• Title/Summary/Keyword: 고객경험관리역량

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Effect of Customer Experience Management Capability on Job Satisfaction and Customer Orientation of Service Firms : Focus on the Bank Service (서비스기업의 고객경험관리역량이 직무만족 및 고객지향성에 미치는 영향 : 은행서비스를 중심으로)

  • Joung, HyunSuk
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.99-117
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    • 2022
  • This study examines the effect of customer experience management capability of a bank and job satisfaction and customer orientation of the frontline employee in bank. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 321 employees working in banks. The results of the study confirm the positive effects of employee training, employee empowerment, employee evaluation, cross functional work of customer experience management capability is job satisfaction and customer orientation. But channel integration is not supported job satisfaction and customer orientation. Performance management influenced customer orientation through job satisfaction. The study provides On a theoretical level valuable insights into the customer experience management competency at the organizational unit and but there is also a limitation that firms the is limited.

Exploratory Study on the Phenomena of Entrepreneurship Education in Food and Agriculture Sectors Based on the Grounded Theory Approach (근거이론접근법에 기반한 농식품분야 창업교육현상에 관한 탐색적 연구)

  • Seol, Byung Moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.33-46
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    • 2020
  • This study analyzes the entrepreneurship education phenomena for agri-food entrepreneurs whose main business is the production of agricultural products and the sale of processed products, using the qualitative study Strauss & Corbin(1998)'s evidence theory approach. From the entrepreneur's point of view, I would like to summarize the phenomena that appear in education, and to prepare a theoretical basis for explaining the phenomena. The importance of entrepreneurship education is emphasized to cultivate the ability to develop and provide products tailored to customers. The necessity of education leads to an increase in demand according to the situational awareness of the founders, and the quantitative increase in entrepreneurship education in the agri-food sector is a clear trend. Inevitably, the need for various discussions on systematic and effective entrepreneurship education is raised. For the study, an interview was conducted with preliminary or entrepreneur who have experienced entrepreneurship education in the agri-food sector. As a research method, I use Strauss & Corbin(1998)'s approach and analyze qualitative data using QSR's NVIVO 12 program. Through this study, it was found that contextual and systematic entrepreneurship education in the agri-food sector has the effect of strengthening competitiveness and strengthening sales. There is a need for follow-up management of trainees. Strengthening the competitiveness of start-ups is based on training professional manpower through education and linking regions with cities. Strengthening sales is based on product planning and market development. This study explores entrepreneurship education in the agri-food sector, which has not been actively conducted in the past. Exploratory analysis on the experiences of the founders of agri-food sector as education demanders has an important meaning for understanding the phenomenon of start-up education.

The Effect of Psychological Characteristics and Competency Factors of Traditional Market Merchants on Business Performance: Focusing on the Moderating Effect of Government Support Policies (전통시장 상인의 심리적 특성과 역량요인이 사업성과에 미치는 영향에 관한 연구)

  • Kim, Da Hee;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.141-158
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    • 2022
  • This study identifies related factors by analyzing the effects of the psychological characteristics and competency factors of traditional market merchants on business performance, and at the same time verifies the moderating effect of government support policies. The research focus was on verifying the causal relationship. This study was conducted targeting the representative traditional market merchants in the metropolitan area who have experience in traditional market specialization projects or are currently in the process of specialization projects. An empirical study was performed based on the collected data. The analysis results are as follows. First, it was found that self-esteem as a psychological characteristic factor of merchants, customer management competency as merchant competency, and informatization capability had a significant positive (+) effect on financial performance among business performance. Second, as a result of examining the moderating effect of government support policies, it was found that product capability had a significant positive (+) effect on financial performance among business performance. It was found that self-esteem and product competency had a significant positive (+) effect on the will to continue business among business performance. The practical results of this study are the research papers to measure the business performance of traditional market merchants using the government support policy as a moderating variable, using the psychological characteristics and competency factors of traditional market merchants as independent variables. For this purpose, it will be positively evaluated that the psychological characteristics of merchants and merchant competency factors affect business performance, and that meaningful research results are derived by analyzing the moderating effect of government support.

