• Title/Summary/Keyword: 경험적

Search Result 18,536, Processing Time 0.086 seconds

The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions - Focusing on Start-up Firms - (고객경험이 고객태도와 제품 재 구매 의도에 미치는 영향 - 창업기업 중심으로 -)

  • Joo, Cheol-Keun;Lim, Wang-Kyu
    • Journal of Digital Convergence
    • /
    • v.15 no.6
    • /
    • pp.121-132
    • /
    • 2017
  • In this study, there is a purpose of research to secure competitiveness through the effective utilization of intangible corporate resources of founded enterprises. For this research, we conducted a survey on the way the customers who used the products of the BI center and founders less than 7 years evaluated the founded company. Schmitt's empirical element was examined as a theoretical background, and it was examined whether these empirical factors and attitudes acted as a preprocess in the decision-making process as a repurchase intention. The Result of research is as follows. First, It clearly indicated that customer experience and search experience affected the degree of re-purchase. Second, customer's experience (use experience, search experience, contact experience) were grasped with significant influence on customer's attitude. Third, we discovered that customer's attitude had mediated between customer's experience (use experience, search experience) and re-purchase. This research suggests that if we manage empirical factors well, we can increase the degree of re-purchase and cope appropriately with the limitations of small and medium enterprises.

How to Measure the User Experience? (사용자 경험 측면에서 제품을 평가하는 방법 : 심층 인터뷰, 설문 방법론을 이용한 새로운 평가 방법론)

  • Lee, Ki-Ho;Lee, In-Seong;Jun, Suk-Won;Yang, Seung-Hwa;Choi, Gi-Woong;Kim, Jin-Woo;Park, Seung-Yong;Han, Myung-Hee
    • 한국HCI학회:학술대회논문집
    • /
    • 2008.02b
    • /
    • pp.1-6
    • /
    • 2008
  • 최근 제품이나 서비스를 기획할 때, 사용자 경험 (User Experience)의 측면에 대한 고려를 해야 한다는 이야기가 많아지고 있다. 이는 기능이나 성능을 결정할 때 기능 추가, 몇 %의 성능 상승같이 좁은 방법으로 제품이나 서비스의 기획의 방향을 결정하는 것이 아니라, 사용자가 그 기능이나 성능에서 대해서 어떻게 느끼고, 기능이나 성능을 통해서 어떤 경험을 했는지에 대한 전반적인 고려가 필요하다는 것을 여러 분야에서 공감하고 있다는 증거라 하겠다. 그러나 사용자 경험이라는 개념이 명확하게 정의되어 있지 않고, 그에 대한 실증적인 연구가 부족하여, 더 나은 사용자 경험을 제공하기 위해서 어떤 노력이 필요한지에 대해서 명확하고 쉽게 파악하기 어려운 실정이다. 기존의 HCI 분야에서는 제품이나 서비스를 평가할 때 사용성 (Usability)에 초점을 맞추어서 사용성 평가 (Usability Testing)를 통해서 정량적으로 문제점을 조사하는 방법론에 대한 연구가 많이 이루어졌다. 그러나 이러한 사용성 평가 는 사용자들의 과업 수행 시간, 과업 수행 여부 등 사용자들이 제품이나 서비스를 통해서 진행하는 결과에 대한 성능 (Performance)에 주목하고 있어서 전반적인 사용자 경험을 중요시하는 현재 HCI 가 가야 할 방향과 현업의 필요와는 부합하지 않는다고 할 수 있다. 본 논문에서는 심층 인터뷰를 통해서 사용자에게 제품 경험에 있어서 중요한 요소를 찾아내고, 각 요소를 이용하여 제품에 대한 사용자의 전반적인 경험을 설문으로 물어본 후 구조방정식 모형분석을 통하여 각 경험 요소의 가중치를 도출하였다. 또한 이러한 가중치를 바탕으로 핸드폰, MP3 플레이어, LCD TV, 냉장고의 실제 제품 평가에 적용하여 사용자 경험을 바탕으로 한 제품 평가를 진행하였다. 또한 이러한 방법론을 한국뿐만 아니라 러시아, 독일, 인도의 사용자들에게도 같은 방식으로 진행하여 실증적으로 본 연구에서 개발된 방법론이 가능한지 여부를 확인하였다.

