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http://dx.doi.org/10.9723/jksiis.2020.25.6.143

The Effect of VMD of Unmanned Stores and Affordance of Unmanned Systems on Customer Value and Revisit Intention  

Joung, Hyun Suk (계명대학교 경영학부)
Kim, Mi Sook (계명대학교 경영학부)
Hong, Kwan Soo (계명대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.25, no.6, 2020 , pp. 143-158 More about this Journal
Abstract
This study examines the effect of VMD (Visual merchandising) of unmanned stores and the affordance of unmanned systems on a customer's value and intention of revisit. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 297 customers with experience in unmanned stores. The results of the study confirm the positive effects of the unmanned system's affordance and unmanned stores' VMD on customer value. In addition, there is a positive relationship between a customer's value and intention of revisit. The study provides valuable insights into the sustainability of unmanned stores after post-COVID 19 and the importance of developing unmanned stores' VMD and affordance.
Keywords
Unmanned system and stores; Affordance; Customer value; Revisit intention; VMD;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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