• Informatization Policy
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• v.28 no.1
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• pp.43-63
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• 2021

The purpose of this research is to examine the relationships among data literacy, organizational culture, and data analytics maturity and the moderating effects of organizational culture. Analysis of the relationship between data literacy and data analytics maturity shows that the higher the data literacy competency of employees, the higher the organization's data analytics maturity. In examining the relationship between organizational culture and data analytics maturity, it is found that relationship culture and innovation culture are positively related to data analytics maturity. In addition, relationship culture and hierarchy culture show significant moderating effects. Relationship culture shows a synergistic effect, whereas hierarchy culture has a buffer effect between data literacy and data analytics maturity.

• Industry Promotion Research
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• v.5 no.4
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• pp.29-37
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• 2020

The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.715-727
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• 2020

For the empirical analysis in this study, 335 cabin crews from large airline companies and budget airlines were interviewed using self-reporting questionnaires. The data was analyzed using the SPSS 23.0 and AMOS 23.0. First, of the organizational culture types, the relationship-oriented culture, hierarchy-oriented culture, and task-oriented culture were found to have negative impacts on job stress. Second, the innovation-oriented organizational culture, relationship-oriented culture, and hierarchy-oriented culture were found to have positive impacts on empowerment. Third, empowerment was found to have a negative impact on job stress. Fourth, as for the mediating effect of empowerment, the innovation-oriented culture, relationship-oriented culture, hierarchy-oriented culture, and task-oriented culture were verified to be all significantly mediated by empowerment in their relationship with job stress. As a result, it was shown that cabin crews of airline companies found their work more fun, interesting, and valuable in an organizational structure that was more oriented toward flexibility, rather than the hierarchical, task-oriented cultures that are more focused on control and order. It was also found that empowerment was a mediating factor in the relationship between organizational culture and job stress.

• Journal of vocational education research
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• v.30 no.4
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• pp.113-127
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• 2011

The study investigates the type of organizational culture, using the organizational culture assessment instrument(OCAI) developed by Cameron and Quinn based on the competing value model(CVM), and analyzed the gap between current and desirable organizational culture empirically. The analytic results show that while the organizational members prefer the relational organizational culture as a dominant organizational culture on the current level. Also they prefer the relational organizational culture as a desirable organizational culture on the future level. In addition, the diagnosis of organizational culture by the type of status reveals that while the public educational personnel and staff recognized the relational organizational culture as a strong culture, the local public service employee identified the hierarchical culture as a dominant culture on the current level. Those findings suggest the following implications. First, the sustainable management of organizational culture requires the suitable strategic tools. That is to say, they need to introduce and carry out practical strategies to sustain change and control for each type of organizational culture. Second, despite the fact that the balance among four types of organizational culture is needed the strategy to reinforce the dominant culture, considering the types of status and affiliation.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.133-141
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• 2020

Currently, companies are focusing on how they make their members have change-oriented organizational citizen behavior in the era of fierce competition due to the 4th industrial revolution. Therefore, this study verified how the flexible culture of adhocracy-clan plays a role in positive psychological capital and change-oriented organizational citizen behavior. A survey was conducted for employees in companies located in Daejeon-si, Sejong-si, Chungcheongnam-do, and Chungcheongbuk-do, and 394 valid questionnaires were used for analysis. The concrete analysis results are obtained from the study as follows. First, among the flexible cultures of adhocracy-clan, the innovation culture was found to have a significant effect on change-oriented organizational citizenship behavior while relationship culture was found to not directly affect change-oriented organizational citizenship behavior. Second, the flexible cultures of adhocracy-clan, the innovation culture was found to have a significant effect on the positive psychological capital. Third, the positive psychological capital was found to have a significant effect on the change-oriented organizational citizenship behavior. Fourth, the positive psychological capital was found to play a mediating role in the relation between the recognition of flexible cultures of adhocracy-clan and the change-oriented organizational citizenship behavior. Therefore, it can be said to find out the fact that the change-oriented organizational citizen behavior can appear under the fierce competition as nowadays only when the organization should establish the organization culture of innovation-relation or the members are in the positive psychological state. We expect that the future study on the type of subculture and new organizational citizen behavior will be made in the manner of classifying the unit of organizational culture into a headquarter or team for measurement.

