• Title/Summary/Keyword: 관계경험

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사회화 경험과 여성 기업가 활동의도의 관계에 대한 개인 및 맥락 효과: 성별 및 사회안전성의 삼원조절효과

  • Gong, Hye-Won
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.239-251
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    • 2018
  • 최근 들어 기업가적 활동을 촉진하는 데 있어 무엇보다도 여성의 경제활동 참여와 사회안전망 구축의 필요성이 제기되고 있는바, 본 연구에서는 사회화경험과 기업가 활동의도의 관계에 대한 맥락적 차이 규명에 초점을 두고, 이들 관계에 대한 성별의 조절 효과와 사회안전망의 삼원조절효과에 대해 규명하고자 한다. 본 연구 목적은 다음과 같다. 첫째, 사회화경험(창업경험, 기업가정신 교육경험)이 기업가 활동의도에 미치는 효과를 규명하고, 이들 관계에 대한 성별의 조절효과를 검증한다. 둘째, 사회화경험 및 기업가정신 교육과 기업가 활동의도의 관계에 대한 성별 조절효과가 사회안전망과 같은 국가 맥락적 차이가 존재하는지에 대해 삼원상호작용 분석을 통해 검증한다. 상기 연구목적을 달성하기 위해 본 연구는 (재)한국청년기업가정신재단에서 제공한 글로벌 기업가정신 추세 리포트(GETR) 자료를 활용하였다. GETR자료는 한국을 포함한 총 20개국(한국, 일본, 중국, 인도네시아, 인도, 싱가포르, 런던, 독일, 러시아, 덴마크, 핀란드, 영국, UAE, 이스라엘, 남아공, 터키, 이집트, 미국, 브라질, 칠레, 호주)을 대상으로 국가별 최소 2,000명을 표본으로 선정해 설문조사가 이루어진 자료이며, 유효 응답자 기준 총 40,388명이 설문에 응답하였다. 그러나 자료 검증과정에서 전체 응답자 중 2,506명이 불성실 응답자 및 이상치로 확인되어 최종 분석과정에서 삭제되었다. 따라서 37,882개의 표본이 최종 분석에 활용되었으며, 여성 17,997명 (47.5%), 남성 19,885명(52.5%)으로 확인되었다. 분석 도구는 Hayes의 Process를 활용하여 사회화 및 교육, 성별, 성별 격차의 삼원상호작용 효과에 대한 분석이 이루어졌다. 분석 결과, 첫째, 창업경험 및 기업가정신 교육경험은 기업가 활동의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 이들 관계에 대한 성별 조절효과를 살펴본 결과, 성별 조절효과는 기업가정신 교육경험과 기업가 활동의도의 관계에 대해서만 유의한 영향을 미치는 것으로 확인되었다. 구체적으로, 기업가정신 교육경험이 기업가 활동의도에 미치는 긍정적 효과는 여성이 남성보다 더 강한 것으로 나타났다. 마지막으로, 사회안전망의 삼원조절효과를 분석한 결과, 창업경험과 기업가 활동의도의 긍정적 관계는 여성이 남성보다 더 강한 것으로 나타났는데, 이러한 효과는 사회안전망이 높은 집단에서 더 높게 나타나는 것으로 확인되었다. 즉, 과거 창업경험이 있는 여성은 사회안전망이 높다고 인식할 경우 과거 창업경험이 있는 남성보다 기업가 활동의도가 더 많이 증가하는 것이다. 이와 관련된 논의는 본문에 제시하였다.

