satisfaction are interpersonal relationship ability and department intelligibility. Although this study is limited to generalization by conducting research on some dental hygiene students, it is deemed necessary to develop and apply interpersonal relationship ability and department-related information programs as a way to increase department satisfaction.

• Journal of Industrial Convergence
• /
• v.21 no.10
• /
• pp.37-45
• /
• 2023

The purpose of this study is to provide basic data to increase life satisfaction of middle-aged people by verifying the influence relationship between appearance satisfaction and life satisfaction and the mediating effect of interpersonal relationships. The subjects of the survey were middle-aged people aged 50 to 64, and data were collected through online and offline surveys for 10 days from August 15, 2021, focusing on the metropolitan area. Frequency analysis, descriptive statistics analysis, correlation analysis, PROCESS MACRO Model Number 4, and Bootstrapping were conducted using statistical programs SPSS WIN 25.0 and PROCESS MACRO. The results of the study showed that first, the appearance satisfaction of the middle-aged had a positive (+) effect on life satisfaction. Second, interpersonal relationships had a partial mediating effect. Based on the results, it is meaningful in that it presented practical and policy suggestions that can increase appearance satisfaction and interpersonal relationships in improving life satisfaction of middle-aged people.

• The Journal of the Korea Contents Association
• /
• v.19 no.1
• /
• pp.608-622
• /
• 2019

The present study was aimed to verify the mediating effect of acceptance in the relationship between emotional clarity and satisfaction in romantic relationships. To this purpose, a self-reporting survey was conducted with 208 unmarried subjects ranging in age from 19-35 in Seoul and Gyeonggi region. SPSS 21.0 and AMOS 21.0 was used to analysis procedure. A summary of the research results are as follows. First, in the results of the correlation analysis on the primary factors, emotional clarity had a significant positive correlation with acceptance and satisfaction in romantic relationships, and acceptance had a positive correlation with satisfaction in romantic relationships. Second, the results of the structural equation analysis verified that emotional clarity had a direct positive effect on satisfaction in romantic relationships. Third, this study verified a partial positive mediating effect of acceptance in the relationship between emotional clarity and satisfaction in romantic relationships, and also verified the significance of the pathway. These results verify that emotional clarity has not only a direct effect on satisfaction in romantic relationships, but also an indirect effect through acceptance. Lastly, this study discussed significance and limitations of this study, as well as proposals for future research.

• Journal of the Economic Geographical Society of Korea
• /
• v.15 no.2
• /
• pp.314-331
• /
• 2012

This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.699-706
• /
• 2021

This study aims to investigate the relationship between depression, drinking and social relationship satisfaction. The study also examines the moderating effect of social relationship satisfaction between depression and drinking. For these purposes, 217 single seniors with chronic diseases, excluding missing values, were finally analyzed from the 13th Korea Welfare Panel Study(KWPS). Correlation analysis, moderating analysis performed using SPSS(21.0 version). The findings of the study were as follows. First, it was identified that family relationship satisfaction among social relationship satisfaction significantly moderating the relationship between depression and drinking. Second, it was no identified that satisfaction with satisfaction with social acquaintance among social relationship satisfaction significantly moderating the relationship between depression and drinking. Based on the study results, this research suggested the practice and policy implications to increase family relationship satisfaction, especially to the single seniors with chronic diseases as well as to decrease their drinking.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.5
• /
• pp.17-27
• /
• 2022

The purpose of this study is to identify the effects of change of social relations due to COVID-19 on life satisfaction and to examine mediating effect of leisure satisfaction in the relationship between change of social relations due to COVID-19 and life satisfaction of older people. This study utilized 2021 Social Survey data and 7,203 older persons aged over 65 years were analyzed. Multiple regression analyses were used for the analyses and significance of mediating effect was tested using bootstrapping methods. Study findings showed that change of social relations due to COVID-19 had a significant effect on life satisfaction of older people. That is, those who experienced increasing distance from neighbors and friends reported lower level of life satisfaction. Also, leisure satisfaction partially mediated the effects of change of social relations due to COVID-19 on life satisfaction. Results of this study suggest that various interventions are needed to prevent a decrease of quality of life of older people in times during which social distancing can be necessary like COVID-19 pandemic.

• Journal of Families and Better Life
• /
• v.13 no.3
• /
• pp.36-46
• /
• 1995

본 연구는 청소년기 부모-자녀관계 및 노부모-성인자녀간 결속도가 노인의 생활 만 족도에 미치는 영향을 분석하고 각 변인들간의 인관관계를 알아보고자 하는데 그 목적이 있 다 본 연구의 결과는 다음과 같다 1)노부모-성인자녀간 결속도는 비교적 높은 편이었으며 청소년기 부모-자녀관계가 애정적.권위적.자율적이고 갈등의 정도가 낮았을수록 높았다. 2) 노인의생활만족도는 청소년기 부모-자녀관계가 애정적.자율적이었으며 갈등의정도가 낮 았을수록 높게 나타났고 권위적 관계였을수록 과거 생활만족도는 높았고 미래 생활만족도는 낮았다 또한 노인의 생활만족도는 현재 성인자녀가 접촉적.정서적 .일치적.기능적.규범 적 결속이 높을수록 높았으며 구조적 결속에 따라서는 차이가 없었다 3) 노인의 생활만족도 에 가장 큰 영향을 미치는 변인은 청소년기 부모-자녀관계중 갈등적 관계였다.