• Journal of Korean Society of Transportation
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• v.27 no.3
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• pp.119-130
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• 2009

The aim of this study is to analyze the effects of DVR(Driving Video Recorder) operation on decreasing the number of traffic accidents, the cost of traffic accident claim, and the behavioral change in drivers' driving. The data for this research are obtained from taxi drivers in Busan. For this, Structural Equation Model and two-way ANOVA are employed for empirical analysis. Overall results of this study show that the number of traffic accidents of 4 taxi corporations in Busan has decreased by average 32.7 percent after using DVRs. In addition, as to the cost of taxi accident claims, it is expected that the DVR operation has a considerable effect on economic benefits of taxi corporations. Moreover, this study could make clear the difference in behaviors between DVR users and non-users, and discriminate the positive and negative impacts of the DVR operation on the drivers' driving behavior. The study quantitatively examined the indirect impact of 'attitude', 'subject norm' and 'behavioral control' factors on planned 'behavior', and the direct impact of 'behavioral control' factor on the planned 'behavior'. This study suggests that they should add the video recoding function of DVRs when operation recorder(blackbox for the car) is obligatorily set up on cars for business by traffic security law.

• Information Systems Review
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• v.18 no.2
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• pp.151-171
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• 2016

With the widespread adoption of mobile devices, such as smart phones and smart pads, as well as the rapid growth of mobile technologies, consumer shopping patterns are changing. This study investigates key factors of consumer purchasing intention in a mobile shopping mall context by incorporating trust belief into the theory of planned behavior. We posit perceived usefulness, perceived enjoyment, perceived ease of use, and trust belief as antecedents of behavioral attitude toward mobile shopping malls. Moreover, social influence and security are identified as key enablers of trust belief on mobile shopping malls. Data collected from 154 consumers with purchasing experience in mobile shopping malls are empirically tested against a research model using partial least squares. Analysis results show that behavioral attitude and perceived behavioral control significantly influence purchasing intention. Moreover, this study reveals the significant effects of perceived usefulness and perceived enjoyment on behavioral attitude. Trust belief indirectly influences purchasing intention through behavioral attitude and is significantly affected by social influence. Understanding consumer purchasing decision-making processes in mobile shopping malls can help service providers to develop effective marketing and operation strategies and campaigns.

• Journal of the Society of Disaster Information
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• v.19 no.1
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• pp.161-172
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• 2023

Safety education delivered to construction workers in a lecture manner has limitations in concentration and immersion, so delivery power and interest are low. In order to improve unstable behavior through education and prevent safety accidents, it is necessary to change the paradigm to hands-on education. Purpose: Experiential safety education aims to contribute to preventing accidents for construction workers by quickly recognizing risks, improving emergency response skills, and verifying the effectiveness of pre- and post-learning. Method: Based on a survey of workers who experienced the same work environment as the actual construction site, an opinion survey on the pre- and post-safety experience education and a variable measurement tool were planned, and a research hypothesis was established. Results: The Bayesian theory and MC simulation analysis were used to analyze the structural equation model, and the change in construction worker behavior was confirmed through the intended safety (A), non-experiential education in the sub-area of anxiety (B), average, standard deviation, and minimum and maximum values. Conclusion: The effect of education and industrial accidents are reduced only when construction workers are motivated to participate.

• Journal of Korean Home Economics Education Association
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• v.30 no.3
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• pp.175-193
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• 2018

The course of home economics education is the one that fosters the ability to solve life problems. The life problem is permanent involving the individual, family, and society in overall. Thus, this study was to compose a class which applied the backward design model suggested by Wiggins and McTighe focusing on the usability of it in the educational filed of the home science to overcome the limitation of the education in the filed based on that critical mind. Therefore, this study developed the teaching·learning plan applying the backward design model to the 'Food and Nutrition' unit of the home economics education. It is expected that the unit and the teaching plan are used as materials for the class on the dietary life unit which is meaningful for learners in the educational field of the home economics education.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.212-224
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• 2017