The Effects of the Competency and Market Characteristics of Traditional Market Merchants on Business Performance (전통시장 상인의 역량과 시장특성이 사업성과에 미치는 영향)

  • Lee, In Sun;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.5
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    • pp.105-113
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    • 2019
  • This study focuses on analyzing the key success factors of the traditional market by analyzing the impact on the business performance of merchants in the traditional market. Based on the existing research on entrepreneurship, psychological characteristics, capabilities, and physical characteristics of the market were considered as merchant characteristics. As a result, the risk characteristics and merchant pride, which are internal characteristics of merchants, have a significant effect on business performance. Among the competencies of merchants, product competency, customer management competency, and price competency were found to have a significant impact on business performance. Among the physical characteristics of the market, reputation and product diversity were found to have a significant effect on business performance. The results of this study are meaningful to empirically prove the relevance of the merchant's internal characteristics and capabilities, and the market's physical characteristics to the business performance of market merchants. Could be utilized. However, the limitation of this study is that there may be differences in each industry in the case of market merchant products. In future studies, empirical studies on the trader's relevance to business capability and business performance should be continued.

시스템 개발 프로세스 관리 능력의 향상을 위한 방안: 지식관리적 접근방법

  • 김성근;이진실;원은희
    • Proceedings of the Korea Database Society Conference
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    • 1998.09a
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    • pp.509-524
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    • 1998
  • 정보시스템 개발노력의 상당수는 실패로 끝나고 있다. 최근 통계에 따르면 정보시스템 개발 프로젝트의 반은 실패로 끝난다고 한다[kaplan, 1998]. 이와 같은 높은 실패율은 시스템 개발을 위한 노력을 체계적으로 투입하지 못하고 개발 프로젝트를 관리하기 위한 노력을 단위프로젝트 차원에서만 집중시키는데서 연유한다고 생각된다. 다시 말해 장기적인 관점에서 개발조직의 역량 향상이라는 보다 근본적인 목표를 간과하고 있는 것이다. 이러한 점에 착안하여 소프트웨어 엔지니어링 분야에서는 정보시스템 개발과 관련'한 개발 조직의 능력을 향상시키기 위한 다양한 접근방법이 제시되고 있다. 개발조직의 개발 프로세스 성숙도를 진단하기 위한 측정도구로 개발된 카네기멜론대학의 CMM(Capability Maturity Model)과 ISO 에서 정의한 표준인 SPICE (Software Process Improvement and Capability dEtermination) 모델이 그 대표적인 예에 속한다. 그러나 이와 같은 모델들은 개발조직의 프로세스 개선을 위한 방향과 요건은 제시하고 있지만, 이를 조직 내에서 구현하기 위한 구체적인 방법이나 수단은 제시해주지 못하고 있다. 따라서 이러한 접근방법 역시 소프트웨어 엔지니어링 역량 이나 개발경험이 일천한 우리 현실에서는 부분적인 성과 이상을 기대하기는 어려웠다. 본 연구에서는 이와 같은 문제점이 개발 프로젝트와 관련된 경험이나 지식을 효과적으로 추출하고, 획득하고, 체계화하고, 시스템화하여 조직 내에서 활용하려는 노력이 부족한기 때문이라고 본다. 이에 본 연구에서는 개발조직의 역량 향상을 위한 지식관리적 접근 방법의 세가지 유형을 제시하기로 한다.>$Ca^{2+}$ 는 뿌리에서, $Mg^{2+}$ 는 잎에서 많았으며, $PO_4$$^{-}$ 는 과실과 줄기에서 많았다. 배지간에 따른 차이는 나타나지 않았으며, $K^{+}$, $Ca^{2+}$$Mg^{2+}$ 는10:0에서, $PO_4$$^{-}$ 는 8:2에서 각각 많았다.해 제품을 판매하였으며, 기업 및 제품이미지 제고를 위한 고객에 대한 서비스도 강화하고 있었다. 통신기기업체내지 소프트웨어 산업으로의 진출이 가능할 수 있도록 상호진출을 허용할 필요가 있다고 본다. 이를 위해서 우리 나라 정부 역시 미국처럼 새로운 통신개혁법을 만들 필요가 있다. 새로운 통신개혁법의 핵심적인 사항으로서 첫째, 통신과 CATV간의 상호진입을 허용, 둘째, 통신사업자가 통신관련 기기산업에 참여할 수 있는 규제완화를 허용, 셋째, 유아단계에 있는 소프트웨어 및 컨테트산업을 육성하는데 산업육성책 수립 등을 적극적으로 추진하여야 할 것이다. 그리고 현재 국내 재벌기업들로 구성되어 있는 기반산업을 지원하는 기술개발 지원체제와 육성정책을 소프트웨어 및 컨텐트의 응용산업으로 개편할 필요성도 제시되며, 이를 위해 범부처 차원에서 소프트웨어 및 컨텐트 육성정책을 지원하는 종합적인 대책을 마련해야 한다고 본다.서, Li-K, Li-Na탄산염에 대하여 부 식거동을 검토한 결과, 가압하에서 내식성이 향상되는 것이 발견되었다. 이유로서는 가압하에서 용융탄산엽의 증가된 산화력으로 보다 치밀한 내식성 산화물 피막이 형성되기 때문으로 생각되고 있다. 또