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A Marketing Theory-Based Approach to Customer's Perceived Shopping Experience (고객의 지각된 쇼핑경험에 대한 마케팅 이론적 접근)

  • Yoon, Sung-Joon;Choi, Dong-Choon
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.95-131
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    • 2008
  • This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

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Customer-Brand Relationship Quality and Relationship Strength (서비스 브랜드경험이 소비자-브랜드 관계의 질 및 관계강도에 미치는 영향)

  • Kim, Youn Hwan
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.225-254
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    • 2013
  • This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

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The Study on the Antecedents and Consequences of Relationship Quality between Customer and Influencer (고객과 인플루언서의 관계품질(Hot IRQ, Cold IRQ)의 선행요인과 결과요인에 대한 연구)

  • Wu, Junfang;Kim, Sang-Hee
    • Journal of Convergence for Information Technology
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    • v.12 no.1
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    • pp.55-65
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    • 2022
  • This study examines the relationship between customer experience, customer-influencer relationship quality, and customer behaviors. This study employed questionnaire survey and collected 413 data. The structural equation modeling (SEM) method is used to test the hypotheses of the study. As a result of the study, it was found that among customer experiences, emotional experience had a greater effect on hot IRQ than cold IRQ, and cognitive experience had a greater effect on cold IRQ than hot IRQ. And it was found that hot IRQ had a greater effect on relationship retention intention than recommendation intention, and cold IRQ had a greater effect on recommendation intention than relationship maintenance intention. This study provides various implications both theoretically and practically by examining the relationship quality between customers and influencers.

A Study on the Improving Commitment toward Store through Customer Experience Management in Retail Stores (소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구)

  • Shin, Jong-Kuk;Oh, Mi-Ok
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.103-120
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    • 2015
  • This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.

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Moderating Effects of Self-expression and Attitudes Toward Seeking Help on the Relation between Interpersonal Relationship and Bullying among Adolescents (청소년들의 대인관계와 집단따돌림 피해경험 간의 관계에서 자기표현과 도움추구태도의 조절효과)

  • Jeong, Goo-Churl;Lee, Min-Jung
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.268-280
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    • 2017
  • This study was conducted to analyze the moderating effect of self-expression and attitude toward help on the relation between interpersonal relationship and bullied experience among adolescents. Participants were 316 junior and highschool students in Seoul and Namyangju, Gyeonggi-do during May-June, 2014. As a result of analyses, first, the interpersonal relationship and self-expression had significant negative impact on bullied experience. Second, there was no significant correlation between attitude toward help and bullied experience. Third, self-expression had a significant moderating effect on the relationship between interpersonal relationship and bullied experience. Specifically, high self-expression weakened the negative influence of interpersonal relationship on bullied experience. Fourth, there was no significant moderating effect of attitude toward help on the relation between interpersonal relationship and bullied experience. Based on these results, we discussed the importance of self-expression for prevention of bullying among adolescents.

The relationship between the habits of a currently used system and the acceptance of a new system (기존 시스템 사용 습관과 새로운 시스템 수용과의 관계)

  • Lee, Woong-Kyu;Kim, Hyo-Jung
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.145-163
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    • 2013
  • 새로운 시스템의 수용은 대부분의 경우 유용성이나 사용용이성과 같은 이성적인 평가와 함께 기존 시스템 사용에 대한 무의식적인 습관에 따라 결정된다. 흥미롭게도 기존 시스템에 대한 습관의 효과는 상이한 방향을 가질 수 있다. 어떤 경우에는 전환비용 때문에 부정적이 될 수도 있지만 어떤 경우에는 현 시스템에 대한 풍부한 경험 때문에 긍정적인 효과를 보일 수도 있다. 본 연구에서는 기존 시스템에 대한 습관과 새로운 시스템에 대한 판단 간의 관계가 새로운 시스템에 대한 직접 경험에 따라 달라질 수 있음을 가설로 제시하였다. 즉, 새로운 시스템에 대한 경험이 없으면 부정적인 관계가 되겠지만 경험이 있는 경우에는 긍정적인 관계가 될 수도 있다. 이 가설들에 대한 타당성을 보여 주기 위해 168명의 우리나라 대학생들을 대상으로 실증적 검증을 하였다. 수용 대상은 구글 닥스(Google Docs) 이었고 조사에 참여한 학생들은 이전에 구글 닥스에 대한 경험을 가지고 있지 않았다. 조사 참여자 전부에게 구글 닥스에 대한 특성을 설명한 뒤 임의로 두 그룹으로 나눈 다음 한 그룹은 구글 닥스를 실제 사용할 기회를 주었고 다른 그룹에게는 주지 않았다. 결과적으로 경험을 한 그룹은 기존 시스템에 대한 습관과 새로운 시스템에 대한 주관적 판단 간에 부정적인 관계를 보인 반면 경험이 없는 그룹은 긍정적인 관계를 보였다.