  • PDF

Systematic Determination of Empirical Parameters Used in Helicopter Conceptual Design (헬리콥터 개념설계에 사용하는 경험적파라메터의 체계적인 결정기법)

  • Kim, Won-Jin;Chae, Sang-Hyun;Oh, Se-Jong;Kim, Seung-Bum;Ahn, Iee-Ki;Yee, Kwan-Jung
    • Journal of the Korean Society for Aeronautical & Space Sciences
    • /
    • v.40 no.8
    • /
    • pp.703-710
    • /
    • 2012
  • At the stage of conceptual design of a helicopter, it is a general way using low fidelity analysis methods because of a large number of design calculations and trade-off studies. Determination of empirical parameters used in analysis codes for more practical design, depends on an user's design experiences, which effects on the accuracy and the fidelity of conceptual design results. Thus, more precise and logical method should be required to determine the empirical parameters used in the conceptual design of a helicopter. The present method is to be used not only in verifying the empirical parameters generated by design requirements, but also regenerate them if they contain any errors. Empirical parameters produced by present method were used to design a helicopter with a payload objective and performance constraints of an operating helicopter. As a result, weights and geometries of designed helicopter matched the target value within 5% significance level, proving that the suggested parameter generating method can be useful in the conceptual design of a helicopter.

Empirical Prediction of Acoustic Load of Launch Vehicle Including Jet Impingement (충돌제트 현상을 고려한 발사체 음향하중의 경험적 예측)

  • Park, Seoryong;Lee, Kyuho;Kong, Byunghak;Kang, Kyung Tai;Jang, Seokjong;Lee, Soogab
    • The Journal of the Acoustical Society of Korea
    • /
    • v.33 no.3
    • /
    • pp.153-162
    • /
    • 2014
  • Empirical prediction method of the acoustic load on the fairing is based on jet experimental data on the basis of similarity principle. Representative empirical prediction method, DSM-II(Distributed Source Method-II), is a distributing source method along the jet plume. But the empirical prediction model is limited to reflect the impingement source in real environment because it is based on the free jet data. So, we propose a empirical prediction method considering the impinging jet effect by adding a impingement source in the existing prediction method. Considering the additional source's displacement, spectrum, strength and directivity, we calculate the acoustic load on the KSR-III(Korean Sounding Rocket-III) rocket and compare the results with the existing method and experiment data.

The Effect of empirical value of skin SCUBA diving participants on the emotional response and behavioral responses (스킨스쿠버 다이빙 참여자의 경험적 가치가 감정반응 및 행동반응에 미치는 영향)

  • Lee, Sung-Ho;Kim, Woo-Hyoung
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.497-506
    • /
    • 2016
  • The purpose of this study is to inquire into the relationships between empirical value, emotional response and behavioral response of skin-SCUBA diving participants. This study sampled 300 skin-SCUBA diving participants in the SCUBA diving pool of the Seoul Olympic Stadium, and the SCUBA diving pool of the Suwon World Cup Stadium by using convenience sampling. For data processing, this study conducted frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multi-regression analysis using PASW 18.0 Ver. The concrete results are as follows: First, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on emotional responses. Second, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses. Third, the emotional response of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses.

Trained Creativity by the Teach Aloud (소리내어 가르치기 방법을 통해 훈련된 창의성)

  • 강석민;한광희
    • Proceedings of the Korean Society for Cognitive Science Conference
    • /
    • 2000.05a
    • /
    • pp.235-240
    • /
    • 2000
  • 창의성 연구는 개인적, 사회적 맥락에서 고려해야 할 다양한 시사점을 가진 분야이다. 하지만 지금까지 창의성 연구는 창의성 자체에 대한 개념이 명확하지 않을 뿐 아니라, 창의성을 태어날 때부터 타고나는 고유한 영역이라는 인식 때문에 그에 대한 연구가 비교적 부족한 실정이다. 본 연구에서는 창의성이 새로운 정보를 기존 지식과 결합하여 이를 문제상황에서 적용하여 유용함을 입증하는 행위라는 전제하에, 각 개인에게 내재된 창의적 사고 능력이 특정한 지시 혹은 학습방법(소리내어 가르치기)의 경험을 통해 발현될 수 있으리라 보았다. 창의성의 핵심요소인 통합적, 분석적, 실용적 사고능력을 측정하여 창의성이 높고, 낮은 집단을 구분하고, 이를 근거로 게임 규칙을 소리내어 가르치기 경험을 한 집단과 통제집단(단순암기)으로 각각 구분하여 게임에서 승리, 즉 창의적 문제해결이 소리내어 가르치기 방법을 통해 실현될 수 있음을 알아보고자 했다. 창의적 사고능력은 소리내어 가르치기를 경험한 집단에서 유의미하게 발현되었다. 또한 소리내어 가르치는 경험을 한 실험참가자들은 프로토콜 분석에서 보다 정교화된 게임의 규칙을 생성하였으며, 게임의 규칙을 정확히 알고 있는 것으로 나타났다. 이는 가르치는 경험을 통해 새로운 정보를 보다 잘 조직화하고, 이를 실제 문제상황에 적용한 것으로 해석되었다.

