• Journal of Digital Convergence
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• v.18 no.7
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• pp.339-346
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• 2020

The purpose of this study was to investigate the relationship between academic efficacy and vocational identity according to the private and public self-consciousness of college students. For this purpose, 263 college students completed the questionnaires on self-consciousness, academic efficacy and vocational identity. The collected data were analyzed by using SPSS 22.0 and AMOS 22.0. As a result, both the private and public self-consciousness had a significant positive correlation with vocational identity and academic efficacy. The private and public self-consciousness had different effects on vocational identity(career exploration, career commitment, and career reconsideration) through academic efficacy. Specifically, the private self-consciousness had a direct effect only on the career reconsideration among the factors of vocational identity. Public self-consciousness was indirectly related career exploration, partially mediated by academic efficacy, whereas the association between public self-consciousness and career commitment was fully mediated by it. Based on these results, implications for career education and counseling in convergence era were discussed and suggestions for further study were included.

• Korean Journal of School Psychology
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• v.17 no.3
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• pp.333-356
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• 2020

This study examined the mediating effects of fear of negative evaluation(FNE), fear of positive evaluation(FPE) and disqualification of positive social outcomes(DPSO) on the relationship between public self-consciousness(PSC) and social anxiety(SA) among college students. In this study, SA was divided into social interaction anxiety(SIA) and performance anxiety(PA). Participants included 316 undergraduates who completed a survey. There were three major results. First, PSC, SIA, PA, FNE, FPE and DPSO were positively correlated with each other. Second, FNE, FPE and DPSO had significant mediating effects on the relationship between PSC and SA. Third, when FNE, FPE and DPSO mediated the relationship between PSC and SA, the effect on PA was significantly greater than the effect on SIA, and in the path mediated by FNE, the effect on SIA was greater than the effect on PA. This paper discusses the findings and implications of this study.

• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.705-717
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• 2009

본 연구의 목적은 미국 여대생의 자의식, 물질주의성향, 충동구매와 과시적 소비성향간의 관계에 관하여 조사하는데 있다. 상징적 자기완성이론을 이론적 근거로 하여 가설을 설계하였으며, 설문지 조사법을 이용하여 자료를 수집하였다. 편의표본추출법을 적용하여 미국 중서부지역의 한 대학교의 여대생 315명을 연구대상으로 설문조사를 하였으며, 최종적으로 296명의 응답을 연구결과분석에 이용하였다. Stepwise 회귀분석을 통한 분석 결과 공적 자의식은 물질주의성향과 충동구매성향 및 과시소비성향에 정적 영향을 미치는 것으로 나타났으며, 사적 자의식은 과시소비성향에 부적 영향을 미치는 것으로 나타났다. 또한, 단순회귀분석을 통한 분석 결과 물질주의성향과 충동구매성향 및 과시적 소비 성향 간에 정적인 관계가 있는 것으로 나타났다. 본 연구는 자의식, 물질주의성향, 충동구매와 과시소비 성향간의 관계 메커니즘을 증명해 보임으로써, 사회 심리학적 소비자 행동연구에 이론적 틀을 제시하였다. 또한, 본 연구결과는 미국 여대생을 표적 시장으로 하는 기업이 표적소비자의 소비행동과 심리를 이해하는데 중요한 자료로 이용될 것으로 기대된다.

• The Research Journal of the Costume Culture
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• v.23 no.5
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• pp.876-893
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• 2015

The purpose of this study is to identify the influences of psychological variables and fashion-related psychological variables on purchasing fashion items on the Internet. Boredom proneness and public self-consciousness were selected as psychological variables, and dressing style was selected as a fashion-related psychological variable. It was hypothesized that boredom proneness and public self-consciousness not only influence the purchasing frequency of fashion items on the Internet directly, but also indirectly through dressing style. Data were gathered by surveying university students in Seoul using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for hypothesized relationship testing. The factor analysis of boredom proneness revealed five dimensions, "helplessness," "affective response," "lack of internal stimulation," "lack of external stimulation," and "perception of time." The factor analysis of public self-consciousness revealed two dimensions, "appearance-consciousness" and "style-consciousness," and the factor analysis of dressing style revealed one dimension. The overall fit of the hypothesized model suggests that the model fits the data well. The hypothesized relationship test proved that boredom proneness and public self-consciousness influence the purchasing frequency of fashion items on the Internet indirectly through dressing style. The results implicate effective strategies for Internet shopping malls and suggestions for future study.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.15-47
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• 2020

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs' psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.17-23
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• 2023

This study purports to explore the landscape of welfare attitudes of young generation of Korea in their 20s and 30s focusing upon potential differences from those of older generations. Korea has recently been in the significant debate on pension reform and the disadvantages of relatively young generations has been on of the most crucial issues during the reform. Survey data from 17th Korean Welfare Panel are analyzed and such variable as attitudes toward government expenditure on public pension, health care, old age support, poverty, family and child care and so on. In addition, welfare-related variables such as universalism vs selectivism, tax increase for welfare expenditure, and political orientation are to be analyzed. The results show several findings. First of all, correspondence analysis shows that young generation in Korea are strongly associated with higher education and full time employment compared to older generations. Secondly, the most interested welfare issues of young generations are housing and child support. Moreover, young generations' attitudes toward government expenditure increase differ from those of older generations on the issues of public pension, housing, and family and child support. Lastly, political orientation of those young generation tend to be progressive and they support universalism in welfare policy, but they do not support tax increase for welfare purpose, which, I would say, is inconsistent.