• Journal of Digital Convergence
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• v.11 no.6
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• pp.91-101
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• 2013

The purpose of this study is to empirically verify the relationship between supply chain flexibility(process flexibility and logistics flexibility) and competitive advantage strategy(cost, quality, lead time). To accomplish these purposes, the relationships among supply chain flexibility(process, logistics), competitive advantage strategy(cost, quality, lead time) were modeled based on the studies conducted in the various areas. In order to collect the related data the questionaries of 500 were distributed to the employees working at the manufacturing industry in the area of Gumi. The collected data were analyzed with SPSS 18.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis. The results of the study show that process flexibility had positively significant effect on low cost strategy and high quality strategy and logistic flexibility have positively significant effect on delivery speed strategy. However, it was found that process flexibility did not have the significant effect on delivery speed strategy, and the logistic flexibility did not have the significant effect on low cost and high quality strategy. Thus, it is expected that each enterprise can maximize corporate strategies by applying different flexibility strategy depending on the competitive advantage strategy.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.78-79
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• 1999

현재 우리는 탈 지역적, 탈 문화적인 글로벌 시대를 살아가고 있다. 소비자의 욕구는 날로 다양해져가고, 홍수처럼 쏟아져 나오는 신제품들 속에서 그 기능적 우위는 이제 더 이상 제품구매의 최고 관건이 아닌 듯 하다. '단순한 물질 제공'의 신제품이 아닌, 그 이상의 가치를 제공해줄 수 있는 신제품만이 이 치열한 경쟁 속에서 살아남을 수 있는 것이다. (중략)

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.133-134
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• 2015

중국 콘텐츠산업에서 온라인 동영상 서비스의 이용자와 시장규모는 빠르게 증가하고 있으며, 그 배경에는 중국 특색의 환경 요인이 작용했다. 특히, 중국의 온라인 동영상 서비스 관련 업체들은 인수합병을 통해 시장 우위를 지속하며 경쟁력 강화를 시도하고 있다. 본 논문에서는 중국 온라인 동영상 서비스의 성장요인을 살펴보는 한편, 대표적인 업체인 유쿠투도우와 아이치이PPS의 인수합병을 통한 비스니즈 사례를 비교하고자 한다.

• Asia Marketing Journal
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• v.3 no.3
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• pp.1-137
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• 2001

인터넷 쇼핑몰은 인터넷의 확산과 더불어 괄목할 만한 성장을 하고 있는 분야로서, 이제는 쇼핑몰과 관련이 없던 기존의 인터넷 사이트들 역시, 전문몰이든 종합몰이든 그 형태에 상관없이 쇼핑몰을 운영하는 상황에 이르렀다. 이처럼 인터넷 쇼핑몰들은 날로 치열해지는 경쟁 상황에서 살아남기 위하여 고객들의 애호도 증진을 통한 장기적 경쟁 우위의 확보에 노력하고 있다. 본 연구는 인터넷 쇼핑몰에서의 고객애호도를 결정짓는 요인들을 실증적 자료를 통해 살펴보았다. 먼저 고객의 관점에서 인터넷 쇼핑몰의 품질을 평가하는 변수들과 인터넷 쇼핑몰의 고객특성에 대한 평가 척도들을 세분화하고 이들과 고객애호도와의 관계를 파악하는 한편, 온라인 몰과 온라인 스토어 프론트로 구분된 소매점 유형에 따른 고객애호도 결정요인을 각각 규명하였다. 연구결과를 토대로 인터넷 쇼핑몰들의 소비자 애호도 증진 전략을 논하였다.

• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.237-249
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• 2011

Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

• Journal of Navigation and Port Research
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• v.40 no.3
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• pp.129-138
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• 2016

Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.838-859
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• 2018

Under highly uncertain environment, the importance of creativity has been emphasized to maintain firm's competitive advantage. To identify the antecedents in boosting creativity at the individual level, this study analyzed the direct effect of proactive personality on creativity. In addition, this paper also proposed and tested the moderating effects of organizational identification and competitive climate on the relationship between proactive personality and creativity. Empirical results using 127 R&D researchers at three major R&D institutes of large-firm in Korea revealed that proactive personality significantly enhanced the creativity. Moreover, organizational identification and competitive climate have positively strengthened the effect of proactive personality on creativity. Finally, implications, limitations, and direction of future studies were discussed.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.217-228
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• 2018

It is aimed at providing a guide for effective ERP implementation strategy in view of the need for differentiation and cost advantage strategy from competitors in introducing ERP centered on SMEs. The results show that differentiation and cost superiority and service quality are dependent on the introduction performance and mediating effect. First, the differentiation or cost advantage strategy supports the previous research results in financial performance. However, in the differentiation strategies, only the non-financial aspects were noted. Second, the differentiation and cost advantage strategy were analyzed to have financial performance only in the assurance of service quality factor and the remaining service quality was not significant in the introduction performance. Third, the mediating effect of consulting service quality was analyzed in terms of differentiation or cost advantage Did not do it. In conclusion, system construction is different from financial perspective in terms of construction strategy. In service quality factor, it affects the confidence that supplier provides, knowledge and confidence, and ability to give faith.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.326-329
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• 2001

정보기술의 발전은 기업이 혁신적으로 비용을 감축하거나, 고객에게 전혀 다른 차원의 서비스를 제공할 수 있는 등의 과거에 갖지 못했던 새로운 능력을 제공하고 있다. 이러한 기업에게 요구되는 정보 시스템 (Information System : IS)의 새로운 능력들이 성공적으로 확보하기 위해서는 기업 IS 자체의 혁신이 선행적으로 요구된다. 최근에 이러한 IS 혁신 및 IS를 통한 경쟁적 우위의 확보를 위해서 IS 인적자원 혁신의 중요성이 강조되고 있다. 그러나 IS 인적자원 혁신에 대한 연구는 초기 단계에 있어 IS 인적자원 혁신을 위한 영향요인에 대한 연구는 전무한 실정이다. 따라서 본 연구는 조직혁신, IS 혁신, 인적자원 혁신에 대한 문헌 연구를 통하여 IS 인적자원 혁신의 영향 요인을 환경적 요인, 전략적 요인, 조직적 요인, 개인적 요인으로 분류하여 IS 인적자원 혁신의 영향 요인을 도출하고, 이들 영향 요인들이 IS 인적자원 혁신과정에 어떠한 메커니즘을 통해 영향을 미치는지 나타낸다.

• Journal of Korea Port Economic Association
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• v.34 no.4
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• pp.1-16
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• 2018

The standard shift-share analysis decomposes a region's sectoral growth into three components: national, industry-mix, and regional-shift effects. Nevertheless, the three components of the traditional shift-share are not related to the behavior of the regional economies that are neighbors of the region under analysis. We incorporate a spatial structure within this basic formulation, and consider spatial interaction in the decomposition analysis. Daesan Port's export grew steadily at an annualized average rate of 4.0% during 2011-2017, and its rank, in terms of export performance, was 13 in 2010; this rose to 6 in 2016, then declined slightly to 7 in 2017 before reaching 6 as of June, 2018. However, not all ports have a similar growth path. The Onsan Port's share declined from 27.4% in 2011 to 21.0% to 2017, whereas the share of petroleum product exports of Daesan Port increased rapidly, from approximately 8.5% in 2011 to 16.0% in 2017. The standard shift-share analysis shows that petroleum products and basic petrochemicals have a positive regional in dustry-mix effect, but petrochemistry materials and synthetic resins have a negative sign, indicating that the former's exports grow faster than national export, while the increase of the latter's export is slower than national one. The spatial shift-share model indicates that for both petroleum products and basic petrochemicals, Incheon and Ulsan Ports have a positive value for the neighbor-nation regional shift effect and a positive value for the region-neighbor regional shift effect. This paper also shows that Yeosu Port for petroleum products; Ulsan Port for basic petrochemicals; Ulsan, Onsan and Yeosu Ports for petrochemistry materials; and Ulsan, Busan, and Incheon Ports for synthetic resins have a positive value for the neighbor-nation regional shift effect but a negative value for the region-neighbor regional shift effect.