• Environmental and Resource Economics Review
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• v.13 no.3
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• pp.337-366
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• 2004

Contingent Valuation Method (CVM), as non-market valuation approach, has been criticized on that respondents may not realistically reflect their budget constraints in answering willingness to pay (WTP) for hypothetical CV questions. This paper empirically estimates the income calibration factor associated with CV responses through combining travel cost method and contingent valuation method in a utility-theoretic framework. The joint model of recreation demand function and contingent WTP function was applied to an important case study on the Man Kyoung River system, whose water quality is at issue because of the Sae Alan Kum reclamation project. Relevant economic variables such as price, income and water quality had significant influence as anticipated by the economic theory. Equally important, the income calibration factor was not significantly different from one, suggesting that the systematic discrepancies of CV responses relative to the actual behavior was not detected at least in terms of budget exaggeration. Overall, this study supports the notion that carefully designed CVM studies can provide informative data on individuals' willingness to pay for environmental quality changes.

• Journal of the Korean Regional Science Association
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• v.38 no.1
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• pp.21-32
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• 2022

The purpose of this study is two things. First, it is to develop and demonstrate a sharong taxi platform. To this end, the implications for platform development were derived by analyzing consumers' perceptions of existing taxi services using IPA. As a result, abnormal business activities and safe services in the maintenance area were found to be safe rides and easy rides in the key improvement area. Safety such as usage fee level and driver information provision were derived in the areas subject to improvement, and friendly response and internal and external cleanliness were derived in the areas of excessive investment. The second purpose of this study is to estimate the value given to users for sharing taxi service platforms using the CVM. As a result of estimating the value of the demonstration service of the shared taxi platform developed through this study, the WTP was 3,621 won/per household/per year when expanding throughout Gimhae-si, and 2,515 won/per household/per year. Compared to the willingness to pay for empirical services, only 69.5% of the willingness to pay for the spread project in Gimhae-si. This is the result of a combination of service spread to an unspecified number of people and concerns about service quality due to spatial expansion. This suggests that it is necessary to build data through continuous demonstration and to carefully build a roadmap for spread by upgrading services based on this.

• Environmental and Resource Economics Review
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• v.16 no.3
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• pp.683-699
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• 2007

This study applied the choice experiment (CE) method to measure values of statistical lives from multi-attributed mortality risk reduction choices. The four characteristics of mortality risk (i.e. cause of death, voluntariness of mortality risk, timing of death, magnitude of mortality risk reduction) are utilized to design the alternatives of choice sets. The estimation results for the multinomial logit model show that individuals are willing to pay 27,930 won per year for a change from the status quo to a $\frac{1}{100}$ mortality risk reduction for 10 years, 116,773 won per year for mortality risk reduction associated with adults, 97,682 won per year for voluntary mortality risk reduction, 77,234 won per year for involuntary mortality risk reduction. There were several estimates of VSL related to different attributes of mortality risk. The mean VSLs of infant/child/young adult ranged from 1,165 million won to 1,367 million won. The mean VSLs ranged from 1,631 million won to 1,833 million won for adult, and were between 1,128 million won and 1,330 million won for old person.

• Journal of Navigation and Port Research
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• v.45 no.3
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• pp.130-137
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• 2021

The main purpose of this study is to provide an objective evaluation standard for the assessment of marine spatial characteristics via Ulsan floating offshore wind power project using HEA.. Various levels of damage occur in the waters (5,017.6) near the floating offshore wind power terminals in Ulsan, including commercial damage, ecological destruction and reduction in quality of life due to seascape damage. Alternative restoration projects for calculating the economic value of damage were selected including artificial reef projects and estimates based on HEA. For basic households with a 4.5% social discount rate and a 100% maturity index over four years, the damage was approximately 457 hundred million won. The HEA in this study resolves the possible irrationality in the evaluation of marine spatial characteristics, since the value is calculated based on objective and clear DATA. Therefore, the study results are intended to facilitate conflict resolution between stakeholders in the future during the implementation of the marine spatial plan.

• Journal of Korean Society of Transportation
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• v.28 no.5
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• pp.65-75
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• 2010

The objective of this paper is to quantify economic values of parcel service attributes (safety, reliability, quickness, and kindness and customer service) using the contingent choice method and to investigate impact factors (such as sex, age, and education), which influence choice of desirable parcel services. As empirical results, the marginal willingness-to-pay for multiple attributes of parcel service is calculated as about 2,349.6 KRW for the safety attribute, about 829.3 KRW for the reliability attribute, about 588.5 KRW for the quickness attribute, and about 358.8 KRW for the kindness and customer service attribute, according to the estimation model without covariates. The overall results indicate that the safety attribute ranks highest among parcel service attributes, followed by the reliability attribute, quickness attribute, and kindness and customer service attribute. These results can be useful in the decision-making process for establishing desirable pricing policies for parcel service.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.548-560
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• 2021

This study estimates the amount of willingness to pay of the general public by applying the contingent value method to the Korea Program for International cooperation in Agricultural technology(KOPIA), a representative project of the Rural Development Administration. Prior to measuring the amount of willingness to pay for the KOPIA project, a survey of the perception of agriculture and rural areas and respondents' basic perception of public development assistance showed a positive perception of official development assistance in general. In particular, many respondents said that aid from the international community in the past contributed to Korea's economic and social development along with the importance of the international community helping the poor in underdeveloped countries. As a result of estimating the acceptance probability regression model by including the public awareness as a variable, the higher the income of the respondents and the more positive the perception of public development aid, the higher the amount of willingness to pay. The average annual payment amount per household derived from the acceptance probability regression model was estimated to be about 30,729 won.Based on the results of this analysis, several policy implications related to the public development aid policy of Korea were presented.