• Asia Marketing Journal
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• v.5 no.1
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• pp.67-94
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• 2003

기업성과에 대한 마케팅 공헌에 관한 기존 연구의 노력은 시장지향성과 마케팅전략의 영역에서 많이 수행되어 왔다. 최근 들어 두 영역의 개념들을 통합하여 성과에 미치는 마케팅의 영향력을 살펴보려는 노력이 등장하고 있다. 본 연구는 이러한 통합연구의 흐름에 일조할 목적으로, 시장지향적 문화와 마케팅전략과정 (Marketing Strategy Making Process)을 기업의 마케팅역량을 구성하는 차원으로 제기하고 관련문헌 고찰에 기반하여 시장지향적 문화가 마케팅전략과정을 동인(動困)하는 관계를 설정하고, 기업관리자를 대상으로 한 실증조사를 통하여 이러한 관계를 증명하였다. 구체적으로 시장지향적 문화는 성과에 직접적으로 영향을 미침과 동시에 마케팅전략과정을 통하여 간접적인 영향도 미치고 있음을 밝혔다. 즉 성과를 제고시키기 위하여 기업은 시장지향적 문화의 토대 위에서 충실한 마케팅전략과정을 이행해야 할 것이다.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.413-421
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• 2021

This study is a descriptive survey research for relationship between basic psychological needs, positive psychological capital and psychological burnout according to type of nursing organizational culture. The participants were 151 clinical nurses at 5 general hospital located in M city from May 2020 to June 2020 by questionnaire survey. For data analysis, SPSS/WIN 23.0 program was utilized including one-way ANOVA, independent t-test, Pearson correlation coefficients. This study showed a positive correlation for basic psychological needs, positive psychological capital in relationship-oriented culture and innovation-oriented culture. In addition, it showed a negative correlation for psychological burnout. This study confirmed positive correlationt between relationship-oriented culture, Innovation-oriented culture and positive psychology in nursing organization. Therefore, it is necessary to establish a system within a nursing organization and develop related programs that can promote relationship-oriented culture, innovation-oriented culture.

• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.491-500
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• 2018

The purpose of this study is to identify the types of nursing organization culture recognized by hospital nurses and to confirm the relationship between these nursing organizational culture and professional quality of life. A convenience sampling method was used to collect data from 216 participants who worked in a university hospital in C city, Chungbuk province. Data were analyzed using SPSS / WIN22.0 program. The significant predictors of Compassion Satisfaction, which is a subdivision of the professional quality of life, include Innovation-oriented culture, marital status, and the relationship - oriented culture. As for secondary traumatic stress, it has the significant predictors such as age, task-oriented culture and hierarchy-oriented culture. Burnout also turns out to be affected by the predictors of relationship - oriented culture, clinical career, and hierarchy-oriented culture. Based on these results, to create a innovation-oriented culture and relation-oriented culture within the organization, it is necessary to develop an intervention program for nurses' recognition change and improvement, in addition, studies that test the clinical effects are needed. In order to secure skilled nurses with rich clinical and career abilities, the working environment and treatment should be improved at the organization level.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.207-208
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• 2013

본 연구는 방사선사가 인지하는 조직문화와 셀프리더십 유형을 살펴보고, 조직유효성에 영향을 미치는 관련요인을 분석하였다. 셀프리더십의 전체 평균은 5점척도에 3.35점이었,다. 셀프리더십의 자기목표설정과 조직문화의 관계지향적요인은 조직몰입과 직무만족에 모두 관련이 있었다. 조직몰입은 근무지, 조직문화의 위계지향적, 관계지향적 요인이 26.8%의 설명력으로, 직무만족은 기혼자, 셀프리더십의 자기목표 및 자기관찰, 관계지향적 조직문화 요인이 41.6%의 설명력으로 나타났다. 조직의 성과를 높일 수 있는 조직문화를 형성해 나가는 방안의 모색이 필요 할 것이다.

• Journal of dental hygiene science
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• v.17 no.6
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• pp.516-522
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• 2017

The purpose of this study was to identify the effect of dental hygienists' perceptions of dental organizational culture and professional identity on organizational commitment. A survey was conducted with 310 dental hygienists working in dental hospitals and dental offices. If dental hygienists experience organizational cultures as having different degrees of organizational commitment, then the type of organizational culture and commitment may be important variables in understanding and reducing the turnover rate of dental hygienists and improving workplace performance. Efforts to form a healthy and positive organizational culture may therefore be necessary. The organizational culture most recognized by the dental hygienist was hierarchical culture (3.39) and the least recognized was task-orientated culture (2.71). The professional identity of the dental hygienist was 3.75 and the organizational commitment was 2.98. Correlation analysis was conducted to investigate the relationship between dental organization culture type, professional dental hygienist identity, and organizational commitment. As a result, professional identity and organizational commitment showed positive(+) correlation with innovation oriented culture and relationship oriented culture. Among the organizational culture types, relationship-orientated culture (p<0.001) and innovation-orientated culture (p=0.006) were significant influences on organizational commitment, and professional identity did not have a significant influence. The regression model was found to be statistically appropriate (F=11.857, p<0.001) and the model explaining power was 14.9%. These results suggest that efforts to create a relationship-orientated culture and an innovation-orientated culture and to reduce the hierarchical culture can be a strategy to enhance the organizational commitment and the professional identity of dental hygienists.