1 |
K. D. Seo & J. E. Lee, "The Relationship among Brand Equity, Corporate personality, Attachment and Consumer behavior", The Journal of digital policy & management, Vol.11 No.10, pp. 313-320, 2013.
|
2 |
D. I., Tag, "A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment", Journal of the Korea Convergence Society, Vol.6, No.5, pp. 199-206, 2015.
DOI
|
3 |
Warrington, P & S. Y. Shim, "An empirical investigation of the relationship between product involvement and brand commitment", Psychology and Marketing, Vol.17, No.9, pp.761-782, 2000.
DOI
|
4 |
Matthew T., Deborah J. M. & C. W. Park, "The ties that bind: Measuring the strength of consumer's emotional attachments to brand", Journal of Consumer Psychology, Vol.15, No.1. pp. 77-91, 2006.
|
5 |
Aaker, D. A. & Jennifer. L., "Dimensions of Brand Personality", Journal of Marketing Research, Vol. 24, No.3, pp.347-356, 1997
|
6 |
N. G., Park., "A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention: Focused on Moderating Effect of the Customer's Mobile Communication Service Quality. Journal of digital convergence", Vol.12, No.12, pp.189-202, 2014.
|
7 |
W. Choi., J. S. Lee & W. K. Cho, "The effect of Brand Equity and Consumer Value on Customer Loyalty in Food Industry. Journal of Food Management", Vol.14, No.2, pp. 277-298, 2011.
|
8 |
Robert D., "Food Service & Restaurant Marketing", Van Nostrand Rein Hold, 1993.
|
9 |
Y. K, Kim, "Dimensions of consumer-Brand relations". Advertising Research, 49, pp.29-53, 2002
|
10 |
K. H., Kim & S. K., Chol, "Comparison on Coffee Shop Brand Personality image and Consumer Behavior According to Consumer's Characteristics of Lifestyle Types: Focused on University Student in Busan area", Journal of Food service Management society of Korea, Vol.17, No.3, pp.31-51, 2014.
|
11 |
W. S., Seo & J, A., Beak, "A study on Difference in Lifestyle concepts of Customer's Purchase Attitude: Brand preference of Family Restaurant Customers", Journal of Tourism & Leisure Research, Vol.18, No.1, pp.161-178, 2006.
|
12 |
Plumer, J. T., "The Concept and Application of life Style Segregation", Journal of marketing. January, pp.33-37, 1974
|
13 |
N. J., Lee J. & G. Y., Son, J. H., "A Study on the Relationship between Lifestyle and the Use of Internet Banking", The Journal of digital policy & management Proceeding, Nov. pp 391-410.
|
14 |
J. E., Kim, "Consumer Behavior", Seoul: Hyeoung-Seol Pub. 2013.
|
15 |
K. H., Kim & Y. T., Kim, A Study on the effect of Family Restaurant Brand equity. TOSOK 46th Symposium, 1999.
|
16 |
Lazer. W. "Life Style Concepts and Marketing in Toward Scientific Marketing", ed., S.A. Greyer, Chicago, IL: American Marketing Association, 1963.
|
17 |
Moor, D. G., "Life Style in Mobile Suburbia, in Toward Scientific Marketing", ed., S.A. Greyer, Chicago, IL: American Marketing Association, 1963.
|
18 |
Engle, J. F., "Consumer behavior". 4rd ed. Hinsdale, IL: The Dryden Press, 1978.
|
19 |
Aaker, J. L., "Dimensions of brand personality", Journal of Marketing research, Vol.34, No.3, pp.347-357, 1997.
DOI
|
20 |
Low, G. S. & Lam, C. J., "The measurement and dimension ability of brand association" Journal of Product & Brand Management, Vol.9, No.6, pp.350-370, 2000.
DOI
|
21 |
H. J., Lee & J. H., Suh, "The Effect of Experience in Coffee Shop on Brand Attitude, Brand Attachment and brand Loyalty", Vol.15, No.4, pp.105-128, 2012.
|