  • PDF

Thematic Analysis of the Therapeutic Song Writing Experience of Music Therapy Interns: A Focus Group (음악치료 인턴들의 치료적 노래만들기 경험에 대한 주제분석: 포커스 그룹을 중심으로)

  • Park, Chanyang;Kim, Jinah
    • Journal of Music and Human Behavior
    • /
    • v.17 no.1
    • /
    • pp.1-24
    • /
    • 2020
  • The internship is essential for the music therapy curriculum and affords interns the opportunity to apply their classroom-based knowledge and skills to real-world clinical settings. However, challenges associated with the internship can result in interns undergoing trial-and-error learning, interpersonal conflicts, and intrapersonal difficulties. An experiential music therapy group may be useful in helping interns process these incidents and develop their personal and professional skills. We explored the experiences of music therapy interns participating in therapeutic song writing. In this study, five music interns completed two 4-hour sessions of therapeutic song writing. Following the second session, a group interview was conducted with participants to gather data on their experiences. The interview was recorded, transcribed, and analyzed. Six themes and 18 sub-themes were derived from the data. The six themes were preconceptions of therapeutic song writing, meaningful lyric creation, challenges in song composition, structured experiences during song writing process, development of self-awareness through music, and relational experiences resulting from the group process. Participants were able to incorporate their individual internship experiences into a single song by communicating with group members during the step-by-step process. Participation in therapeutic song writing was found to help music therapy interns identify and process challenges encountered during their internship and further their personal and professional development.

CHILD AND ADOLESCENT'S TRAUMATIC EXPERIENCES EXPRESSED IN MOVIES (영화에 나타난 소아, 청소년의 외상적 경험)

  • Kim, Jae-Won;Yoo, Hee-Jeong
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
    • /
    • v.13 no.1
    • /
    • pp.30-37
    • /
    • 2002
  • The authors reviewed the child and adolescent's traumatic experiences expressed in movies through late 1950s to year 2002. The movies are roughly classified by 3 categories based on the methods that used to express protagonist's experience and to uncover the meaning that is implied, that is, an important motive of growth, a metaphor of socio-political issues, or merely an event to develop a drama. Movie is a product of repetition compulsion and an activity like symbolic play between creator and spectators through screen, which enables a kind of corrective emotional experience. The curative elements in movies were also reviewed. The authors suggest the importance of mutual communications between movie creators and psychiatrists because media images about psychiatric issues can make internal stereotypes in conscious and unconscious mind of spectators.

  • PDF

Competition & Collaboration : Why people share location context information? (경쟁과 협력 : 사람들은 왜 위치 맥락 정보를 공유하는가? 위치기반 소셜네트워크서비스(LBSNS) 사용자의 공동 경험에 관한 탐색적 모형에 관한 연구)

  • Bae, Sang-Won;Lee, Hae-In;Park, Hye-Jin;Kim, Jin-Woo
    • Journal of the HCI Society of Korea
    • /
    • v.7 no.1
    • /
    • pp.19-28
    • /
    • 2012
  • Why people share location context information? The purpose of our study is that why users share location context information and which factors is related to co-experiences in LBSNS. Through an exploratory approach, first, we conducted a qualitative study in order to understand experiences among people in LBSNS and analyzed according to Grounded Theory. As a result, we found concepts regarding co-experiences cooperatively and competitively in LBSNS. Second, the theoretical model of co-experience was constructed by mediating perceived empathy based on theoretical foundation. In this study, theoretically, we suggested exploratory research model of co-experiences in LBSNS. Practically, designers could adopt concepts in terms of competition and collaboration among users to build co-experience of LBSNS services as its guidelines.

  • PDF

The Effect of Socially-Prescribed Perfectionism to Depression: Focusing on Mediating effect of Ambivalence over Emotional Expressiveness and Experiential Avoidance (사회부과적 완벽주의가 우울에 미치는 영향: 정서표현 양가성과 경험회피의 매개효과를 중심으로)

  • Oh, Yeram;Song, Wonyoung
    • Journal of Convergence for Information Technology
    • /
    • v.10 no.10
    • /
    • pp.150-160
    • /
    • 2020
  • The purpose of this study was to test the effect of socially-perfectionism on depression by mediating ambivalence over emotional expressiveness and experiential avoidance. For this purpose, 201 participants across the country conducted the survey, a measure of MPS, AEQ-K, AAQ-II, CES-D. The descriptive statistics, Pearson correlation, path coefficient were conducted using SPSS 23.0. The indirect effect was examined using bootstrap in PROCESS Macro. The results of the study are as follows. First, all the variables had meaningful positive correlations. Secondly, When socially-perfectionism affects depression, ambivalence over emotional expressiveness, and experiential avoidance were mediated. As a result, the implications and limitations of the study were discussed.