• Proceedings of the Korean DIstribution Association Conference
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• 2006.02a
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• pp.15-42
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• 2006

프랜차이즈 시스템은 서로 독립적인 프랜차이즈 본부와 가맹점이 계약에 의해 상호의무를 준수하면서 운영되는 시스템이다. 이러한 프랜차이즈 시스템은 다른 유통경로 시스템과 마찬가지로 개방형 시스템이기 때문에 환경의 변화에 민감하다. 특히, 급속하게 변화하는 고객 욕구와 경쟁전략은 프랜차이즈 시스템의 성과에 매우 큰 영향을 미친다. 이처럼 환경의 변화가 심할 경우는 프랜차이즈 본부와 가맹점 간 관계결속이 중요한 데 강한 결속력을 가진 장기적인 파트너십이야 말로 변화하는 환경에 대응할 수 있는 무기가 된다. 본 연구는 이러한 환경의 변화 즉, 환경동태성과 프랜차이즈 시스템의 장기지향성을 다루고 있다. 연구의 주된 관심은 첫째, 수요부문과 경쟁부문의 환경 동태성이 프랜차이즈 시스템 구성원 간 장기지향성에 어떠한 영향을 미치는 지 밝히는 것이고, 둘째, 이러한 환경의 영향이 다양한 조절변수 (관계수명주기, 경로기후, 의존성)에 의해 어떻게 달라지는 지를 규명하는 것이다. 이러한 목적으로 본 연구는 국내의 대표적인 프랜차이즈 업체인 L사의 가맹점 96곳을 대상으로 설문조사를 실시하였다. 구조방정식 모형을 통한 분석결과 수요부문 동태성은 프랜차이즈 가맹점의 장기지향성을 약화시킨 반면, 경쟁부문 동태성은 강화시켰다. 한편 관계수명주기, 경로기후에 따라 수요부문, 경쟁부문 환경 동태성의 영향은 달라졌지만, 의존성은 유의적인 조절효과를 나타내지 못했다.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.213-219
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• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.

• Journal of Korean Academy of Nursing Administration
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• v.19 no.3
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• pp.372-381
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• 2013

Purpose: The purposes of this study were to analyze the mediating effects of empowerment, job stress, organizational commitment and relation-oriented nursing organization culture on turnover intention of clinical nurses. Methods: Participants selected for the final analysis were 382 nurses working in 4 general hospitals. Data were analyzed through descriptive statistics Pearson correlation analysis (SPSS/WIN 17.0), and Path analysis (AMOS 18.0). Results: The study results are as follows: relation-oriented nursing organizational culture had no direct effect but had an indirect effect on nurses' turnover intention through empowerment, job stress, and organizational commitment, while job stress and organizational commitment had direct effects on turnover intention. The results also showed that empowerment had strong effect on organizational commitment, but job stress had very weak effect. Empowerment had an effect on turnover intention. Conclusion: These results indicate that establishment of relation-oriented nursing organization culture is imperative if clinical nurses' turnover intention is to be decreased.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.185-192
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• 2016

The purpose of this paper is to examine the relationships among consumer lifestyle, brand attitude, brand attachment, and behavior pattern. Sampling with consumers who experienced eating out in regional catering companies as a population was done and the survey was conducted targeting consumers of catering companies in Gwangju. Therefore, it analyzed the sample by setting hypotheses and research model according to the research objective. First, as for the relationship between lifestyle and brand attitude, the lifestyle as a personal inclination formed a significant relationship with brand attitude the characteristics of which are recognition, convenience, and familiar features regardless of the type of lifestyle. Second, consumer lifestyle in types of reality seeking, value-oriented, and fashion-pursuing formed a significant relationships with brand attachment in order of mention, whereas social oriented type did not form a significant relationship. Third, the relationship between consumer brand attitude and brand loyalty formed a significant relation with the relationship between consumer brand attachment and brand loyalty.

• The KIPS Transactions:PartD
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• v.9D no.4
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• pp.733-744
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• 2002

This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an important area, there were so few studies on customer relationship management in e-business. Using the two aspects of communication process and effectiveness at which two precedent effect factors on the trust of customer relationship development and relationship commitment, this paper develop a communication-based model of internet marketing in th e-business.

