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http://dx.doi.org/10.18807/jsrs.2022.12.3.045

The effect of transformational leadership recognized by members of the telemarketing organization on organizational performance-centered on the moderating effect of followership  

JiHyun Shim (Sookmyung Women's University)
Publication Information
Journal of Service Research and Studies / v.12, no.3, 2022 , pp. 45-59 More about this Journal
Abstract
This study attempted to investigate how the transformational leadership perceived by flowers of telemarketing organizations. In particular, this study explored the moderating effect of followership in the relationship between transformational leadership and organizational performance. To verify the research model, 321 surveys collected from 10 domestic call centers were analyzed. Reliability, correlation, factor analysis, and hierarchical regression analysis were performed, and as a result of the analysis, it was found that the transformational leadership in the telemarketing organizations had a positive effect on organizational performance. In addition, it was confirmed that goal consistency, proactive participation, critical thinking, and team spirit, which are the four sub-variables of followership, all have a positive (+) effect on organizational performance, and both goal consistency and proactive participation moderate the relationship between transformational leadership and organizational performance. Considering the special working environment of telemarketing organizations, the results of this study suggest the need for a corporate educational role to increase transformational leadership and followership and the need to build environments by setting up an atmosphere for members to exercise follow-up, and opening up communication structures for members to follow.
Keywords
transformational leadership; followership; organizational performance; telemarketer; telemarketing organization; proactive participation;
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Times Cited By KSCI : 1  (Citation Analysis)
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