• Journal of Information Management
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• v.35 no.1
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• pp.93-112
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• 2004

This study is intend to analyze the cited patent life time of US patent data via more objective way. It is based on exploratory approach which is one of various methods for technology forecasting. The life spans of cited patents of specific technological field are deduced from using informetric analysis of USPA database of KISTI, which is composed of US patent data covered from 1972 to present. The statistics of the results may help to estimate the economic life span of the specific technological area for technology valuation.

• Proceedings of the Technology Innovation Conference
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• 2003.02a
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• pp.81-100
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• 2003

최근 이동통신기술이 급속히 발달함에 따라 국내는 물론 전세계 이동통신업계는 제 3세대 이동통신서비스의 성공여부에 많은 관심을 쏟고 있다. 지금까지의 이동통신산업의 성장이 빠른 기술개발에 의존한 기술추동적(technology-push) 성격을 지녔다면, 이동통신시장이 포화상태에 근접하고 있는 최근에는 서비스 및 장비 양면에서의 경쟁이 치열해 짐으로써 소비자의 기술에 대한 선택이 더욱 중요해짐에 따라 수요견인적(demand-pull) 기술혁신이 예상된다. 따라서, 이동통신서비스의 확대에 따른 특정기술에 대한 소비자의 선호에 대한 올바른 판단이 향후 산업의 기술진화방향을 예측하는데 핵심적인 역할을 할 것으로 생각된다. 현재 이동통신기술의 진보의 키워드는 '멀티미디어화'이다 향후 VOD (Video On Demand) 등 비디오 스트리밍(video streaming) 기술을 이용한 동영상 서비스, 화상전화, 타 디지털기기(예를 들어 PDA, 디지털 카메라 등)와의 융합 등의 서비스가 본격화되고 차세대 이동통신망의 구축이 가시화됨에 따라 이동통신의 멀티미디어 기능은 더욱 주목받게 될 것이다. 따라서 이동전화 단말기 창의 컬러화는 이러한 이동통신기술의 새로운 패러다임을 떠받치고 있는 가장 중요한 이정표로서의 의미를 지니고 있다. 본 연구에서는 표시1창의 컬러화로 실현되는 기술혁신요소에 대해서 소비자가 부여하는 가치를 분석하고자 한다. 하지만, 컬러 단말기의 보급이 초기단계에 머무르고 있는 연구시점의 특성상 현시자료가 가용하지 않았기 때문에, 소비자에게 가상의 품질특성을 지닌 제품 조합을 제시하고 이에 대해 소비자가 순위를 매기게 함으로써 소비자의 선호를 측정하는 컨조인트(conjoint) 방법론을 사용하였으며, 소비자의 진술선호(stated preference)에 기초하여 이동통신단말기의 개별 특성에 대한 부분가치와 보상잉여를 측정하였다. 또한, 이를 통해 창의 컬러화로 인해 기대되는 초과이윤의 가능성 등 경제적인 효과들을 정량적으로 분석하고, 브랜드 가치 등 기존의 단말기 경쟁력 요소들과의 비교를 통하여 컬러화가 가져다 줄 경쟁요소들을 추정함으로서, 기술확산 메커니즘을 확인하고자 한다.

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.885-919
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• 2006

This paper revisits two conventional beliefs of environmental nonmarket valuation and examines their weaknesses and a new opportunity. The two beliefs are that willingness to pay (WTP) is an appropriate measure of nonmarket behaviour and that exogenous variables are relevant predictors of WTP whilst endogenous variables are not. The contemporary literature in psychology and economics is reviewed to demonstrate departures from these two beliefs. Tackling heterogeneity in stated preferences, both socio-demographic and psychological variables should be measured simultaneously to explain and predict choice behaviours more accurately.

• Journal of Korean Society of Forest Science
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• v.96 no.3
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• pp.283-289
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• 2007

Benefit-cost analysis is a useful tool for organizing information on the relative value of alternative public investments like national park preservation projects. When the value of all significant benefits and costs can be expressed in monetary terms, the net value (benefits minus costs) of the alternatives under consideration can be computed and used to identify the alternative that yields the greatest increase in public welfare. However, since goods and services of national parks are not commonly bought or sold in the marketplace, it can be difficult to express the outputs of a national park preservation project in monetary terms. In this case the dichotomous choice contingent valuation is employed to elicit the public benefit value. In this paper, a distribution-free approach, Turnbull empirical distribution model, is employed to analysis the benefit value of Woraksan National Park. The result is shown that annual use and preservation values of Woraksan National Park are estimated 6.5 and l37.4 billion won. Also, flow and stock values are estimated 143.9 and 3,021.7 billion won, respectively.