• Journal of Korea Game Society
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• v.17 no.5
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• pp.71-80
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• 2017

In this study, the differences in flow and loyalty according to the type of online game players were analyzed. Game players spending more than two hours per week were found to have statistically significant higher degree of flow than players spending less than two hours a week. Players who play games for more than three hours a week were found to have higher degree of loyalty than players spending less than those who played for an hour a week. Players who played games for more than six months showed statistically significant higher degree of flow than players who played less than six months. Players who played games six to nine months showed higher degree of loyalty than players who played under three months. High-level/status game players showed higher degree of flow and loyalty than low-level/status game players.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.972-974
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• 2014

현대 사회에서 젊은 사람들의 인터넷 게임 과몰입 현상은 하나의 사회적 문제로 대두된다. 본 연구는 설문 결과를 이용하여 인터넷 게임 과몰입 사용자들의 생체 신호 차이를 비교하여 각 비교군들의 특징을 분석한다. 과몰입 사용자들의 CSG척도를 이용하여 분류한 각 몰입군 별로 Go/Nogo Task를 통하여 ERPs 신호를 측정, 특징을 분석한다. 이를 이용하여 각 몰입군 별 생리학적 지표를 만들고 인터넷 게임 과몰입자에게 몰입 정도를 알려주는 과몰입 진단 방법을 제안한다.

• Journal of Korea Game Society
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• v.11 no.3
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• pp.73-84
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• 2011

Online game market accounts for 56.4% of entire game industry in Korea. MMORPG games account for a great part of online game market which have 45.27%. However, most of them are wholly reliant on their subjective criteria - not general rule or standard in the planning and developing process. For this reason, they can be easily misunderstood imitation game which has no difference or creativeness from masterpiece. In this paper to solve this problem especially deals with the quantification of flow through analysis of MMORPG to propose common information or method of quantitative analysis. The method of quantitative analysis which deals with the quantification of flow through analysis of successful MMORPG verifies the effectiveness of the proposed method.

• Journal of Korea Game Society
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• v.20 no.4
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• pp.21-32
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• 2020

The study took online game users' need for affect (approach/avoidance) and social norms (subjective/descriptive) into account and examined how these variables affected their attitude (utilitarian/hedonic) toward online games and their flow experience. Results from the hierarchical multiple regression analysis showed that, game users' approach affect and subjective norm had significant impacts on their utilitarian attitude, while their approach/avoidance affect and subjective norm had on their hedonic attitude toward onine games. Plus, the avoidance affect, subjective norm, and utilitarian/hedonic attitudes of game users had significant impacts on their flow experience.

• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

• Journal of Music and Human Behavior
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• v.17 no.2
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• pp.1-28
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• 2020

This case study aimed to investigate changes in adolescents' awareness of the motivation behind their excessive internet gaming after group music psychotherapy. Five middle school students participated in six 60-minute group sessions over 4 weeks. The group music psychotherapy program was developed to help participants understand their implicit reasons for excessive internet gaming. Verbal responses were obtained from pre-program and post-program interviews and original lyrics created by participants during program were collected for analysis. Obtained data were analyzed in terms of emotional and cognitive aspects in relation to the participants' awareness of the motivation behind their excessive gaming. The results showed that song writing as creative musical process allowed participants to be aware of positive and negative influence of gaming on themselves and express their motivation to change their perception on gaming behavior. Also, the participants reported that the use of musical product for their daily lives could be an effective coping strategy to manage their gaming behaviors and an alternative for gaming. The findings from this study support that group music psychotherapy can be an effective approach to promote awareness of adolescents' motives for excessive internet gaming and to help adolescents better manage their gaming behaviors.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.435-441
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• 2021

In recent years, with thedevelopment of digital media technology immersive experiential exhibitions that provide realistic and realistic exhibition experiences to the audience are increasing In this study, the representative cases of these immersiveexperiential exhibitions were analyzed with a focus on the elements of the exhibition design. We also introduced the exhibition case of 'A Hero's Adventure' which was held and operated by applying game design elements to thethe directing planning of an immersive experience exhibition. In addition, the effects and utilization methods of the exhibition that applied game planning elements such as challenges goals conflicts rules and wins and losses were considered.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.207-215
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• 2019

This study was attained to examine the relationship between the videogame players' motivation and loyalty, and to investigate the mediator effect of flow. We conducted a survey based on former researches and verified outcomes through empirical analysis. The results proposed that intrinsic and extrinsic motivation have positive influence on game loyalty, and flow has the mediating effect of this relationship. Additionally, extrinsic motivation has less impact on game loyalty and flow than intrinsic motivation does. The inherent value of game players from this paper will promote the development of VR(virtual reality) games or serious games.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.457-462
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• 2021

This study is about production techniques that can improve visual immersion in VR games. First, we reviewed the theory of VR games, current status, visual and immersion through prior work, and selected samples to extract key components that can improve visual immersion in VR games. and, VR games were produced and developed by applying the concept of COVID-19, which is currently popular around the world. As a result, the resolution of technical Element's, frame rate, viewing angle, brightness of lighting, design quality, and Contextual Element's storytelling, background, directing, color, texture, interest and fun because is Significant results that can induce and improve immersion were obtained, and in the end, smooth gameplay was realized. Through this research process and results, it is expected that it will be a basic data in the field of production and development of VR games that can induce and improve users' visual immersion in the future.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.535-538
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• 2020

지나가는 사람들에게 '게임이란 무엇인가?' 라는 질문을 던져보자. 대다수의 사람들은 '경쟁해서 이기는 것', '목적을 이루고 성취감을 얻는 것'과 비슷한 대답을 내놓는다. 이와 같이 인간의 인식 속에 박혀 있는 '게임'이라는 키워드는 최종적으로 자신이 승리하는 인식으로 존재해 있다. 즉, 나 스스로가 선택한 행동에 의해 무언가의 목적을 이룬다는 것이다. 사람들의 인식 속에 깊게 박히는 것이 '훌륭한 게임'의 기준이 된다면 그 게임은 결론적으로 '몰입'과 '성취'가 얼마나 부각되는지에 따라 결정될 것이다. 이에 본 논문에서는 게임 몰입자들이 어째서 늘 새로운 자극을 찾아 게임을 향유하는지, 대체 어떤 면에서 만족감을 느끼는지, 또 그들이 추구하는 자극은 어디서 오는지 조사함으로써 게임이 사람들에게 각인되는 조건을 제시해본다.