• 한국노년학
• /
• v.32 no.3
• /
• pp.869-893
• /
• 2012

The purpose of this study was to examine the effects of relationships with family on successful aging according to the four attachment style to children. 509 elderly people over 60 years old having a spouse, non-cohabitated children were included. The main findings through this study are as follows; First, secure and preoccupied attachment style were statistically higher than dismissing and fearful attachment style in successful aging and relationship with spouse, children and grandchildren. Second, total paths of research model were different according to the attachment style of the elderly. Model fit of secure attachment style was not good and the effects of relationships with family on successful aging were not statistically significant. In case of preoccupied attachment style, the effect of relationship with spouse and grandchildren on successful aging were significant. Also the effect of relationship with spouse on relationship with children was significant and the effect of relationship with children on relationship with grandchildren was significant. Relationship with grandchildren mediates the effect of relationship with children on successful aging. In case of dismissing attachment style, the effect of relationship with spouse and grandchildren on successful aging were significant. Also the effect of relationship with children on relationship with grandchildren was significant. Relationship with grandchildren mediates the effect of relationship with children on successful aging. In case of fearful attachment style, the effect of relationship with spouse and grandchildren on successful aging were significant. Also the effect of relationship with spouse on relationship with children was significant and the effect of relationship with children on relationship with grandchildren was significant. Relationship with children mediates the effect of relationship with spouse on successful aging. This study explains the role of attachment styles as moderation variable of relationship with family on successful aging and also suggests the importance of marital and grandparents-grandchildren relationship as alternative supporter when the elderly has relational problems with adult children.

• Journal of Digital Convergence
• /
• v.13 no.3
• /
• pp.95-106
• /
• 2015

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

• International Commerce and Information Review
• /
• v.16 no.4
• /
• pp.3-34
• /
• 2014

Nowadays to thrive on the intensively competitive environments based on drastic and rapid technical evolutions, exporting manufacturing companies need to keep very stable relationship with suppliers. Thus, analyzing key factors of strengthening relationship with suppliers in a B2B environment is important. In this regard, this study develops a research model to deeply understand key antecedents of relationship strength between B2B companies. Relationship quality was considered as the key factor affecting to the relationship strength. This study considers relationship satisfaction, trust, and relationship commitment as the factors of relationship quality. Moreover, technical service quality and relational service quality were considered to be the antecedents of relationship satisfaction, while communication and information exchange, relationship policies and practices, and opportunistic behavior were regarded as the antecedents of trust. The PLS method was applied for the empirical analysis of 107 companies data. The results indicated that the relationship commitment has a significant impact on relationship strength. Moreover, relationship satisfaction and trust had indirectly impact on relationship strength through relationship commitment. Although the quality of technical service quality had a significant impact on relationship satisfaction, relational service quality did not have a significant impact. While communication and information exchange, relationship policies, and practices had positively significant impacts, opportunistic behavior had a negative impact.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.535-550
• /
• 2017

The purpose of this study is to identify the factors that customers perceive as important relationship investment in the relationship efforts provided by retailers for customer relationship purposes and to explain the mediating role of relationship quality such as trust, relationship commitment in the relationship perceived relationship investment and relationship performance. For this study, 270 respondents were surveyed and data were analyzed using SPSS 21.0 and AMOS 20.0 statistical package. Statistical analysis tools, such as SPSS 21.0 and AMOS 20.0 were utilized for ensuring the validity and the reliability, whereas the SEM method was used for testing the research hypothesis. The results of study are as follows. Financial efforts and structural efforts have affected perceived relationship investment. Perceived relationship investment affected trust and relationship commitment but not loyalty. Trust influenced relationship commitment and loyalty whereas relationship commitment did not affect loyalty. Therefore, it is important for retail marketing managers to provide tangible rewards and special benefits at all times in order to recognize that they are doing the best service efforts for customer relations. In order to secure long-term and stable profits by establishing a relationship with them, the service marketing strategies should be promoted to enhance the relationship quality by raising the level of trust.