The Effect of Appearance Satisfaction on Self-esteem: Interpersonal Relationship Experience Mediation-Focusing on High School Students (청소년의 외모 만족이 자아존중감에 미치는 영향: 대인관계 경험 매개 효과-고등학생을 중심으로)

  • Jo, Minkyung;Lea, Eunkyoung
    • The Korean Journal of Coaching Psychology
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    • v.4 no.2
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    • pp.57-69
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    • 2020
  • The purpose of this research was to understand the relations between the satisfaction of appearance and self-esteem and to prove mediating effect of interpersonal experience in that relation. The 239 subjects were selected from 118, 121 of male and female high school students in Seongnam. The research tools were Body Esteem Scale, the Self-Esteem Inventory and Relationship Scale. The Result of study were sa follows. First, appearance satisfaction, experience of relation and self-esteem had correlations in each relation. Second, Interpersonal experience would demonstrate self-esteem, and partial mediating effect was generated in the relations between appearance satisfaction and self-esteem. Especially, partial mediating effect was male student was higher. Based on these results, it was discussed the positive effects of positive interpersonal experiences on self-esteem for adolescents with low self-esteem due to low level of physical satisfaction and the direction of youth coaching.

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Mediation Effect of Job satisfaction in the Relationship between Nurses' violence experience and turnover intention (임상간호사의 폭력경험과 이직의도 관계에서 직무만족의 매개효과)

  • Lee, Kyoung-Sook;Ahn, Seong-Ah
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.315-323
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    • 2020
  • This study investigated how clinical nurse's violence experience influenced turnover intention and job satisfaction and how job satisfaction mediates the relationship between violence experience and turnover intention. In order to get the answers, a survey of 213 registered nurses from 3 hospitals in U-city and analyzed with SPSS/WIN 25.0 version. The survey was conducted using a self-reporting questionnaire February 2019 to April 2019. Nurse's violence experience was negatively correlated job satisfaction but was positively correlated with turnover intention. Hierarchical regression analysis showed violence that explained 16.5% of job satisfaction and explained 6.1% of turnover intention. Job satisfaction worked as a partial mediation between violence and turnover intention. It is necessary to reduce violence and to increase job satisfaction for reduce turnover intention in strategies of hospital.

The Effect of AI Chatbot Service Experience and Relationship Quality on Continuous Use Intention and Recommendation Intention (AI챗봇 서비스 사용경험이 관계품질과 행동의도에 미치는 영향)

  • Choi, Sang Mook;Choi, Do Young
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.82-104
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    • 2023
  • This study analyzes the effect of users' experiences using AI chatbot services on relationship quality and behavioral intention. For the study, a survey was conducted on users who experienced AI chatbot services, and the research hypothesis was verified by analyzing the final 299 copies of valid data. As a result of the analysis, it was confirmed that satisfaction and trust, which are the relationship quality dimensions of AI chatbot service, were formed in users through the cognitive experience, emotional experience, and relational experience. In addition, it was confirmed that satisfaction and trust have a positive effect on the intention to continue using and recommending AI chatbot services, which correspond to the level of consumers' behavioral intentions, respectively. In addition, in terms of relationship quality, it was significant in all paths of the road of behavior, but in satisfaction, the path coefficient of the road of continuous use of AI chatbot and recommended road was significantly higher than the path coefficient in trust. This study provided a theoretical foundation that the relationship with relationship quality that affects behavioral intention also affects AI chatbot services in the online environment, and it is significant in that it suggests that relationship quality is an important mediating factor in establishing long-term relationships with consumers.