This study was conducted in order to raise a question regarding limitations of career guidance as career guidance programs for university students are limited to career planning and preparation and fail to deal with career management after being employed. Accordingly, it investigated the effects of career maturity, which is mainly studied among university students, on protean career attitude and effects of protean career attitude on subjective career success. To that end, this study built a research model based on the effects of career maturity and protean career attitude on subjective career success of university students and analyzed data collected from 273 university students based on the research model. The result showed that career maturity of university students had positive effects on their protean career attitude. Especially, in career maturity, planning and independence had significant effects on protean career attitude. However, in career maturity attitude, attitude toward work had negative effects. Also, protean career attitude of university students had significant effects on subjective career success. This study aimed to explain the relationship between career of university students and relevant behaviors and perception by clarifying the structural relationship among planning, independence, attitude toward work, protean career attitude, and subjective career success. Based on the results of this study, it was suggested that career management theory should be newly introduced into career guidance program of university students.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.213-223
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• 2021

It is very important to build a safe walking environment for children because children are more likely to be exposed to traffic accidents than adults due to their behavioral and physical characteristics. Therefore, this study analyzed the characteristics of road and transportation safety facilities that affect pedestrian traffic accidents around school zones using spatial poisson regression. The pedestrian-vehicle crash data in Seoul 2016-2018 was provided by the Traffic Accident Analysis System(TAAS). The main analysis results are as follow; First, the more intersections and the higher percentage of neighborhood roads in the school zone, the higher the risk of pedestrian traffic accidents. Second, the pedestrian push button was found to reduce the occurrence of pedestrian traffic accidents. Third, except for the pedestrian push button, none of the transportation safety facilities considered in this study were effective in reducing the risk of pedestrian traffic accidents. On the other hand, if not only the improvement of physical facilities but also non-physical factors such traffic safety education are supported, the effect for reducing traffic pedestrian traffic accidents in the school zone is expected to be further maximized.

• International Commerce and Information Review
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• v.16 no.3
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• pp.25-50
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• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• The Journal of Korean Institute for Practical Engineering Education
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• v.2 no.1
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• pp.64-70
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• 2010

The purpose of this study is to understand students' use intentions of Web Based Collaborative Learning (WBCL) system. To meet this purpose, we developed a research model based on the Decomposed TPB. This model contains 5 influencing factors: Explicit social influence(EXSI) and Implicit social influence(IMSI), Perceived Usefulness (PU), Perceived easy of use(PEOU), Perceived Playfulness(PP). Data was collected 254 university students from two different institutions. Also, the analysis is conducted to do the hypothesis testing by using PLS 3.0. The result shows that influence factors except PEOU have a important and significant impact on user Behavior Intention(BI). Using WBCL system and learning tool, team leader(that is referent) and members can be a good interaction. For these same reasons, We found that especialy Explicit social influence(EXSI) and Implicit social influence(IMSI) are special influence factors in reference group.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.126-134
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• 2012

The researchers of this study closely looked into the methods for cognitive-scientific approach to problems of marine design at a time when the overall values of marine cultures are acknowledged in full scale. To that end, the researchers analyzed the problems and problem-solving process for the initial approach to marine design. At the same time, the researchers made the matrix of the design-developmental directions by cognitive scientific approach. After selecting the subjects, the researchers collected verbal protocol and behavior protocol which were shown in the process of a designer's thinking. This was for the sake of protocol analysis which is the representative research technique of cognitive science. Based on the collected data, the researchers empirically analyzed the behavior patterns shown in the marine design process so as to develop the design behavior-graph pattern of designers in an objective and systematic way. The behavior graph was helpful for looking into the initial developmental directions of design and for predicting cognitive structure of designers. The researchers hope that this study will become a fundamental material for predicting cognitive directions of designer for planning and designing the marine design.

• The Journal of Korean Association of Computer Education
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• v.16 no.6
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• pp.21-32
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• 2013

Since creativity has been emphasized and creative problem solving has also been a big topic recently, various kinds of research works have proceeded. Among them, this paper focuses on abstract thinking and growth mindset, which affect on problem solving. Also, this paper analyzes what kinds of relationships time perspectives and smart-phone addiction have with the two factors and how they influence on them. In order to do so, we survey on 441 primary, middle, high school, and college students. Our analysis results cover the relationships among the two factors, smart-phone addiction level, present-hedonic perspective, and future time perspective. In addition, we analyze the relationship among the factors with a structural equation model. By doing these, we propose educational alternatives in terms of time and plan to improve our adolescent's abstract thinking level, which helps their problem solving skills and their academic achievement.