• Management & Information Systems Review
• /
• v.35 no.2
• /
• pp.45-66
• /
• 2016

Firms can make scale of economy and scope of economy by internalizing and using new advanced technology and knowledge from technology cooperation network, decrease risk and cost with partner firm of technology cooperation network, and increase market advantage of product & strengthen firms' position in the market. Due to the advantages of technology cooperation network, the related studies have focused on the positive effect of technology cooperation network. However, the related studies investigating the relationship between technology cooperation network and firm performance have only examined the role of technology cooperation network. Safeguarding mechanism, relationship learning, and relationship performance are categorized into the process of technology cooperation network, and this categorization is applied as resources, capability, and performance by resource based view. The empirical results are reported as belows. First, relationship specific investment and relationship capital positively affect on relationship learning as capability. Second, information sharing, common information understanding, and relationship specific memory development positively affect on long-term orientation, but information sharing has no impact on efficiency and effectiveness. Third, relationship specific investment positively affects on relationship capital and efficiency and effectiveness have positive effects on long-term orientation. Applying technology cooperation network in asymmetric technology dependency with resource based theory, this study suggested the importance of both safeguarding and relationship learning by investigating the relationship among safeguarding, relationship learning, and relationship performance. And it is worthy that this study investigated how firms' behavior change affects relationship performance in the relationship of technology cooperation partner.

• International Commerce and Information Review
• /
• v.18 no.3
• /
• pp.155-179
• /
• 2016

The rapid changing technology and globalization allow consumers get information and new products or services faster, have more choices than before, which might be causing more competitive and more uncertain demand. The relationship quality between enterprises positively influence the relational performance. Through this research, enterprises should realize the importance of relationship learning to improve the competitive advantage. Also this research provide the strategic solutions to promote the relationship learning. this is considered to be able to present an improved directionality of the relationship between the buyer and the supplier. In addition, from the perspective of policy, this research provides implications for large enterprises and SMEs to promote their coexistence relation. The empirical model of this paper is established on basis of previous research. The empirical results show that: first, as the influence factors, relation solidarity level, environmental uncertainty, learning intension affect relationship learning, whilst special transaction assets influence information shared and relationship memory and have no effect on mutual understanding; second, relationship learning influence on relational performance and this influence relation becomes stronger if the relationship trust is higher.

• Journal of Digital Convergence
• /
• v.15 no.3
• /
• pp.165-173
• /
• 2017

The purpose of this study was to identify the causal relationship between the brand, the brand equity and brand equity of a tourist destination. The effect of love mark on self identification is that the relationship between love mark performance and self-identification time is significant, and that of love mark is in the order of self identification. Trust mark of love mark has a significant relationship with self identification. The relationship between brand intimacy and brand quality and the relationship between trust and brand quality were significant in relation to the brand mark, but brand mark was not significant. In addition, in the relationship between brand value and love-mark, there is a significant relationship between performance and brand value, relationship between intimacy and brand value, and performance is not significant in brand value. There was a significant relationship between gender and behavioral intention. The relationship between gender identity and behavioral intention was positively related to brand equity.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.233-241
• /
• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• Journal of Digital Convergence
• /
• v.18 no.3
• /
• pp.123-131
• /
• 2020

The purpose of this study was to investigate the effect of task conflict on relationship conflict and the effect of relationship conflict on team satisfaction and to examine the moderating role of trust in peers in the relationship between task conflict and relationship conflict and the moderating role of team orientation in the relationship between relationship conflict and team satisfaction. The major findings were as follows: First, it was found that task conflict had a positive effect on relationship conflict and relationship conflict had a negative effect on team satisfaction. Second, it was found that trust in peers moderated the relationship between task conflict and relationship conflict. Third, it was also found that team orientation moderated the relationship between relationship conflict and team satisfaction. Based on the findings, practical implications and suggestions for future studies were provided.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.30 no.4
• /
• pp.135-156
• /
• 2019

The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.