• Title/Summary/Keyword: 공동창출

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The Moderating Effect of Activation Factors : An Empirical Study on the Motivation of Co-creation Participation (공동가치창출을 위한 활성화 정책이 참여 동기에 미치는 조절 효과 분석)

  • Kim, Na-Rang;Hong, Soon-Goo;Kim, Jong-Ki
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.227-236
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    • 2016
  • Co-creation is an important approach to innovation that uses internal and external sources for value creation. This study identified the effects of intrinsic motivation, extrinsic motivation, and the moderating effects of activation factors using multiple regression and moderated multiple regression. To this end, 181 usable questionnaires were collected and analyzed. The result of analysis showed that intrinsic motivation had the significant meaning and the moderating effects of activation factors on the relationship between extrinsic motivation and co-creation participation exist. Companies may use this result to activate the co-creation participation of the customer. The future study analyzed by survey responses in multiple layers will improve the generalization of the study.

Study on the behavioral model of co-creation by customers (고객의 공동가치창출 행태 모형 연구)

  • Kim, Na Rang;Hong, Soon Goo;Kim, Jong Ki;Park, Soon Hyung
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.2
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    • pp.59-72
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    • 2016
  • The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer's perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer's perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.

The Design of Conceptual Framework and Platform for Collaborative Innovation and Convergence (공동혁신과 융합을 위한 개념적 프레임워크 및 플랫폼 설계)

  • Park, Young-Jae
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.101-109
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    • 2015
  • Traditionally, the value of a product or service was provided to customers by the manufacturer. However, in modern society, participation of consumers in the production of goods and services is widely integrated into the general activities of corporations. Collaborative innovation refers to the company and customer working together in creating value with the customers participating in the designing, production, marketing, and sales of products. Accordingly, it would be ill-fitted to conduct collaborative innovation using previous business methods. Though collaborative innovation in the business sector is expected to increase, there are limits to its implementation at present. This study proposes framework in developing collaborative innovation-purpose business models and a conceptual platform for its execution.

Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm (첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출)

  • Park, Changhyun;Lee, Heesang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4191-4197
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    • 2014
  • Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

LUXKO (럭스코 - 광산업공동브랜드(LUXKO) 조달청 우수조달 공동상표 물품지정 추진)

  • 한국광산업진흥회
    • Photonics industry news
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    • s.67
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    • pp.20-21
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    • 2011
  • 우주조달 공동상표란 중소기업자간 기술공유 및 이전, 공동생산 및 판매, 공동A/S망 활용 등 정부차원의 판로확대 및 고용창출지원을 목적으로 추진되는 사업으로서 5개 업체 이상의 중소기업자가 판매활동을 강화하기 위해 개발 보유한 공동상표의 물품 중 참여기업간 기술개발, 생산의 효율성, 품질향상등의 시너지 효과가 크고 성능 품질이 우수한 물품을 '우수조달 공동상표 물품'으로 지정하여 정부 구매율 통한 판로를 지원하는 사업이다.

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The Conceptual Model for a Co-creation Platform (공동가치창출을 위한 플랫폼 개념모델)

  • Hong, Soon-Goo;Han, Se-Eok;Lee, Hyun-Mi;Kim, Jong-Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.3
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    • pp.127-136
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    • 2014
  • As a new management paradigm, co-creation for creating new value through collaboration with stakeholders, including customers, distributers, suppliers, and partner organizations has been issued in the private and public organizations. To collectively create new value, effective communication tools among the interest groups should be provided. In fact, most of organizations have utilized information technology such as home pages and SNS for distributing information and respecting customer opinions. However, they are seriously experiencing in difficulty of systematic management and overlapped investment on information technology for co-creation. Thus, this study proposes the conceptual model for co-creation platform through case studies and it is verified by scenario analysis and experts. The study contributes to accumulate knowledge in the area of co-creation platform. It also defines the requirements and the functions for the design of co-creation platform for practitioners.

The Spatial Structure of the Production of Technological Knowledge in the Korean Photonics Industry (한국 광산업(光産業) 기술지식 창출의 공간구조)

  • Lim, Young-Hun;Park, Sam-Ock
    • Journal of the Korean Geographical Society
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    • v.44 no.3
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    • pp.355-371
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    • 2009
  • The purpose of this study is to investigate the spatial structure of the production of technological knowledge in the Korean photonics industry. Patent data were used as a proxy of knowledge production. The data were gathered by keywords among the registered patents which were applied from 1996 to 2007. The photonics industry patents registered at United States Patent Trademark Office(USPTO) show that Korea and Taiwan, as a latecomer, have rapidly increased. The photonics industry patents registered at Korean Intellectual Property Office(KIPO) were analyzed by type of application: single-applicant and co-applicant patents. The analysis of single-applicant patents shows that technological knowledge in the Korean photonics industry has been produced mainly in Seoul, Suwon, and Daejeon. The degree of spatial bias, however, has been slightly decreased during the study period. Above-mentioned regions are also main centers in the analysis of co-applicant patents, but the forms of inter-regional cluster and network are different over time. It is because agents participating in co-applicant patents are diverse and increased. Furthermore, it seems that policies, such as the improvement of the infrastructure of ICT, the promotion of the photonics industry and the industry-university-institute collaboration, are very influential.

A Conceptual Study for Utilizing IPTV as an Aid for Co-Creation of Value in Future Education

  • Kim, Nam-Ju;Kim, Sung-Wan
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.10
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    • pp.61-76
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    • 2021
  • Nowadays, a lot of educational TV programs have focused on the program providers' perspective, namely through goods-dominant (G-D) logic. However, the growing development of current technologies such as IPTV with AR and VR has opened opportunities to go beyond a provider-centered perspective and to add the co-creation of value, since value can be created through the interaction between learners and the TV programs themselves. With this in mind, learner-centered TV programs, which are based on service-dominant (S-D) logic, should be offered through educational TV channels. This conceptual paper summarizes, analyzes, and synthesizes the present status of IPTV in education and suggests a new instructional approach for utilizing TV in future education based on value co-creation through learner participation. Three principles (service-dominant logic as an educational service design principle, goal-based scenario for instructional design, IPTV as state-of-the-art technology innovation) are suggested for designing educational IPTV programs.