• Title/Summary/Keyword: 경영 컨설팅

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Effect of Air·Hotel Online Review Media Users' Emotional Response Factors on Intention to Continue Use in Smart Tourism (스마트 관광에서의 항공·호텔 온라인 리뷰 이용자의 감정반응 요인이 지속이용의도에 미치는 영향)

  • Chae, Su In;Kwon, Do soon;Park, Bok won;Park, Dong Cheul
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.4
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    • pp.209-229
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    • 2021
  • Recently, the tourism industry faced a crisis due to COVID-19. Smart tourism that combines information and communication technology (ICT) is rapidly growing to overcome the crisis in the tourism industry. In order to revitalize the tourism industry after COVID-19, such as non-face-to-face and non-contact, smart tourism incorporating information and communication technology (ICT) is actively encouraged and promoted. The purpose of this study is to empirically verify how perceived pleasure, perceived awakening, and perceived domination, which are three important variables of emotional response theory, affect the intention to continue use through perceived usefulness, expectation, and satisfaction. The survey was conducted for two weeks from November 1 to 15, 2020. A total of 175 surveys were collected during the period and used for analysis. As a result of the study, first, perceived pleasure did not significantly affect perceived usefulness, expectation, satisfaction, and intention to continue use. Second, perceived awakening had a significant effect on expectations, but did not significantly affect perceived usefulness, satisfaction, and continued use intention. Third, perceived domination had a significant effect on perceived usefulness, expectation, and continued use intention. However, it did not significantly affect satisfaction. Fourth, perceived usefulness did not significantly affect satisfaction. Fifth, expectations had a significant effect on perceived usefulness and satisfaction. Sixth, satisfaction had a significant effect on the intention to continue use. Through this, companies and developers that provide online review content for aviation and hotels should know what part of the content is actually focused on and provide it to customers. In addition, content should be provided in consideration of the emotional aspects that aviation and hotel online review users feel while watching videos.

Analysis of Sensible Factors on Service Acceptance Intention of Smart City (스마트시티의 서비스 수용의도에 대한 체감요소 분석)

  • Yang, Jeon-Seong;You, Yen-Yoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.5
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    • pp.146-156
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    • 2021
  • A smart city refers to an intelligent city solving problems arising from the concentration its population using IT technology. Various services such as safety, transportation, environment, education, and medical care are provided in a smart city. Still, the degree of service experienced by the residents is lower compared to the technological maturity. Hence, the service acceptance intention factor needs to be improved. In this study, User Characteristic and Service Characteristic variables were identified separately to improve the awareness and experience of smart services among citizens of the smart city and analyze the intention of easy service acceptance. Based on the results, the present study is expected to improve citizen's quality of life and form a happy society. This improvement in citizens and society is achieved by drawing active participation from citizens and investments from the government and private enterprise through solving various problems in the city.

A Study on Organizational Performance Indicators of IT Company (IT 기업의 조직 성과 지표에 관한 연구)

  • Kim, Hyung-Sub
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.187-195
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    • 2019
  • There is a growing emphasis on objective and quantified performance measurement methodologies for the interactions that occur within modern companies. This is due to the importance of establishing and practicing future-oriented strategies by estimating the present value of the company and the current energy status through objective evaluation of the company. Therefore, the selection of KPI as a performance index using BSC (Balance Scorecard), which is a recent objective performance measurement methodology, has become very important. Although many studies on existing KPIs have been made in various industries, KPI studies on SI companies have been insufficient. This study focuses on finding KPIs applicable to SI companies. The study on the KPI design system according to general strategy of SI companies and the development of methodology and evaluation index according to index development for each group were carried out and the weighting methodology according to each evaluation index was presented.

A Study on the Improvement of Security Threat Analysis and Response Technology by IoT Layer (IoT 계층별 보안위협 분석 및 대응기술 개선 방안 연구)

  • Won, Jong-Hyuk;Hong, Jung-Wan;You, Yen-Yoo
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.149-157
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    • 2018
  • In this paper, we propose an attack detection technology using SDN Controller to study security threats in IoT environment. The research methodology has been developed by applying IoT security threat management technology to the IoT layer and analyzing the research trend of applied security technology. The study results show that the effectiveness of the detection method using the sampling method is studied by adding OpenFlow based SDN Controller to the network switch equipment of the existing IoT network. This method can detect the monitoring and attack of the whole network by interworking with IDS and IPS without affecting the performance of existing IoT devices. By applying such improved security threat countermeasure technology, we expect to be able to relieve anxiety of IoT security threat and increase service reliability.

Employment Effects of Workplace Innovation (작업장혁신의 고용효과)

  • Nho, Yong-Jin
    • Korean Journal of Labor Studies
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    • v.23 no.2
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    • pp.141-167
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    • 2017
  • This study carries out an empirical analysis of how workplace innovation affects employment growth. The theoretical model and hypotheses of this study are drawn from the previous research on the employment effects of innovation. I use the data on Workplace Innovation Indicators(2013-14) collected by Labor Foundation. As the regression models for this study, I adopt OLS models whose dependent variable is employment growth rate, and whose main independent variables are the adoption and the intensity(standardized values) of three innovative work practices such as TQM, employee suggestion plans and multi-skill training programs. The results of this study indicate that the adoption of workplace innovation does not have significant effects on employment growth, but that the intensity of workplace innovation has weakly positive effects on employment growth. Besides, the results of this demonstrate show that government-subsided organizational innovation consulting and training hours per capita have positive employment effects, but that wage level and prior employment size have negative ones. Finally the empirical results are outlined, and their limitations and the future direction of research on this topic are discussed.

