• Korean Journal of Construction Engineering and Management
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• v.20 no.1
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• pp.73-85
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• 2019

Since the beginning of a new century, many Korean construction and engineering companies are facing a very dynamic and fast changing business environment which includes severe competition, higher risk, economic depression, declining revenues and profits, etc. In order to cope with these challenges, they need to secure special capabilities to actively adapt to the paradigm changes. One of those capabilities could be project management capability which allows us to manage organizational resources dynamically and integratively based on project portfolio management concept. The objective of this study is to investigate how the dynamic capability of a project-based organization to control the resource affects the firm performance and the competitive advantages. Data was collected from the construction and engineering companies in South Korea by using survey questionnaire, and analyzed for empirical tests by using statistical methods such as structural equation modelling and path analysis. The results showed that the organizational resources, if they had the VRIN characteristics, would have positive impacts on creating the dynamic capabilities for project organization. In turn, the dynamic capabilities of a project organization would have impacts on improving business performance and creating competitive advantages. Also, it was found that the organizational resources may have direct impact on business performance and competitive advantages. The academic contribution of this study is that it attempts to integrate resource based view and the dynamic capability theory about creating competitive advantages for project based organization. This study also provided practical implications to the companies in construction industry by showing how to use organizational resources strategically to create competitive advantages.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.98-112
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• 2003

Approximately 0.7 millions dining business exist all over the country and the industry gains 33 trillions sales every year. Although the characteristics, preference factors, and consuming trends of the consumers in this area are diverse and unpredictable than those in other segments, it is actual that the industry has not been divided as a specified market suited to the real state of affairs in the nation. Therefore, in order for appropriate marketing strategies, it will be necessary to focus on extending product classification, diversifying brands, health marketing, and marketing by ages, by generations, and by life patterns. In addition, economically superior position can be established by subdividing strategies meeting various needs and expectations of consumers.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.6D
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• pp.641-654
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• 2010

Recently, as the construction industry trend is changed to the market orientation which focuses on the autonomy and competition, the most construction companies try to adapt the new environment. Thus, this study analyzes the correlations of business strategy and core competency taken by the construction company to survive from the rapidly changing environment between the growth rate and rate of return of the company. Throughout the existing researches and theoretical studies, a business strategy and core competency of the construction company is drawn, and based on this, this study surveyed 746 construction companies. The results of the survey showed that the business strategy has any relationship with growth rate and rate of return and the core competency of the construction company has no relationship with rate of return either, while the core competency shows the relationship with the growth rate. Thus, it is analyzed that the construction company which has higher growth rate also has the high core competency level.

• Proceedings of the CALSEC Conference
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• 1999.11a
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• pp.721-731
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• 1999

현재 우리가 처해있는 20세기는 정보혁명을 통해 정보화 사회로의 커다란 변혁을 맞고 있고, 다가오는 21세기에는 더욱 가속화 될 것이 분명하다. 이는 우리 기업들에게 더 이상의 물리적인 세계에서의 경쟁만을 요구하는 것이 아니라, 새로운 가상적 공간에서도 경쟁을 해야 한다는 것을 뜻한다. 최근 이러한 가상적 공간에서 경쟁우위를 창출하기 위한 방법으로 인터넷이 가장 큰 관심을 끌고 있는데, 오늘날 기업 경영의 핵심전략도구로 제시되고 있다. (중략)

• Management & Information Systems Review
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• v.38 no.2
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• pp.105-118
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• 2019

In order for a strategy established by a company to be implemented efficiently, it must be supported by an appropriate organizational culture. This means that if a firm has an organizational culture suitable for strategy implementation, performance can be enhanced. This study divides competitive strategy into cost leadership strategy and product differentiation strategy, and organizational culture into hierarchical/rational culture and consensual/development culture. Based on 122 questionnaires collected through KOSPI listed manufacturing companies, the results of the empirical analysis on the effect of suitability between competitive strategy and organizational culture on performance by balanced scorecard perspective are summarized as follows. First, it shows that the cost leadership strategy and the hierarchical/rational culture are more fit. Specifically, The high suitability between the cost leadership strategy and the hierarchical/rational culture has a positive effect on the performance of the balanced scorecard perspective(excluding performance by learning and growth perspective). Second, The high suitability between the product differentiation strategy and the consensual/development culture has a positive effect on the performance of the balanced scorecard perspective. The results of this study suggest that it is important to form a corporate culture that can lead to changes in the beliefs and behaviors of organizational members in accordance with the competitive strategy in order to successfully implement the strategies established by the company.

