• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.141-147
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• 2007

오늘날 다양하고 복잡해지는 고객들의 요구를 충족시키기 위해 고객과의 관계를 구축하고 유지하기 위한 고객관계관리(CRM)가 중요해지고 있다. 금융기관에서도 CRM이 중요해짐에 따라 금용 기관의 CRM 패키지 도입 필요성이 높아지고 있다. 본 연구에서는, 금융기관에서 고객관계관리를 위해 CRM 패키지를 도입할 때 고려해야 할 중요한 요소가 무엇인지 알아보고자 한다. 다기준 의사결정 모델 중 계층분석적 의사결정방법인 AHP 기법을 활용하여 요소들의 상대적 중요도와 우선 순위를 조사함으로써 금융기관에서 CRM 패키지를 도입하고자 할 때 가장 중요하게 고려해야 할 요소를 파악하고, 금융기관의 CRM 패키지 도입을 위한 가이드라인을 제시해 본다.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.109-113
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• 2011

수자원사업은 합리적이고 신뢰성 있는 의사결정이 필요한데 그동안 주로 경제성분석에 의존하여 왔다. 본 연구는 경제성분석위주의 기존 방법을 탈피하여 사업 필요성과 투자 타당성을 다양한 각도로 평가할 수 있는 합리적이고 객관적인 수자원사업 대안선정과 투자우선순위결정 방법을 도출하고자 하였다. 이를 위해, 대안 간에 동일한 기준으로 종합평가점수를 산정하여 우선순위를 결정할 수 있도록 다기준의사결정모형을 개발하였다. 적용결과는 취약성 기준에 큰 영향을 받으며, 정책적 기준, 경제성 기준의 순으로 분석되었다. 이는 전문가 설문에 의한 평가기준별 가중치의 영향으로, 수자원사업은 단순히 경제성 분석만으로 평가를 해서는 안 됨을 의미한다. 본 연구는 대규모의 예산이 투입되는 수자원사업에 대한 효율성과 취약지역에 대한 형평성을 제고하는데 기여할 수 있을 것으로 판단된다.

• Journal of the Korean association of regional geographers
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• v.9 no.2
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• pp.135-152
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• 2003

The purpose of this study is to suggest the model of supporting decision making and the method of evaluating criteria and alternatives by value judgement and to apply the model and method suggested to the case of the University Student's housing choice. The criteria and alternatives are evaluated in terms of intuitive judgement and the Analytic Hierarchy Process(AHP). The university students of the Daegu Metropolitan area consider the socioeconomic and environmental factors more important than the characteristics of housing to evaluate their future housing types. In terms of the student's intuitive judgement, socio-educational environment, accessibility, economy, natural environment, and the characteristics of housing are considered in order as an important criteria of evaluating housing. The orders of the important criteria done by an intuitive judgement and the AHP are different. In terms of the AHP, apartment, detached dwelling, and row house are preferred in order as the student's future housing types. The orders of preferred housing types are, however, dynamically changed based on specific criteria. In sum, the model of decision making and the method of evaluating criteria and alternatives by value judgement will be applied to the real problems defined by uncertainty and high risk.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1365-1372
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• 2018

The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.525-533
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• 2015

The evolution of spectrum sharing technology enables the creation of many business scenarios and business models such as TV white space service. Business models considering spectrum sharing should guarantee economic feasibility for service providers and increasing benefit for service users. In addition, new business models should contribute to economic activation in the wireless telecommunication service industry. It is therefore necessary to design quantitative evaluation methods for selection of the best business models. The methods should reflect the various points of view of valuation. Our research addresses evaluation method for business models considering spectrum sharing. We define evaluation indicators to reflect the distinct characteristics of spectrum sharing. Also, we adopt analytic hierarchy process(AHP) to derive the weights of each indicator to evaluate business models considering spectrum sharing.

