• Title/Summary/Keyword: 과학적 데이터 분석 방법론

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A Study on the Extraction of Psychological Distance Embedded in Company's SNS Messages Using Machine Learning (머신 러닝을 활용한 회사 SNS 메시지에 내포된 심리적 거리 추출 연구)

  • Seongwon Lee;Jin Hyuk Kim
    • Information Systems Review
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    • v.21 no.1
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    • pp.23-38
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    • 2019
  • The social network service (SNS) is one of the important marketing channels, so many companies actively exploit SNSs by posting SNS messages with appropriate content and style for their customers. In this paper, we focused on the psychological distances embedded in the SNS messages and developed a method to measure the psychological distance in SNS message by mixing a traditional content analysis, natural language processing (NLP), and machine learning. Through a traditional content analysis by human coding, the psychological distance was extracted from the SNS message, and these coding results were used for input data for NLP and machine learning. With NLP, word embedding was executed and Bag of Word was created. The Support Vector Machine, one of machine learning techniques was performed to train and test the psychological distance in SNS message. As a result, sensitivity and precision of SVM prediction were significantly low because of the extreme skewness of dataset. We improved the performance of SVM by balancing the ratio of data by upsampling technique and using data coded with the same value in first content analysis. All performance index was more than 70%, which showed that psychological distance can be measured well.

Correlation Analysis of the Arirangs Based on the Informatics Algorithms (정보 알고리즘 기반 아리랑의 계통도 및 상관관계 분석)

  • Kim, Hak Yong
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.407-417
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    • 2014
  • An arirang is the most famous Korean folk song and was registered in UNESCO(Unitied Nations Educational, Scientific and cultural Organization) as an intangible cultural heritage in 2012. Most arirangs are composed of text and refrain parts. Genealogy of the arirang was classified in refrain patterns by using multiple sequence alignment algorithm. There are two different refrain patterns, slow and fast melodies. Of 106 arirangs, 38 and 68 arirangs contain fast and slow melodies, respectively. 73 arirangs and 104 their key words were extracted from bipartate arirang network that composed of arirangs, text works, and their relationships. The correlation among the arirangs was analyzed from the selected arirangs and key words by using pairwise comparison matrix. Also, analysis of correlation among the arirnags was performed by stepwise removal of the single degree nodes from the bipartate arirang network In this study, arirangs were analyzed in genealogy and correlation among arirangs by using informatic algorithm and network technology, in which arirang research will be constructed a stepping stone for the popularization and globalization of the arirangs.

Tweet Acquisition System by Considering Location Information and Tendency of Twitter User (트위터 사용자의 위치정보와 성향을 고려한 트윗 수집 시스템)

  • Choi, Woosung;Yim, Junyeob;Hwang, Byung-Yeon
    • Spatial Information Research
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    • v.22 no.3
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    • pp.1-8
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    • 2014
  • While SNS services such as Twitter or Facebook are rapidly growing, research for the SNS analysis has been concerned. Especially, twitter reacts to social issues in real-time so that it is used to get useful experimental data for researchers of social science or information retrieval. However, it is still lack of research on the methodology to collect data. Therefore, this paper suggests the tweet acquisition system by considering tendency of twitter user oriented location-based event and political social event. First the system acquires tweets including information of location and keyword about event and secure IDs for acquisition of political social event. Then we plan ID-analyzer to classify the tendency of users. In addition for measuring reliability of ID-analyzer, it acquires and analyzes the tweet by using high-ranked ID. In analyses result, top-ranked ID shows 88.8% reliability, 2nd-ranked ID shows 76.05% and ID-analyzer shows 77.5%, it shortens collection time by using minority ID.

Towards an Understanding of User Satisfaction and Continuance Intention in Human-Mediated Services: An Investigation of Academic Libraries (인적서비스 이용자 만족도 및 지속의도의 이해: 대학도서관의 연구)

  • Lee, Bo-Ram;Park, Ji-Hong
    • Journal of Information Management
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    • v.42 no.3
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    • pp.187-210
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    • 2011
  • This study aims at examining how academic library staffs' service quality affects the user satisfaction and continuance intention, and also seeking practical solutions for improving the satisfaction and continuance intention in academic libraries. Despite the value and importance of human-mediated library services which enable various library services to be more valuable, relatively few prior studies focuses on this topic. This study develops a conceptual framework based on the concepts of service quality, satisfaction, and continuance intention. This framework provides a useful guideline for data collection and data analyses. Values of this study include ensuring the continuance intention by suggesting strategies that may increase users' positive attitude toward human-mediated services in academic libraries, and methodologically, using both quantitative and qualitative methods.

A study on Deep Operations Effect Analysis for Realization of Simultaneous Offense-Defence Integrated Operations (공방동시통합작전 구현을 위한 종심작전 효과분석 연구)

  • Cho, Jung Keun;Yoo, Byung Joo;Han, Do Heon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.116-126
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    • 2021
  • Ground Component Command (GCC) has been developing operational planning and execution systems to implement "Decisive Integrated Operations", which is the concept of ground operations execution, and achieved remarkable results. In particular, "Simultaneous Offense-Defense Integrated Operations" is developed mainly to neutralize enemies in deep areas and develop favorable conditions for the allies early by simultaneously attacking and defending from the beginning of the war. On the other hand, it is limited to providing scientific and reasonable support for the commander's decision-making process because analyzing the effects of the deep operation with existing M&S systems is impossible. This study developed a model for analyzing the effects of deep operations that can be used in the KJCCS. Previous research was conducted on the effects of surveillance, physical strike, and non-physical strike, which are components of deep operations to find the characteristics and limitations and suggest a research direction. A methodology for analyzing the effects of deep operations reflecting the interactions of components using data was then developed by the GCC, and input data for each field was calculated through combat experiments and a literature review. Finally, the Deep operations Effect CAlculating Model(DECAM) was developed and distributed to the GCC and Corps battle staff during the ROK-US Combined Exercise. Through this study, the effectiveness of the methodology and the developed model were confirmed and contribute to the development of the GCC and Corps' abilities to perform deep operations.