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The Relationship Between Hospital Customers' Perceived Value, Attachment and Re-use Intention : Moderating Effect of Hospital Image (중소병원 이용고객의 지각된 가치, 애착, 재이용의도간 관계 연구)

  • Sin, Kyung-sook;An, Un-seok
    • Journal of Venture Innovation
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    • v.5 no.1
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    • pp.19-37
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    • 2022
  • The purpose of this study was to find out what could be the cause of increasing the re-use intention for the continuous management of customers in terms of finding a strategic plan for the survival of Medium Sized Hospital To this end, a hypothesis for the direct effect verifying the structural relationship, a hypothesis for the mediating effect of attachment, and a hypothesis for the moderating effect on the hospital image were presented. The survey analysis results for customers who experienced the services of 5 Medium Sized Hospital in Gyeonggi-do were as follows. First, The results of analysis of the effect of Medium Sized Hospital customers' perceived value on reuse intention are as follows. all sub-factors of perceived value did not have a significant effect on reuse intention. This is significant in that it shows that the change occurred due to the involvement of attachment. Second, the results of examining the mediating effect of attachment in the relationship between the perceived value of small and medium hospital customers and their intention to reuse are as follows. Attachment to doctor's competency significantly mediated the relationship between quality value and reuse intention, emotional value and reuse intention, and social value and reuse intention. Significantly mediated the relationship between the provinces and the relationship between the price value and the intention to reuse. Third, hospital image significantly adjusted the relationship between quality value and medical technology competency. Based on the above results, it is necessary to establish a strategy of value perceived by customers as a strategy to increase the reuse intention of small and medium hospital customers. Therefore, the strategic goal setting of this value should be 'promoting attachment', and since the hospital image adjusts the perceived value and attachment of small and medium hospital customers, it is an image strategy that allows customers to appreciate their attachment to doctors and medical technology more highly. will have to establish.

The effect of transformational leadership recognized by members of the telemarketing organization on organizational performance-centered on the moderating effect of followership (텔레마케팅 조직구성원이 인식한 변혁적 리더십이 조직성과에 미치는 영향-팔로워십의 조절효과를 중심으로)

  • JiHyun Shim
    • Journal of Service Research and Studies
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    • v.12 no.3
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    • pp.45-59
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    • 2022
  • This study attempted to investigate how the transformational leadership perceived by flowers of telemarketing organizations. In particular, this study explored the moderating effect of followership in the relationship between transformational leadership and organizational performance. To verify the research model, 321 surveys collected from 10 domestic call centers were analyzed. Reliability, correlation, factor analysis, and hierarchical regression analysis were performed, and as a result of the analysis, it was found that the transformational leadership in the telemarketing organizations had a positive effect on organizational performance. In addition, it was confirmed that goal consistency, proactive participation, critical thinking, and team spirit, which are the four sub-variables of followership, all have a positive (+) effect on organizational performance, and both goal consistency and proactive participation moderate the relationship between transformational leadership and organizational performance. Considering the special working environment of telemarketing organizations, the results of this study suggest the need for a corporate educational role to increase transformational leadership and followership and the need to build environments by setting up an atmosphere for members to exercise follow-up, and opening up communication structures for members to follow.