• Korean Journal of Social Welfare
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• v.62 no.1
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• pp.367-389
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• 2010

The purpose of this study is to find out perception types of service practitioners working for intellectually disabled adults on the relationships with their service users who use residential and domiciliary care services. For this purpose, this study adopted two research methods: Q-methodology and survey. This study found out three major types of practitioners' perception on the relationships with their service users. The first is the type of superficial orientation for equal relationship. The second is the type of reflective recognition on the driven relationships by practitioners. The third is that of compassionate at the advocacy for service users. In the result of survey in which respondents are practitioners working in residential care homes, small group homes and community service centers, 48.2% of respondents show the first type, 40.5% the second, 11.1% the third. Recently, in the area of personal social service for the intellectually disabled people, the importance of service users' participation and self-determination in the process of service provision is gaining higher concerns. In this context, making change on relationships between service workers and users is raised as important issue. In this environment, the results of this study could be useful to develop equal and supporting relationships.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.99-110
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• 2020

This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.282-292
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• 2019

The purpose of this study was to investigate the relationship between self-esteem and differentiation of self, and to identify the degree of self-esteem and differentiation of self. Data were collected from 151 elementary school students using community child center. Factor analysis, reliability analysis, correlation analysis, regression analysis, and cluster analysis were performed. The results of the study are as follows: First, as a result of factor analysis, differentiation of self was classified into differentiation of internal mind, other's and self oriented. Self-esteem was classified into isolation, achievement, relation, and daunted. Second, regression analysis indicated that there was obvious relationship between self-esteem and the differentiation of self. Third, cluster analysis showed that 37.6% of children belonged to cluster 2 with achievement and relation patterns and self-oriented differentiation. Forty-three percent were belonged to cluster 1 with isolated and daunted self-esteem as well as internal mind and other's oriented differentiation. In cluster 3, 19.4% were belonged and their levels of self-esteem and the differentiation of self were very low. Findings indicate that for those children belonged to cluster 1 and 3, programs to raise the self-esteem of children and parental education are needed.

• Journal of Family Resource Management and Policy Review
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• v.27 no.1
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• pp.1-12
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• 2023

This study forecasts the outlook 10 years from now regarding domestic labor and caregiving by the Baby Boomer generation and the preparations needed in the context of the Fourth Industrial Revolution. The scenario-planning method was used to explore changing trends in domestic labor and caregiving, the rationale for which has been questioned by both seniors and family welfare experts. Based on the results of the survey and our researchers' opinions, it was concluded that the changing trends were caused by two factors: the probability of alterations in domestic labor and the strength of family relationships. On the basis of these conclusions, four scenarios regarding baby boomers' domestic labor and caregiving in 10 years were proposed using two axes: the "high and low probability of alterations" and the "strengthening and weakening of family relationships." The first scenario is a "preference for the self-caring form of family," which has a high probability of domestic labor alterations and weak family relationships. The second scenario is a "preference for the flexible form of family," which has a high probability of domestic labor alterations and strong family relationships. The third scenario is a "preference for the traditional form of family," which has a low probability of domestic labor alterations and strong family relationships. The fourth scenario is a "preference for the public caregiving form of family," which has a low probability of domestic labor alterations and weak family relationships. These results provide basic information about the various aspects of baby boomers' lives-including the development of various goods and services, the establishment of policies regarding seniors, and programs for successful aging-and can help equip our society to take the actions needed for a super-aged population.

• Journal of The Korean Association For Science Education
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• v.41 no.2
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• pp.155-169
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• 2021

This study aims at exploring the features of science teaching orientation (STO) and its relationships with other PCK (pedagogical content knowledge) components. To do this, based on the definition of STO by Friedrichsen, Driel, & Abell(2011) and PCK model by Magnusson, Krajcik, & Borko(1999), we observed one experienced elementary teacher's science lessons for 21 lesson hours (10 hours of 'Motion of Objects' and 11 hours of 'Light and Lens') and carried out qualitative analyses of the data obtained from lessons observation, teacher interviews, and CoRe (content representation) responses. We analyzed the teacher's three aspects of STO (i.e. beliefs about the goals and purpose of science teaching, beliefs about the nature of science, and beliefs about science teaching and learning) which can converge into an overall STO of 'inquiry'. And these aspects of STO appear to interact differently with four PCK components (i.e. curriculum knowledge, learner knowledge, instructional knowledge, and assessment knowledge) depending on the topic of the lesson. It is hoped that this in-depth understanding of the features of STO and its relationship with other PCK components would provide useful information on how to monitor and improve STO and PCK of elementary teachers.