Quantification Analysis of Soft Power through Sentiment Analysis (감성분석을 통한 소프트 파워의 수치화 분석)

  • An-Min;Bong-Hyun Kim
    • Advanced Industrial SCIence
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    • v.3 no.2
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    • pp.1-7
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    • 2024
  • This paper deals with the topic of quantification of soft power through emotional analysis. Sentiment analysis refers to the process of detecting and analyzing emotions or emotions in various data such as text, voice, and images. Therefore, in this paper, we explored the methodology and significance of how soft power can be quantified through emotional analysis. Soft power refers to the ability of a country or organization to influence the behavior of another country or organization in a desired direction. It is built by soft factors such as culture, values, and political system rather than military or economic means. Additionally, sentiment analysis is being used as a useful tool to measure and understand these soft areas.

Group Emotion Prediction System based on Modular Bayesian Networks (모듈형 베이지안 네트워크 기반 대중 감성 예측 시스템)

  • Choi, SeulGi;Cho, Sung-Bae
    • Journal of KIISE
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    • v.44 no.11
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    • pp.1149-1155
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    • 2017
  • Recently, with the development of communication technology, it has become possible to collect various sensor data that indicate the environmental stimuli within a space. In this paper, we propose a group emotion prediction system using a modular Bayesian network that was designed considering the psychological impact of environmental stimuli. A Bayesian network can compensate for the uncertain and incomplete characteristics of the sensor data by the probabilistic consideration of the evidence for reasoning. Also, modularizing the Bayesian network has enabled flexible response and efficient reasoning of environmental stimulus fluctuations within the space. To verify the performance of the system, we predict public emotion based on the brightness, volume, temperature, humidity, color temperature, sound, smell, and group emotion data collected in a kindergarten. Experimental results show that the accuracy of the proposed method is 85% greater than that of other classification methods. Using quantitative and qualitative analyses, we explore the possibilities and limitations of probabilistic methodology for predicting group emotion.

A Study on the Form Analysis Tools Based on the User's Emotional Response (사용자의 감성반응에 기초한 형태 분석 도구에 대한 연구)

  • Choi, Min-Young
    • Science of Emotion and Sensibility
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    • v.12 no.2
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    • pp.233-242
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    • 2009
  • Recently the studies on user-centered design and form-development have become issues of general interest as the key methods for successful design. For form analysis on user it is important needs that an integrated approach of existing methods and development of expert tool for designer. Moreover analysis methods and tools have to meet with the designers needs of visual result, clear direction, concrete formative factor, user's emotional response and designer-friendly interface. This study proposed the main concepts of form analysis tool based on the user's emotional response ; integrated management, variables set-up, visual result of analysis, in-depth analysis with data mining and correlation, and reinforcement of user-centered analysis. Specific analysis tool consists of 5 functions: Project Management, Analysis Frame Set-up, Data Input-output, Basic Analysis, and In-depth Analysis. The feasibility of proposed tool was verified by a case study of mobile phone design in under-graduate class.

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An Estimation Methodology of Empirical Flow-density Diagram Using Vision Sensor-based Probe Vehicles' Time Headway Data (개별 차량의 비전 센서 기반 차두 시간 데이터를 활용한 경험적 교통류 모형 추정 방법론)

  • Kim, Dong Min;Shim, Jisup
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.2
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    • pp.17-32
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    • 2022
  • This study explored an approach to estimate a flow-density diagram(FD) on a link in highway traffic environment by utilizing probe vehicles' time headway records. To study empirical flow-density diagram(EFD), the probe vehicles with vision sensors were recruited for collecting driving records for nine months and the vision sensor data pre-processing and GIS-based map matching were implemented. Then, we examined the new EFDs to evaluate validity with reference diagrams which is derived from loop detection traffic data. The probability distributions of time headway and distance headway as well as standard deviation of flow and density were utilized in examination. As a result, it turned out that the main factors for estimation errors are the limited number of probe vehicles and bias of flow status. We finally suggest a method to improve the accuracy of EFD model.

Research on Development of Support Tools for Local Government Business Transaction Operation Using Big Data Analysis Methodology (빅데이터 분석 방법론을 활용한 지방자치단체 단위과제 운영 지원도구 개발 연구)

  • Kim, Dabeen;Lee, Eunjung;Ryu, Hanjo
    • The Korean Journal of Archival Studies
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    • no.70
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    • pp.85-117
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    • 2021
  • The purpose of this study is to investigate and analyze the current status of unit tasks, unit task operation, and record management problems used by local governments, and to present improvement measures using text-based big data technology based on the implications derived from the process. Local governments are in a serious state of record management operation due to errors in preservation period due to misclassification of unit tasks, inability to identify types of overcommon and institutional affairs, errors in unit tasks, errors in name, referenceable standards, and tools. However, the number of unit tasks is about 720,000, which cannot be effectively controlled due to excessive quantities, and thus strict and controllable tools and standards are needed. In order to solve these problems, this study developed a system that applies text-based analysis tools such as corpus and tokenization technology during big data analysis, and applied them to the names and construction terms constituting the record management standard. These unit task operation support tools are expected to contribute significantly to record management tasks as they can support standard operability such as uniform preservation period, identification of delegated office records, control of duplicate and similar unit task creation, and common tasks. Therefore, if the big data analysis methodology can be linked to BRM and RMS in the future, it is expected that the quality of the record management standard work will increase.