• Journal of Korean Society of Transportation
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• v.26 no.4
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• pp.195-204
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• 2008

Multi-Criteria Analysis is one method for optimizing decisions that include numerous characteristics and objective functions. The Analytic Hierarchy Process (AHP) is used as a general Multi-Criteria Analysis considering many critical issues. However, since validation procedures for the decision reliability of AHP valuers had been left off existing methodologies, a new methodology including such validation procedures is required to make more reliable decisions. In this research, idea decision results are derived using Monte Carlo Simulation in cases where AHP valuers do not have expertise in the specific project, and these results are compared with the results derived from experts to develop a new analysis model to make more reliable decisions. Finally, this new analysis is applied to various field case studies of road and rail carried out by the Korea Development Institute (KDI) between 2003 and 2006 to validate the new analysis model. The study found that approximately 20% of decisions resulting from the existing methodology are considered prudent. In future studies, the authors suggest analyzing the correlation between initial weights and final results since final results are enormously influenced by the initial weight.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.421-426
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• 2024

The Analytic Hierarchy Process (AHP) converts people's judgment criteria into objective numerical values using pairwise comparisons. However, the need for an excessive number of pairwise comparisons poses a problem. To mitigate this issue, most existing studies have utilized the process separation approach. The method of process separation devised in this study is a "separation and integration approach," where 1) the standard AHP process is used for evaluating judgment criteria, and 2) the Multi-Attributive Utility Technique (MAUT) is applied for comparing alternatives. This AHP-MAUT Hybrid model was applied to a real analysis case, specifically analyzing the transportation choices of commuters between Bundang and Gangnam Station in Gyeonggi Province. The results showed that the computational process was reduced by 42.03% when applying the Hybrid model compared to using the AHP model alone. Furthermore, the choice results of residents using the Hybrid model were compared with those using the standard AHP. The consistency between the two models' choices was 82.1%, indicating a significant level of consistency. In conclusion, this study contributes by presenting a simpler, more convenient, yet equally effective Hybrid model as a new decision-support system alternative to AHP.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05c
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• pp.1693-1696
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• 2003

인터넷의 발달로 웹 상에서 상품을 거래하는 전자상거래가 대두되었고 이러한 거래를 발생시키는 곳이 웹사이트이므로 그 역할은 매우 크다. 따라서, 고객이 선호하는 웹사이트의 비교 분석은 반드시 필요하게 되었다. 본 논문에서는 대표적인 온라인 서점 세 곳의 웹사이트에 AHP(Analytic Hierarchy Process, 분석적 계층과정)를 적용하여 비교 분석하고, 고객이 선호하는 웹사이트를 제안했다. AHP란 어떤 기준에 의거하여 요소들을 선택할 때 사용할 수 있는 의사결정방법이다. 이 논문을 통하여 AHP가 고객이 선호하는 웹사이트 선정 시 매우 유용함을 보여주었고, 나아가 발전가능성이 높은 전자상거래의 다른 분야에도 효과적으로 활용하고자 한다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.192-207
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• 2023

Commercialization of level-4 (Lv.4) autonomous driving applications requires the definition of a safe road environment under which autonomous vehicles can operate safely. Thus, a risk assessment model is required to determine whether the operation of autonomous vehicles can provide safety to is sufficiently prepared for future real-life traffic problems. Although the risk factors of autonomous vehicles were selected and graded, the decision-making method was applied as qualitative data using a survey of experts in the field of autonomous driving due to the cause of the accident and difficulty in obtaining autonomous driving data. The fuzzy linguistic representation of decision-makers and the fuzzy analytic hierarchy process (AHP), which converts uncertainty into quantitative figures, were implemented to compensate for the AHP shortcomings of the multi-standard decision-making technique. Through the process of deriving the weights of the upper and lower attributes, the road alignment, which is a physical infrastructure, was analyzed as the most important risk factor in the operation risk of autonomous vehicles. In addition, the operation risk of autonomous vehicles was derived through the example of the risk of operating autonomous vehicles for the 5 areas to be evaluated.

• Journal of Korea Port Economic Association
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• v.28 no.1
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• pp.263-288
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• 2012

This study aims to define which factors will contribute to vitalization of Saemangeum New Port to secure international competitiveness in order to attract international shipping companies, shippers and forwarders in constructing Saemangeum New Port, and to propose subsequent implications. For research methods of the current study, a factor analysis and a decision making method of analytic hierarchy process(AHP) were used. Through precedent studies, total 11 measuring variables were selected including short entrance and exit channels, main infrastructure development project, tax cut and deregulation, and through a factor analysis, total 3 high rank evaluation factors including 'location and facilities', 'surrounding infrastructure and hydrophile property', and 'local policy and environment'. Analysis results summarizing a test of reliability of measuring variables in this study indicate that as Cronbach alpha coefficient of total 11 measuring variables were turned out to be over 0.8, it is surpassing general average 0.6, which means there is reliability.