Perceived Overqualification and Its Relationships with Job Crafting and Organizational Commitment: A Longitudinal Study (인식된 과잉자격이 직무재창조와 조직몰입에 미치는 영향: 종단연구)

  • Kwon, Jung-Eon;Woo, Hyung-Rok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.531-542
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    • 2021
  • This study was undertaken for identifying ways to positively resolve problems associated with perceived overqualification from the perspective of job crafting, which is highlighted as a social issue in the labor market. We hypothesized the mediating role of job crafting in order to uncover the questions regarding when and how perceived overqualification associates with an employee's organizational commitment. Autoregressive cross-lagged models were applied to the longitudinal data gathered from 263 full-time employees across 3 waves over 9 months. Our results demonstrate positive and significant cross-lagged effect of perceived overqualification on job crafting and organizational commitment. However, the cross-lagged effect of job crafting on perceived overqualification was found to be insignificant, but was significant for organizational commitment. There were no other indications of reverse causation effects. Our data indicates that job crafting longitudinally mediates the relation between perceived overqualification and organizational commitment. These findings offer a meaningful implication that employees who perceive themselves to be overqualified should be given an opportunity to craft their own jobs.

The Technology Application of Fourth Industrial Revolution in Organization (조직 내 4차 산업혁명의 기술 적용에 관한 연구)

  • Jung, Byoung-Ho;Joo, Hyung-Kun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.4
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    • pp.95-110
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    • 2020
  • The purpose of this study is to empirically examine organizational change for a technological application of the fourth industrial revolution. The theoretical background of this study utilized organizational change management, the fourth industrial revolution, technological innovation, and voluntary acceptance. This research method used structural equations, cluster analysis, and analysis of variance. According to the results of the study, the organizational implement system, organizational leadership, and organizational operating system provided a positive effect on the voluntary technology acceptance of organization members. The voluntary technology acceptance provided a positive effect on the effectiveness of individual task innovation. However, organizational institutionalization among the independent variables did not affect voluntary acceptance. All independent variables except the organizational institutionalization had a partial mediating effect in the mediating effect verification. Meanwhile, The three groups by the cluster analysis were classified as new technology apathy, preference, and anxiety groups, and differences appeared among groups in the importance of organizational change variables. The organizational implement system in the technology apathy group and the organizational operating system in the technology anxiety group have a positive effect on voluntary technology acceptance. The technology preference group shows that a positive effect on organizational leadership and a negative effect on organizational institutionalization for voluntary technology acceptance. This study analyzed the technology application of the fourth industrial revolution in the organization based on the theory of organizational change. There has been reexamined the organizational change theory based on the new technology acceptance by the change of external environment in the fourth industrial revolution and the importance of technology innovation. As a practical implication, firms that are interested in a new technology of the fourth industrial revolution should prioritize preparing an implementation system when designing organizational changes.

Effect of the leader's behavioral integrity on the trust in leaders and voice behavior of the Members -moderating effect of phychological safety- (상사의 언행일치가 상사신뢰와 구성원의 발언행동에 미치는 영향 -심리적 안전감의 조절효과-)

  • Han, Jin-Hwan
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.235-245
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    • 2022
  • This study confirmed the effects of leaders' behavioral integrity on organizational members' voice behavior. It verified whether trust in leaders mediates behavioral integrity and voice behavior and ascertained the moderating effect of members' psychological safety on trust in leaders and members' voice behavior through leaders' behavioral integrity. It targeted organizational members in the service industry, including insurance, securities, banks, consulting, and credit card companies, with a questionnaire survey carried out with 424 response copies. The study results confirmed a significant and positive effect of leaders' behavioral integrity on trust in leaders and voice behaviors. Second, trust in leaders was found to mediate between leaders' behavioral integrity and members' voice behavior. Third, members' psychological safety had a moderating effect on trust in leaders and members' voice behavior. When psychological safety was higher than average, there was a moderated mediating effect of psychological safety in the behavioral integrity on voice behavior with trust mediation in leaders. Therefore, this study has significance in that it was determined that trust in leaders and the psychological safety of the members are essential for leaders' behavioral integrity to enhance members' voice behavior.

The Effect of Customer Experience on Trust Transfer in E-Commerce Chatbot Environment : Focusing on the Moderating Effect of Social Presence (이커머스 챗봇 환경에서의 고객경험이 신뢰의 전이에 미치는 영향 : 사회적 실재감의 조절효과를 중심으로)

  • Choi, Sang Mook;Choi, Do Young
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.136-148
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    • 2022
  • This study aims to examine the effects of customer experience on the relationship between brand trust and customer experience. The survey was conducted on consumers who experienced chatbot service through internet shopping mall, and the research hypothesis was verified by analyzing the final 299 questionnaires. The results of the study showed that the customer experience using chatbot service had a positive effect on chatbot trust, had a positive effect on shopping mall trust, seller trust and brand trust through the mediating role of chatbot trust, and the social presence of chatbot had a moderating effect in the trust transfer. This study provides a theoretical basis that customer experience of chatbot service has positive effect on brand trust through chatbot trust, and suggests implications in that chatbot service can be an important means of marketing. In future studies, various studies related to chatbot trust are needed.

A Convergence Study of The Effect of Service Factors Used Book Transactions in Online Bookstores on Customer Satisfaction and Reuse Intention (인터넷 서점 중고도서 거래의 서비스 요인이 고객만족과 재이용의도에 미치는 영향에 관한 융합연구)

  • Yang, Jin-Won;You, Yen-Yoo;Kim, Jung-Yol
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.85-96
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    • 2022
  • The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.