• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.893-908
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• 2011

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.4
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• pp.59-71
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• 2021

This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchical multiple regression. The results showed that restaurants' physical environments was statistically significant influencing factors on customers' positive word-of-mouth and return intention. Hygiene environmental variables did not moderated the relationship between restaurants' physical environments and customers' word-of-mouth whereas hygiene environmental variables did moderated the relationship between restaurants' physical environments and customers' return intention. The results of this study suggested that restaurant business owners need to maintain clean environment and to continuously educate employees to protect customers from COVID-19 spread.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.6
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• pp.143-158
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• 2020

This study examines the effect of VMD (Visual merchandising) of unmanned stores and the affordance of unmanned systems on a customer's value and intention of revisit. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 297 customers with experience in unmanned stores. The results of the study confirm the positive effects of the unmanned system's affordance and unmanned stores' VMD on customer value. In addition, there is a positive relationship between a customer's value and intention of revisit. The study provides valuable insights into the sustainability of unmanned stores after post-COVID 19 and the importance of developing unmanned stores' VMD and affordance.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.477-486
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• 2015

The purpose of this research is to identify the service quality of The Independence Hall of Korea, and to investigate what factors of service quality influence to the customer satisfaction and the customer revisit intention As a result of the study, service quality for The Independence Hall of Korea was proposed to be four factors of tangibility, responsiveness, assurance, empathy. It turns out that if the service quality of responsiveness and empathy provided by The Independence Hall of Korea improves, the customers' satisfaction would be increased, and If the customers are satisfied with the service, visitors' intention to revisit would be influenced. The result of the research suggests that the Korea Independence Hall should manage and control these service quality factors to improve customer satisfaction and revisit intention.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.407-416
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• 2014

The purpose of this study is to identify the effect of physical environment on customer satisfaction and revisit intention. The questionnaire was distributed from October 1st to 31st, of the 250 distributed questionnaire 221 copies were used in the analysis to give a response rate of 88.4%. The results of the study were as followed; Firstly, it was found that perception of customers regarding physical environment of a buffet restaurant are cleanliness, entertainment, aesthetics, convenience and comfort. Secondly, it appeared that cleanliness of physical environment of buffet restaurant had the most influence on customer satisfaction. Thirdly, it also indicated that customer satisfaction had a influence on revisit intention. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.53-66
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• 2016

Present study confirmed the influential relationships among menus choices, IMC activities, customer satisfaction and revisit intention as perceived by Italian restaurant consumers to establish the marketing strategy. The results are as follows: The menu choice traits of the Italian restaurants have proved that menu quality, menu composition, and physical offer have significant influences on the customer satisfaction. In addition, all the factors of menu choice traits except physical offer have significant effect on the customer's revisit intention. Furthermore, the IMC activities of the Italian restaurants have been proved that the advertisement and the public relations have significant influence on the customer satisfaction and revisit intention, but there was no signigicant impact with personal selling. Last, the customer satisfaction has been identified as a critical antecedent of revisit intention in this study.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.520-528
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• 2015

The purpose of this study is to examine how the purpose of visiting coffee shop affect the customer's ethics and customer's revisit intention. A total of 247 effective questionnaires for empirical data analyses were obtained from the university students who had the experiences of visiting coffee shops. Trough the literature review it was suggested that three factors of visiting purpose encompassed studying(working), leisure time, coffee & snack. To test the proposed hypotheses, exploratory factor analyses and multiple regression analyses were conducted. The results showed that two factors, studying(working) and coffee & snack, of visiting purpose influenced customer's ethics significantly. Among three factors, leisure time and coffee & snack were found to affect customer's revisit intention significantly. Based on the results, the meaningful implications and limitations were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.301-312
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• 2016

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.254-266
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• 2016

The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

• Management & Information Systems Review
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• v.31 no.4
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• pp.197-215
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• 2012

The purpose of this study is to verify the influence on customers' experiences of products, prices, places of advertisements, staffs, and physical environments, and the impact on store attitudes and revisit intentions of the customers' experiences. For this, in this study marketing activities and store attitude factors were selected as sub-factors and the empirical analysis was carried out. As a result of the analysis, of dimensions that comprise those marketing activity factors, physical environments, prices, and places had a positive impact on store attitudes. In addition, the stores' positive attitude on hypermarkets had a positive influence on the customer's revisit intention. The results of the study suggest that hypermarkets can utilize the experiential marketing using customer experience factors as their important strategic factor through moving away from their traditional marketing activities.