• Digital Contents
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• no.12 s.103
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• pp.76-77
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• 2001

삼성경제연구소의 한 보고서에 의하면 단기적으로 정보통신 분야의 수요부진을 타계하기 위해 업체들은 경쟁력으로 가격 인하 전략을 추구할 가능성이 있다고 전망하고 있다. 특히 소비자를 대상으로 하는 제품을 중심으로 가격인하 경쟁이 본격적으로 나타날 것으로 보이는데 PC와 휴대폰 등이 1차적인 대상이 될 수 있다. 정보부문에서 업체들은 냉각된 PC시장에서 점유율 확대를 위해 "저가격 고급화"라는 전략을 구사할 것이다. 이미 델이 유사한 전략을 구사하고 있는데, 이와 같은 전략이 가능한 것은 DRAM, LCD 등 PC부품업체의 공급량 조절이 쉽지 않기 때문이다.즉 수요가 부진한 상황에서 시장을 선도하는 조립업체가 협상의 우위에서 부품 공급업체를 압박하는 것이 가능하다는 것이다.

• The Journal of Information Technology
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• v.2 no.1
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• pp.131-147
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• 1999

According to literature review, fitness between IT activities and organizational strategy enhances performance. Theoretical research says that centralized company in IT activities is appropriate to cost-leadership strategy and decentralized company in IT activities is appropriate to differentiation strategy. But there are very few empirical research. The purpose of this study is to attest whether fitness between IT activities and organizational strategy enhances the information system performance. But the results of this field study were not consistent with literature that fitness of two independent variables enhance performance. So we should take other contingency variables such as organizational structure, culture etc. into consideration to investigate relationship between IT activities and strategy.

• Bulletin of Korea Environmental Preservation Association
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• s.400
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• pp.14-16
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• 2012

물산업을 새로운 미래성장동력으로 삼아 세계 물산업 시장에서 경쟁우위를 선점하기 위해 세계 각국은 많은 노력을 기울이고 있다. 우리나라도 물산업 육성의 핵심전략으로 원천기술 확보를 통한 경쟁력 강화, 토털솔루션 역량 확보를 통한 전문 물기업 육성, 먹는샘물, 물재이용 등 연관 산업 육성, 해외진출 활성화 등 세부계획을 추진 중에 있다.

• Digital Contents
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• no.5 s.60
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• pp.64-70
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• 1998

기술이 경쟁전략과 기업생존에 있어서 그 비중이 커짐에 따라 기업의 내부 기술자원을 관리하고 보다 효율적으로 외부의 기술개발 환경을 모니터링하기 위한 도구의 필요성이 증가하게 되었으며 그에 따라 기술에 대한 정량적이고도 객관적인 측정방법에 대한 관심 또한 증가하게 되었다. 더욱이 비즈니스와 무역 상대국들이 증가하면서 그러한 측정의 범위는 전 세계를 포함하는 것으로 확장되게 되었다.

• Journal of the Korean Institute of Navigation
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• v.24 no.3
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• pp.177-193
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• 2000

우리나라 정기선사는 1970년대 이후 경쟁선사와 다양한 형태의 전략적 제휴를 통하여 꾸준히 성장하여 왔으며 오늘날 세계 정기선시장에서 경쟁우위를 확보하게 되었다. 따라서 우리나라 정기선사의 전략적 제휴에 관한 연구는 제휴전략에 관한 이론을 더욱 더 발전시키는데 도움을 줄 것으로 기대된다. 이에 따라 본 논문은 정기선사의 경영전략과 전략적 제휴의 역할에 관하여 연구하고자 하며, 다음의 세 가지 연구 질문을 통하여 분석하였다. 첫째, 정기선사의 제휴동기는 무엇인가\ulcorner 둘째, 제휴형태에 따라 제휴동기에 차이점이 있는가\ulcorner 셋째, 정기선사의 경영전략이 제휴형태의 선택에 영향을 미치는가\ulcorner 자료수집 방법은 전략적 제휴의 경험이 있는 해운선사를 대상으로 설문조사를 실시했으며, 각 선사의 제휴 의사결정에 참여하는 담당자와 인터뷰를 통하여 연구목적과 관련된 자료를 수집하였다. 자료분석의 결과, 우리나라 정기선사는 여러 가지 동기에 의하여 제휴를 선택하고, 제휴형태에 따라 각 동기의 중요도에 차이가 있음을 나타내고 있다. 또한, 정기선사의 경영전략이 제휴형태의 선택에 영향을 미치는 것으로 나타났다. 한편 본 논문은 경영전략에 따른 정기선사의 올바른 제휴형태 선택에 도움을 주는 의사결정 모델을 제시하고 있다.